Fundraising, Non-Profit & Cause Awareness Promos

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Custom Gloves Star In Greenpeace’s Push For Greener Fashion


Custom gloves are helping Greenpeace throw it down. Peacefully, of course. The world’s largest independent direct-action environmental organization is using green household gloves in its “Fashion Duel” campaign.

direct-mail promotionThe goal? To get the fashion industry to clean up its act – eco friendly promos are a great way to do this.

Turns out, those haute couture fashions come at a price to the planet, and Greenpeace is on a mission to do something about it.

The organization created a clever direct-mail promotion: a box containing a single imprinted glove and a link to the Fashion Duel challenge, a survey that invites brands to answer 25 questions about their global supply chain—from leather supply to textile production.

The direct mailing went to 15 fashion houses including Chanel, Dolce & Gabbana, Gucci and Prada. Greenpeace evaluated the responses and ranked the brands on its Fashion Duel website.

custom glovesConsumers can quickly see the couture names that are committed to greening things up – and those that didn’t score so high.

What an awesome way to use custom work gloves to send a message. The custom gloves are subtle but in-your-face at the same time, challenging dirty brands to clean it up. For a campaign focused on scrubbing away brands’ unclean behaviors, gloves were exactly the right choice.

Promo know-how tip:

Always include a call to action in your direct-mail promotions. Let our Brand Consultants help your business design a direct-mail campaign that’s  creative, inspiring and effective.

 


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Custom Keychains Warn Against Drunk Driving


We know promotional keychains are great marketing tools, but sometimes they can be a real gem when promoting a message. Case in point? Mattel’s giveaway of logo key chains to urge people not to drink and drive.

promotional keychains

The toy company partnered with an ad agency, a popular pub, and a driver service to create a powerful visual of just what can happen if you get behind the wheel intoxicated. It smashed Hot Wheels cars featuring the message, “Even a small drink is enough” on each car.

When car owners handed over their keys to the valet, the keychains were attached, plus the number to the driver service. At the end of the night, car owners received their keys and the message. The shocking visual was enough to prompt many pub goers to call the service or a buddy for a ride home.

These custom keychains aren’t just for promoting the driver service: They’re tangible, in-your-face reminders of the impact of driving under the influence of alcohol. And because they’re attached to car owners’ keys, they make a long-lasting, visible plea: Don’t drink and drive.

Promo know-how tip:

Turn your custom keychains into keepers with interesting features such as an included LED light on the keychain, safety whistle or ice scraper.


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Promotional Watches: The Newest Fundraising Trend


Silicone bracelets have been hugely effective at raising awareness for various causes. You know those yellow Livestrong bracelets that hit the scene back in 2004? A report from Livestrong shows that 72% of people have worn the organization’s wristbands, and 44% have donated to Livestrong. The organization is approaching $500 million in fundraising as it approaches its 15th year.

So, what’s following in the fundraising footsteps of silicone bracelets? Promotional watches.

promotional watch

They have all the appeal of silicone bracelets, but with more functionality. And they can be customized to fit any cause, as Flex Watches, a charitable timepiece label based in San Diego, creatively shows.

We love the philanthropic angle Flex is taking with its custom silicone watches. Every color in its watch line—11 total—represents the partnership it has with different charities. At the end of the year, Flex donates 10% of profits evenly among these charities.

The company is on a mission to raise awareness about noble causes through colorful, custom watches. People can wear these timepieces to proclaim their support for organizations such as Iraq and Afghanistan Veterans of America (IAVA) (shown), a nonprofit that empowers war veterans, and Nika Water, an organization that brings clean water to kids in Kenya.

Flex shows that watches don’t just tell time—they tell stories. When you use promotional watches in a fundraising program, you’re connecting with people on a personal level. It’s then that a watch becomes more than a watch—it becomes a tool that sparks emotion and drives action. That’s smart marketing.

Promo know-how tip: Our promotions specialists can help you create your own fundraising promotion just like Flex Watches is doing. Give us a call today and start raising money for your cause.


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Promotional Sunglasses, Beach Balls Heat Up Charitable Pool Party


You don’t have to invite us to a pool party twice—especially one that’s stocked with promotional sunglasses and custom beach balls. Pool + promo products = a guaranteed good time.

custom sunglasses

Case in point: The poolside bash hosted by Wine Awesomeness, a charitable-minded wine company, at the Solé East Resort in Montauk, New York. Guests received vibrant, electric-blue shades upon arrival, and the pool was packed with solid-white beach balls bearing the company’s logo in brilliant blue.

custom beach balls

These promo giveaways—no doubt pool-party must-haves—set the stage for attendees to “drink, party and do good,” which, incidentally, happened to be the event’s theme.

Attendees spent the day sipping drinks, wearing their promotional sunglasses and bopping around custom beach balls while raising money for Malaria No More, a nonprofit dedicated to ridding the world of malaria. Half the proceeds of select cocktails went to the nonprofit.

Well done, Wine Awesomeness. Your promotional giveaways ramped up the fun of this pool-party-for-a-cause.

Promo know-how tip: Hand out themed promotional items at your next event—whether it’s a wine tasting with custom wine acessories included or a grand opening—to extend the visibility of your company name.


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Custom Pens Can Help Commemorate Special Events


SFA

ePromos was pleased to sponsor the United States Army Special Forces Association’s 2012 Convention.

custom pens

Here at ePromos, we love it when custom pens go to work for good causes. That’s why we were happy to donate custom pens for the United States Army Special Forces Association (SFA) Convention earlier this summer.

The SFA celebrated its 60th anniversary with five days of special tributes and events in Fayetteville, North Carolina. We were honored to be a sponsor and provide custom pens to commemorate the big celebration.

Do you have a special event on the horizon? We’d love to help you select some executive pens for the big occasion. Promotional pens are useful, popular and they get passed along, getting your company name and logo some valuable exposure.

Promo know-how tip: Custom pens aren’t just for inexpensive giveaways—they’re also perfectly gift-worthy. Add a custom gift box to elevate the presentation.


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ePromos Donates Custom Yoga Mats For Downtown Walk About


Last week, some of ePromos’ Minnesota staffers showed up in downtown St. Cloud wielding custom yoga mats—and lots of them. It was all part of our sponsorship of a downtown walk about to promote healthy living.

promotional giveaways

The event, essentially an open-air festival, was smack in the middle of downtown St. Cloud. This “urban playground” included more than 30 activities ranging from hula-hooping to CrossFit as a way to educate residents about healthful lifestyles.

ePromos brought some healthy motivation with a donation of 75 custom yoga mats. Seven were used as door prizes, and the St. Cloud Downtown Council, the event’s organizer, used the rest as sponsor promotional gifts.

Recipients can use these custom yoga mats for exercise or to zen out, which makes them the perfect promotional giveaway at a walk about.

Promo know-how tip: Walk abouts are the hot new trend. If your business participates in one, be sure to have promotional products to promote your brand and amuse or educate attendees. Since walk abouts take place outdoors, consider promotional items such as custom sunglasses or custom flyers.