|This interactive “fitness first” bus stop ad is fun, but I imagine it might upset some people who are sensitive about their weights. There are lots of other health care promotional products that could work well for this sort of campaign without publicly displaying someone’s weight! Maybe they could have opted for a promo gym bag instead. We have found promotional gym bags extremely successful because people often keep them for years to come.|
Home, Health, & Personal Care Promos
Here’s a welcome mat that’s well…not very welcoming. This fake doormat was placed around Israel to raise awareness about the nearly 300,000 teens who don’t have a place to call home. The flip side of the custom doormat has some information about donating to the organization and helping kids find a way off the streets. This type of promotion has more impact, but less reach than a product like awareness bracelets.
Just when I thought I had seen the coolest promotional calendar of the year, someone had to go ahead and make me eat my words. This 2010 Worldwide Bakery calendar may not be the most practical way to keep track of the date, but it definitely leaves a nice impression.
Apparently, no space is safe from advertising these days – not even good old-fashioned toilet paper. We’ve seen TP done before, but today I’d like to introduce the next generation of promotional toilet paper: color-by-number style. I would think carefully about your business goals before rushing to put your logo on it, but you better believe it’s going to be memorable for the lucky users. Most other companies go with a travel toiletry bag instead. It’s generally a safer approach.
|What Tide promotion is cuter than Loads of Hope? This promotion where sample packs of Tide are attached to embroidered stains: pull on the packet and the stain disappears, just like Weezer’s sweater. This is a great use of embroidered shirts as a promotional marketing vehicle. Maybe it would be even more visible if they did this with an embroidered hat as well.|
Pete Dungey took a poll to find out the most famous Alans and Allens and he engraved their name on a particular style of wrench that is essentially a hexagonal strip of metal bent at a 90 degree angle. This was a great use of custom printed tools. Very clever, eh? Also, I don’t recognize many of these, so I’m guessing he might have polled British people.