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Trend Alert: Best Promotional Items, Giveaways and Swag for 2017


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Recently, our staff from ePromos attended the Promotional Products Association International (PPAI) Expo in Las Vegas. We had our eyes peeled for emerging trends and innovations in custom logo merchandise. This includes identifying the best-of-the-best products, and new decoration methods to help our customers’ brand look amazing and be effective with their marketing spend. ePromos helped you find the best promotional items in 2016 – now check out our top ten trends in promotional products for 2017 below!

1. Retail Appeal – Products Plucked from the Store Shelf

It’s referred to as the “retail effect”: the products you see on the shelves when you go shopping are now available as promotional products. Not only will you find popular brand names at ePromos, you’ll also find lower priced retail lookalikes that may better fit your budget. To garner more brand awareness, look to this latest trend. Retail-related products have a high perceived value and quality — and the quality of your product has never been more important. Even better, you can add to your logo to put your personal, unique touch on it. Take it one step further with retail packaging, which is a practical way to get more eyes on your logo! Aesthetically pleasing packaging will increase the perceived value of the gift you are giving.

 

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2. Refined Look of Copper

One of the biggest trends right now is copper. Try promotional products made entirely out of copper, or with copper accents and lining that adds to the performance of products. Copper used in drinkware adds insulation for extended thermal retention, keeping hot drinks hot and cold drinks cold for longer. Brand names to look for using the insulation qualities of copper are Grizzly®, and Pelican®. For the tasteful look of copper, check out our Copper Moscow Mule Mug, Copper-Insulated Tumbler to enhance the aesthetic of your at-home bar. Your customers will love Copper-Colored Water Bottles, which are a stylish piece to tote around the gym or town on a hot summer day. These trends are likely to remain for their fabulous look, their ability to fit any budget and their functionality.

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3. Matte Finish Credibility

Not all that glitters is gold! Look for products that have this aesthetic — sometimes called powder coated. It’s an elegant, soft matte look that everyone is loving! This look is a new trend in promotional products, and an original idea that will help you successfully promote your brand. A powder finish absorbs light rather than reflecting it, so this finish reduces highlights and you can see more of the branding. Customers with discerning taste will appreciate these items because with a powder polish, you get the appeal of a different texture. Many hot promotional items are getting a makeover with this trendy appearance.

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4. Bluetooth Earbuds Make Great Corporate Gifts

Today everyone is connected and dependent on gadgets, continually upgrading to current technology. That’s why useful technology products remain on our Top 10 list, especially Bluetooth-enabled products. Wireless earbuds allow the recipient to listen to their favorite music, book or podcast with cord-free convenience. Some features our collection of Bluetooth earbuds include: hours of playback time, volume control, built-in microphone, power switch, charging cable and earbuds easily pair with another device. Some of the best corporate gifts are ones that recipients can use both inside and outside of the office. New gear and gadgets are a valuable product that recipients will appreciate for a long time, keeping your brand on hand every day.

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5. Outdoor Inspired Promos

Some of the best giveaways are when you keep your client, customer or employee’s personal interests in mind. For nature lovers and adventurers that often head outdoors, gift promo products that fit well into a rugged environment. Even products that simply remind one of the great outdoors are slated to be extremely popular in 2017, as they were showcased at the Expo. If your customers and employees lean more toward the rugged side of recreation, you can effectively advertise to those enjoying activities and relaxation that are a bit more robust. Fishing excursions, field days, team building expeditions, camping and boat shows, sporting games and more are perfect events to reach those individuals with a passion for the outdoors. Forget your run-of-the-mill standard promo items – outdoor gear are unique corporate gifts that will be sure to impress. Gear up the people you most appreciate with binoculars, coolers, survival products, chairs, picnic blankets and more.

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6. Go for Full-Color Full-Wrap Printing for One of the Best Promotional Giveaways

Endless printing will spice up your marketing efforts. To wonderfully represent your brand, try the newest way to create stunning full-color images that wrap 365 degrees around your product. The illusion created is that the image has no beginning and no end. ePromos offers this unique option, so you can design your promotional products with artwork that wraps around the entire cylinder-shape of tumblers, bottles, glasses and more. Full-wrap printing creates an opportunity to expand on your overall marketing communication by using imagery that is seen no matter which way the product is turned. You can tell more of your story both visually and with text using this exciting new decoration method of printing. This seamless and continuous 360-degree design will change the way people are looking at your logo.

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7. Smart Technology

Considering how everyone today is connected and dependent on gadgets, the trend of giving away Technology items is here to stay. In 2017, technology is still strong trend and “smart tech” is the favorite for B2B marketing. Technology that comes in handy when people least expect it reflects well on your brand. For useful items at work, home, play and information, look to the favorites: Power Banks, Bluetooth Earbuds, USB Drives, Stylus Pens and Bluetooth Speakers. You can plan on the tech trend to remain a trend because they are becoming more cost effective and “smarter” by the day. You can guarantee your brand will be seen because these products have the potential to be used on a daily basis. Virtual Reality is still hot for a smart tech gift. Hand out these goggles and you’ll transport your customers to anywhere in the world. You can speak to one of our Brand Consultants about making your very own VR application featuring your brand! If you’re looking for one of the best trade show giveaways, look no further. Attendees will flock to your booth for quality smart tech gadgets.

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8. Soft-Sided Special

The next big trend that is sure to build a stronger relationship with customers and show your appreciation to employees is a soft-sided backpack. One of the best in the world is Engel…a legend in reliability®! These rugged 23-quart personal carrying coolers can be a backpack or a tote and they have an endless amount of quality features. First, this cooler keeps anything cooler longer with one-inch thick foam insulation. Its interior radiant barrier liner reflects the sun’s long-wave heat radiation to further enhance the backpack cooler’s cooling capabilities. Under typical conditions, the backpack cooler will hold ice for up to three days. In addition, the liner is removable so you can get food easier and clean the bag. Made of 500D tear-resistant polyester, these totes can carry almost anything you want to keep cold. Plus, the waterproof TPE coating easily cleans up after any adventure. The reinforced bottom is flat with non-skid feet. These backpacks are unique gifts for employees, and a thoughtful way to remind them you care about easing their commute and making their lunch breaks more convenient. These backpacks are available in white or Realtree Camouflage for an additional fee. You also get to co-brand with a brand of excellence — Engle® is printed on the front pocket.

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9. A Neon Touch

We love electric bright colors and we’re happy to see that neon-colored promotional products are still a hot trend. No matter what product you want to promote your business, there are options that feature this neon trend and style to make your company stand out it a crowd. We encourage you to jump on the trend with bright fluorescent-colored pens, ceramic mugs, sunglasses, markers, drinkware, t-shirts, caps and other apparel. Brighten up your employee’s or client’s day with any one of these stand-out items.

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10. Trendy Cork Elements

If you’re looking for cool giveaways and swag ideas, there was a ton of buzz at the show for Cork. Cork is the emerging trend of the year and one that is likely to remain in high demand in 2017. The great attributes of cork make it appropriate for promotional products. Cork is eco-friendly, durable, anti-microbial, doesn’t absorb moisture, and the shades of cork display beautifully. If you’re dying for an upscale look, check out our dyed cork custom merchandise. Uncork your imagination because your logo could be on drinkware, journals, USB drives, pouches and more. We offer a variety of cork-accented products at different price points, so this trend fits into any marketing budget.

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Take a tour of our promotional products to see all the products taking off in 2017. Choose any of these trendy products, and it’ll be a unique trade show giveaway that will certainly attract people to your booth. Whether you’re looking for a memorable, unique client gift, or want to get your brand name out there with personalized promotional products — you’ll find affordable, unique, colorful and universal ideas for your customers at ePromos. Shop our selection of 2017’s hottest, trendiest products today!


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Cellphone Holder Stylus Pen – ePromos announces this Clever Product of the...


#1 Clever Product: 4-in1 Stylus Pen Cellphone Holder
ePromos bringing conversations to you!

Promotional products need to be more than practical – they need to be clever. This muColor Selectionlti-function Phone Holder Stylus Pen needs a bit of explanation…so it won’t automatically be thrown in a swag bag. Prospective clients may stare at this gift for a minute before asking “What’s the hinge for?” There, the conversation has started! When you explain all of its hidden features, suddenly an ordinary pen becomes more. Now it’s a powerful marketing tool that represents a company as innovative, creative and effective.

 

This tech accessory was designed to do it all. It has four functions: a pen, stylus, cellphone holder and screen cleaner…all in a slim-sized tool.

One end of this tool is a twist-action ballpoint pen that writes smoothly in fine black ink and has a comfortable grip. And the pen retracts into the stylus. This stylus has a rubber silicone tip which has a soft capacitive touch…just a big word that means this stylus uses the same electrical properties of the human touch to detect the user’s touch, allowing much finer scrolling precision. A stylus also reduces fingerprints on touch-screens.Pen and Stylus in 1

At the other end – on the top of the tool is the microfiber screen-cleaning tip. This cleaner easily wipes away excess oil and dirt from the screen. And, the best benefit is the cleaner is always ready to use, right on the spot.Screen Cleaner

In between the stylus/ballpoint pen and the screen cleaner is the pen clip that fastens to a book cover or stack of papers to carry anywhere throughout the day. The clip also has another unique use.

Here’s where this tool gets cool. Before the explanation, imagine an easel for tech devices. The unique barrel bends on a ratcheted hinge and with the adjustable pen clip, this stylus/pen/cleaner becomes a cellphone holder to prop up a phone at just the right angle for viewing in portrait mode to watch a favorite movie or play a video game.

Hinged Phone Holder

Available in colors to match any brand, this 4-in-1 device is 6” high and ½” in diameter providing a big ¼”x1-1/2” imprint area on the plastic barrel. Imagine your logo and company information on the barrel for maximum exposure. These innovative pens work with an iPhone, iPad, Samsung, Galaxy, Android…nearly all touch screen devices. This product information wouldn’t be complete without saying this tool folds to fit into a pocket or bag.

For a tradeshow, convention, conference or college fairs, these multi-functional promotional pens will certainly make a long-lasting impression on anyone!

If your tradeshow giveaway can’t do all this, call a Brand Consultant today and take a stand with this 4-in-1 device! Best yet, ePromos offers Free Shipping on this 4-in-1 pen, too!

Note: The Phone Holder Stylus Pen is one of the products in the ePromos Perfect Tech Kit Gift Set. The Set includes the exciting pen, Power Bank, Car Charger, Cellphone Wallet, Cleaning Cloth, Clip Tablet/Smart Phone Stand, Earbuds with pouch and a carrying case.


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The Top Promotional Products Trends Of 2016


From custom tote bags, to drinkware, to apparel…there are so many options for promotional merchandise it could literally make your head spin.  While most companies are going to use promo item staples such as bags and pens, you don’t need to be boring.  If you take a look at companies like Google, their promo choices are never boring – ever! If you want to stand out, make a statement and kick your competition to the curb, you have to step up your game.  That is what working with ePromos is all about.

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Here is our most recent instalment of top trends to get you noticed and make your competition jealous. Inventors are constantly bringing us the latest concepts in branded giveaways and our merchandisers have their fingers on the pulse of leading-edge promotional products. Here is the Top 10 list shaping the 2016 promotional products landscape.

1. Inflatable Loungers:

You’re probably seeing these brightly colored custom inflatable loungers everywhere.  Also known as breeze bags, wind couches, beach sofas and air chairs. They are a retail sensation and now you can get them with your logo. Talk about impressing your clients. At home loungers are great outdoors or indoors: soccer games, movie nights, video gaming, sleepovers or instant  extra seating that looks cool. Many of our clients are saying recipients love them at the office as a fun piece of extra furniture. Portable, waterproof, durable, and easy…just gather some air, roll up the end and clip – it’s  ready to go in seconds. Unclip, rollup releasing the air and store in the drawstring bag. Your logo goes both on the lounger and the bag for great exposure.  Go make your mark with this trendsetting product.

Instant Inflatable Custom Lounger Bag

Click here to see our video on How to blow up an inflatable lounger.

2. Insulated Tumblers:

Two of the biggest names in drinkware have made a huge impact in retail. Everyone wants one! However, there is no need to spend $30-$50 per tumbler on a Yeti or Swell. ePromos has similar high quality custom tumblers and you don’t have to pay the high price tag for a brand name.  Depending on the drinkware you choose, these less expensive tumblers will also keep ice for more than 24 hours. Vacuum-sealed which means the temperature outside doesn’t conduct through to the liquid inside. Many of our items are sprayed internally with copper for extra insulation. Insulated tumblers have become increasingly popular for coffee and tea, too…keeping beverages hot long after a morning commute. In addition, you don’t have to settle for just the stainless steel color and smooth texture, ePromos brings some style in a wide range of textures and colors to match your company’s identity..

Stainless Steel Copper Insulated Custom Tumblers – 20 oz.

Stainless Steel Copper Insulated Custom Tumblers – 30 oz.

Stainless Steel Double Wall Custom Tumbler – 20 oz.

 

 

 

 

 

 

 

 

 

 

3. Virtual Reality Goggles:

Virtual Reality Goggles are no longer a product of the future. Today your brand can exist on this futuristic product so anyone can experience VR and transport themselves anywhere in the world. Choose your favorite virtual reality app, slide a smartphone into these goggles (promoting your logo) and transform any cellphone into a virtual reality experience. Promote your brand at a low cost and you can order small quantities to make this cool giveaway even more affordable. 

Cardboard Virtual Reality Custom Goggles

Cardboard Virtual Reality Custom Goggles

 

 

 

 

 

 

 

 

 

 

4. Waterproof Bluetooth Speakers:

Bluetooth technology is quickly making wired electronics a thing of the past. When customers need a bigger sound from their devices, you can gift  them a quality speaker imprinted with your logo – an item with high perceived value that people will appreciate. Our current selection of custom Bluetooth speakers features over 80 items in a wide variety of shapes with carry-along features such as carabiners, straps, clips or hooks to secure the speaker. We even have multifunction speakers that also serve as chargers and sell from brand names such as Brookstone and OrigAudio.

Waterproof Bluetooth Cube Custom Speakers

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5. The Heather Look

One of the most fashionable fabric trends this year has been heathered items. Traditionally custom apparel was the only promotional product where you found heather looks. Now this fashion favorite look of heather can be found in portfolios, lanyards, totes, caps, duffel bags and more. And, you’ll find colors beyond the traditional heather gray, we are using many base colors interwoven with white thread to produce muted shades to match your logo. Look for these hot new items at ePromos.com.

Striped Heather Custom Tote Bag – 18.25″w x 13.75″h x 4.25″d

Heathered Custom Lanyards w/Metal Crimp & Split Ring – .75″w

New Era Heather Melton Wool Unstructured Custom Caps

 

 

 

 

 

 

 

 

6. Drones

Remote Control Flying Drone Custom Toys

The newest and coolest trend up there, literally is Remote Control Flying Drones. You’ll be making a difference with your logo on a promotional drone that you know is going straight home and creating backyard bonding with the family. Gifts that allow for family bonding are always effective. Drones will be the main attraction as the top prize at any tradeshow booth – talk about a conversation starter! Giving a drone as a gift will be an effective advertising tool as well as keeping recipients buzzing while your brand is taken to new heights.

 

 

 

 

7. Fitness Bracelets

Personal fitness trackers are on the shelf at stores everywhere. ePromos offers brand name Fitbits with your logo and fortunately, we also have activity trackers  at much lower prices so you can get your name on recipient’s wrist daily! Imagine your logo on the trendiest fitness technology in the industry. These fitness-aware devices not only keep time, track distances and display calories burned, these good health promoters will show your company cares about wellness. Jump on this trend to make your business stand out from the rest.

Activity Tracker Custom Wristband w/ Clock

 

 

8. Mobile Chargers

Cell Phone Custom Chargers Accessory Kit

Today, cellphone battery life is a lifeline. Whether it’s personal or business, people rely on cell phones every day…so you can bet your audience will find a cool charger imprinted with your brand very useful. ePromos suggests this custom charging kit to show your clients you are there for them. The kit includes a USB car charger, a USB wall charger and 3-in-1 charging cables. At 2.1 amps of power these work with tablets and charge smartphones twice as fast as typical 1 amp chargers. That’s power at clients’ fingertips…and your brand is there, associated with being a lifesaver too!

 

 

9. Selfie Sticks

Yes, Selfie Sticks are still hot! Reach out to your customers and promote an easier way to take a selfie. Favorite moments will be captured while you promote your brand with an ePromos customized selfie stick. Travel with your audience and capture the good times with the perfect picture…your logo is alongside the fun too!

10. City Style Totes

The conservation movement is huge right now in the world but many bags lack style. Handing out an ePromos custom RuMe Tote Bag with your logo provides a high fashion on trend item that is practical and eco friendly. shows your company is environmentally aware. Customers opting for green-friendly commuting need an on-the-go carrying solution will love this bag! Imagine a lightweight bag that can fold up to fit in the palm of your hand, and is. But this durable enough to tote expands and can hold up to 50 pounds! Useful every day and ready to carry almost anything…anywhere. Here’s a link to many other on trend styles:

RuMe Classic Medium Custom Tote Bags – 15.5″w x 15.5″h x 4″d

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Product Focus: Shaker Bottles


Blender Bottle 4 Styles

Health and wellness is as important as ever and when it comes to corporate promotions, drinkware is always a big hit. After all, hydration is one of the most widely recommended elements of healthy living. According to the Institute of Medicine, the adequate intake of total beverages for men is roughly 13 cups (3 liters) per day, and for women about 9 cups (2.2 liters) per day. So it’s no wonder promotional drinkware is an integral component in the list of merchandise we recommend for health and wellness promotions.

The hottest new type of promotional drinkware is the shaker bottle, which not only provides the ability to hydrate, but also ties in with the popular trend of powdered supplements for pre-workout, post-workout and general meal replacement. We believe this trend adding powder to water will stay popular for many years, making shaker bottles a good investment choice for your advertising or promotional dollars.

Whether the recipient is an avid fitness lover or a newbie, either can appreciate being given a quality shaker bottle and newbies might even be motivated to workout by having a new cool bottle.

First Off, What is a Shaker Bottle and What are their Key Features? 

There are many types of shaker bottles with different features and functions, but generally a shaker bottle is a non-electric cup or bottle with an internal mixing mechanism that simply works by – you guessed it, shaking. Features include, screw on lids, different types of drinking spouts, the mixing system itself, and optional measuring guides, flavor infusion, and dry powder storage.

Some shaker bottles have floating components like a mixer ball or whisk. Others, like the Cyclone, have keep their mixing mechanism stationary. When you shake, the friction does the blending, and since many of these powders do not fully dissolve having the ability to remix with a few shakes is a great benefit over electric machines.

Size also matters. Bottles range from about 12 ounces to as large as 28 ounces depending on your needs. There are also a variety of shapes, sizes, colors, and functions as well, so finding the perfect bottle to fit your active lifestyle is a painless process.

How do you use the shaker bottle?

Shaker bottles are pretty easy to use: open them up pour in your liquid (typically water), use the optional measuring scale often molded into the bottle. Add your powder, screw the lid back on tight, and shake. Re-shake as necessary.

Make sure to clean your shaker bottle

We’ve heard from some of our customers about the importance of cleaning these bottles well. Most are at least top rack dishwasher safe, otherwise some soap, hot water and a kitchen brush should do the trick. Store with the lid open or at least the drinking spout to avoid odors.

Why do people drink protein shakes?

People drink protein shakes for various reasons, some of the most common being to build muscle and burn fat. Others drink shakes to support a healthier lifestyle and to maintain weight. Most athletes drink protein shakes after their workout sessions as nutritional supplements to give their bodies additional energy and reduce recovery time. In the fast paced world we live in, people are constantly searching for a healthy solution to a quick meal! Whether you’re on the drive to work, the gym, home, or picking the kids up from school — the convenience of a shake is becoming the ideal healthy solution, often more filling and nutritious than periodic snacking on fast food.

How do organizations use shaker bottles to promote your brand?

It’s no surprise that the implementation of wellness programs continues to rapidly grow across our nation. These programs are often at the corporate level for their employees, by government organizations, by gyms, and fitness companies. If you are in the healthcare, wellness, fitness field these bottles are a no brainer choice if you haven’t used them previously.

Here are some statistics to support your decision to promote wellness. In a report posted by The Institute for HealthCare Consumerism, companies who have successfully executed wellness programs have significant costs reductions and financial gains which include 28% reduction in sick days and 26% reduction in healthcare costs. It is important to offer programs and events to promote healthy living and healthy lifestyles such as eating properly, exercising, and getting enough sleep.

Promoting healthy living is welcomed by all and a great caring concept to attach to your brand even if your business is not directly related to wellness. Shaker bottles are also great items to giveaway at different events, conferences and trade shows. Because the shaker bottles and wellness overall, is so popular, there is a good chance the user will hold onto this product with your custom logo printed on it. Some will make it a habit.

Enough already! Show me some Shaker Bottles!

Check out some of our most popular models below:

Shaker Bottle w/ Measurements:

This shaker bottle is perfect for the gym and workout enthusiast. It contacts a large 20 oz. bottle with a removable plastic lid and a tethered flip top for drinking. There is a removable plastic propeller that helps with the mixing process by preventing powder build up. The measurements are listed on the outside of the bottle making the prep a no brainer.

12 oz. Shaker Bottle with Measurements

Shaker Bottle w/ Citrus Juicer:

This is a shaker bottle with a slight twist. This bottle includes the bottle, lid with drinking spout as well as a removable juicer which allows you to add more flavor to your shake. The mixer ball is also included inside the bottle. This shaker is great when you want to add a little fresh variety to your shakes or smoothies.

Shaker Bottle with Citrus Juicer Compartment

Blender Bottle:

The Blender Bottle the world’s best-selling brand name Shaker Cup. This classic bottle is what many model their shaker bottles off of and it includes: a drinking spout, domed lid, white flip cap and the patented BlenderBall wire whisk. The BlenderBall, which is located inside, whips around as you shake, mixing up thick protein or add in’s. It is even strong enough to mix up peanut butter and yogurt! The wide opening on the Blender Bottle make it easy to pour liquid into the bottle as well as makes for easy clean up!

Blender Bottle

Cyclone Cup:

The Cyclone Cup is another brand name shaker bottle with a really impressive appearance. The construction quality and material are clearly superior to most of the basic bottles. This bottle fully disassembles for easy cleaning and features the Cyclone mixing technology that moves against the flow of ingredients for easier and smoother mixing. This “Cyclone” is built in and doesn’t float around inside the bottle. Even better…there is a screw-in bottom compartment which you can store your protein powder or meal replacements right up until you are ready to mix! We also sell the Contigo brand shaker bottle – click here for Contigo.

Cyclone Brand Shaker BottleCyclone Bottle Blow Out

 

 

Shaker bottles can add an element of fun and convenience to your customer’s life. They are such a desirable item with a high perceived value making them a long lasting promo pick!

If you are looking for other drinkware options that help promote wellness check out our infuser water bottles! These bottles remove the hassle of buying expensive flavor waters that are high in sugars. All you have to do is insert fruit or veggies into the infuser and add water. Forget about boring water, now you can enjoy staying hydrated! See our entire collection of Shaker Bottles & Infuser Water Bottles here!

 

 


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See 30+ Hot, New Promotional Products For 2015 [Slideshare]


The ePromos team handpicked some of the hottest promotional products of the year, and we compiled them into this Slideshare for easy viewing. Scroll through for some creative ideas to amp up your marketing this year.


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The Top Promotional Products Trends Of 2015


the biggest promotional products trends

If you’ve been wondering about the year’s top promotional products trends, allow us to fill you in. The ePromos team has just returned from the promo industry’s leading tradeshows: The PPAI Expo and the ASI Show.

It’s at these shows where new products are revealed and trends are uncovered. We’ve given you a first look at some of the year’s hottest new promotional products, and now we want to share some of the overarching trends in custom logo merchandise.

Read on to see some of the standout trends that will shape promotional marketing in 2015.

It’s all about the retail details

The biggest trend at both shows? Promotional products with a retail look and feel. Everybody had that retail appeal – from the products themselves to the packaging. It’s clear that in 2015, promotional products will look like they’ve just been plucked from a store shelf.

We saw popular retail brands everywhere, and when we didn’t see the real deal, we saw retail lookalikes. If marketers don’t want to spring for the brand name (or if it’s not in their budget), they can easily give items with that familiar brand-name look, but for a fraction of the cost.

A great example is the line of bright and modern office supplies designed after the super-hot brand, Poppin. You get that same look and feel, but for much less.

custom office accessories

Retail-type packaging will also dominate this year. Don’t even think about generic, standard-issue packaging. 2015 is all about doing something unique and custom.

battery custom charger

Juicebox custom charger

Overall, if you want to latch on to the biggest promotional marketing trend of the year, think retail.

Selfie sticks

Say cheese: 2014 was the year of the selfie, and the trend will no doubt continue in 2015. What does one need to take the perfect selfie? Naturally, a selfie stick.

We saw different versions of the selfie stick all over the shows – in new product pavilions and on the streets of Las Vegas in the hands of consumers. We even received a couple of selfie sticks as gifts during a supplier luncheon.

Selfie sticks are having a major moment in pop culture. “Selfie” was named Oxford Dictionary’s word of the year in 2013, and the term “selfie” was mentioned more than 92 million times on Twitter last year – a 500% increase from 2013, according to Twitter.

Add your logo, and the selfie stick is a phenomenal promotional item for corporate events, holiday parties, company picnics, parties, weddings, and the like. Here’s where to get your hands on custom selfie sticks.

custom selfie stick

Health and wellness items

Another pervasive trend at the shows? Items designed for people’s health and wellbeing. We’re talking everything from essential oils to shaker bottles, fruit infusers, smoothie bottles, and stackable protein powder/snack holders.

This is the year to promote health and wellness, and marketers have an abundance of creative ways to do it. Click here to shop for custom drinkware to kick off your next health promo.

custom shaker bottles

custom essential oils

custom shaker bottle

Pattern accents

Promotional bags get some punchy accents for 2015. We came across dozens of bags – from totes to backpacks – that featured gussied-up gussets. We saw stripes, chevron, and lots of bold, eye-catching designs.

While the front and back of a bag typically get all the glory (that’s the best placement for a logo and message), 2015 is all about making a statement on the side with cool pattern accents. Here’s where to get promotional bags customized for your campaigns.

custom tote

 

Diamond-cut drinkware

If you want to take your promotional drinkware to the next level, check out diamond-cut drinkware. This is the standout promotional drinkware trend for 2015, surging ahead of past favorites like Southern-style and skinny drinkware. This trend lends a high-end feel to drinkware, so opt for it if you want to give your customers something special and new.

custom tumblers

custom tumbler

Dye-sublimated socks

This is the year to focus on the feet. Dye-sub socks are the in new thing for 2015. We saw at least five dye-sublimated sock vendors at the shows – three of them featured in the new product pavilion.

So, why dye-sub? What’s so great about this decoration process? Put simply: The detail. You get incredibly fine-tuned, intricate detail with a dye-sublimation process than with embroidery or woven-in.

Here’s a quick primer on how dye-sublimation works. Through this process, an image (such as your logo) is applied using sublimation ink, heat, and pressure. The ink converts from a solid to a gas without becoming a liquid, much like dry ice. The result is a crisp, incredibly sharp image. If you have a very detailed logo, dye-sub is a great process. Opt for dye-sub custom socks, and you have a perfectly on-trend promo.

custom socks

Kits and sets

Another big trend for 2015 is giving multiple promos in one. Giving a custom kit or set is a great way to kick a promo up a notch. Why? Because you’re giving recipients more than they expected. Going this route also gives your promo a retail look and feel that we mentioned is so popular this year. Here’s where to shop for custom kits and sets of all kinds.

cell phone accessory kit

custom set

 

Custom shape towels

The newest twist on towels? Custom shapes. Think anything from baseball jerseys to soccer balls. Custom-shaped towels generated some serious buzz at the shows – as they should. When people are expecting standard-issue towels, your brand immediately stands out with towels in unique shapes.

They’re perfect for sports teams, corporate events, company picnics, and more. Spring Break and summer are just around the corner, so now’s a great time to explore the newest trend in custom towels.

custom rally towel

custom soccer towel

 

Camo – and camo mixed with neon

Everybody was talking about camo last year, and guess what? It’s still a major trend in 2015. But this year, expect to see it combined with neon – another hot trend that’s back again. An increasing number of suppliers are realizing that camo is popular with the female demographic, and as a result, we’re seeing lots of exciting camo products targeted to women. Think form-fitting tees and trendy totes.

The bottom line: In 2015, camo is coolest with neon accents. Here’s where to get custom camo gear for your brand.

custom camo jacket

camo promotional tumbler

Oversized print decoration

Here’s another great retail trend that’ll be big in promotional marketing this year: apparel with king-size customization. We saw t-shirts following this trend all over the show floor, and also in retail shops all over Las Vegas. Take a look around the shops in your part of the country and you’ll see what we’re talking about.

The apparel trend for 2015 is all about huge prints, which is great when you want to make a big, bold statement. But, we know a huge, gargantuan logo or message isn’t always the best choice. Take a look at this SlideShare for more information on how to get the sizing of a logo right.

custom apparel

Faux leather accents

Expect faux leather to be popping up everywhere on promotional products this year. We saw it on everything from caps to speakers and mugs. The great thing about faux leather is that it looks incredibly high-end, but the cost makes it well within most marketers’ reach. Browse around some promos with faux leather accents.

coffee mug with faux leather

 

Creative phone chargers

With all the buzz around Apple products, suppliers are coming up with new ways to serve the promotional products market in this high-demand category. At the shows, we saw all kinds of fun, different colors in lieu of ordinary chargers.

If you’ve never given phone adapters (or other tech promos), there’s a big upside: People will always have a need for them. This means your brand gets seen day in and day out. Here’s where to shop for all technology and phone-related promos.

custom wall chargers

A new spin on classic

Expect to see fresh, interesting twists on classic products this year. One example is custom bottled water. We saw several unique bottled water companies at the shows. They put a modern spin on their products by incorporating colored tops and patterned bottles.

Bottled water is nothing new, but it looks refreshingly different and eye-catching with these new twists. Explore custom bottled water for your brand. It’s great to hand out at tradeshows, marathons, concerts, outdoor events, and more.

logo bottled water

promotional bottled water

So, there you have it. A look at the biggest promotional trends for 2015. Above all, remember to think retail. People want (and will keep and use) items that they’d buy themselves.

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