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4 Reasons it’s all About Laser Engraving This Year


No doubt you’ve seen the latest and greatest stainless steel water bottles and sports bottles etched with a big, bold company name or logo. Whether it’s a lux fitness boutique, high end wellness brand or, even, a major fashion label, these engraved bottles have become the ultimate status symbol – they’re chic, versatile, good for the environment and, with this added etching, have an even sleeker and more upscale look that brands and consumers can’t get enough of.

Us included. So, we’re getting in on the action, just in time for the New Year gifting season.

 

Here are four reasons why we’re loving these bottles:

#1. They’re cool.

Everyone wants one – and the top brands out there know it. Laser engraved bottles and tumblers have fast emerged as one of the hottest promotional items in the market, and in-the-know brands are snatching them up. We’re seeing them everywhere from luxury real estate offices to posh fitness studios to small businesses and startups, media brands, retailers and more. They’re cool, they’re in-demand and they’re super versatile – it’s a winning combination.

Laser Engraved Bottle with Personalization#2. They’re super personal.

We innately crave personalized experiences – gifts included. When you hand your client an engraved bottle or tumbler that’s custom to them, they feel like they’re getting something special that no one else has.

While that jolt of happiness is a plus, it’s just the beginning. When someone feels they’re getting a custom gift, they instantly feel more in control and more engaged. That’s powerful – and that can drive the recipient to be more successful as a result. Think about it for a minute – you’re giving your client an engraved bottle and setting them up for more success in the year ahead. Talk about a serious bonus…

#3. They’re the ultimate “kick start the New Year” gift.

Put it all together and it’s no surprise this engraved drinkware collection is already a top seller for us – and we’ve only offered it on these bottles for just under a month. Consider gifting these as a “fresh start” to the New Year. Promote staying healthy and hydrated in the office while, at the same time, encouraging an eco-friendly workplace. Did you know we now consume over one million plastic bottles per minute? These water bottles offer a great opportunity to counteract that.

#4. They’re a great way to get the word out.

And, of course, there’s the benefit to your business. Because these bottles are so sought-after and so portable, yours will no doubt pop up everywhere from boardrooms to conferences to carpools. With more customer usage – and more people asking, “hey, where’d you get that bottle?” – you’ll get more exposure for your brand and your messaging. That’s always a plus.

And for a Bonus #5. We’re offering SPECIAL Beginning of the Year pricing…

Need another reason to start engraving? We’ve got it: for a limited time, we’re now offering a low-cost, high-value engraving option on five popular pieces from our drinkware collection. For a $1.50 run charge and $60 set up fee, add custom engraving (your customers name, for example):

It’s the ultimate gift at the ultimate price – get in touch to learn more, to request a sample and to get your orders in now.

Cheers to a happy, healthy, hydrated New Year!


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Statistics Show These Promotional Items Are Most Effective


We’ve always said it—and, more importantly, we’ve always known it: promotional products are central to your customer relationships. More than brand building tools, promos that “speak” your brand cut through the clutter, get noticed, and make a lasting impression. ASI’s Global Ad Impressions Study unpacks the impact, effectiveness and overarching value promotional products bring to the table.

Did you know that 85% of people who have received a branded piece of apparel can recall the advertiser’s name? This stat alone means you absolutely must make apparel a part of your marketing budget this year (and you may want to consider increasing it).  Your customers want these items, use these items and place a high value on these items—and, in turn, on you, your business and your relationship.

Let’s explore a few more takeaways from this research:

#1. The Power of the PEN

Don’t dismiss something as simple and ubiquitous as a branded pen. Nearly nine in 10 consumers report have and use promotional pens or other writing instruments, and 20% say they have a least 10. Considering each generates about 3,000 impressions over its nine-month life—and the fact that more than half of people say they’re more likely to do business with brands who share promotional writing tools—the low out-of-pocket cost makes this one a simple, strategic slam dunk.Pen Stats Reported by ASI

#2. Bag it Up

Another must that’s equally simple—and equally loved? Bags. Seventy-three percent of consumers say they own a promotional bag, which they hang on to for close to a year. In that time, these bags generate 3,300 impressions—on a $5 bag, that’s a CPI (cost per impression) of less than $0.005. The icing on the cake? Studies show that 50% of consumers are more likely to do a business with a company that gave them the giveaway. We would imagine that this percentage increases if you find a bag that suites their style, taste and demographic. 50 Percent of Consumers Are More Likely To Do Business With A Company When They Are Given A Promotional Bag

#3. Fit to a “T” (shirt)

Not only do promotional shirts have the same CPI as bags, but they have a very long shelf life—nearly two-thirds of consumers keep branded shirts for more than a year, and close to half hang onto them for two-plus years. Considering 80% of the population owns at least one, that’s some serious bang for your proverbial buck.

One more major shirt perk? Their appeal with the all-important 18- to 34-year-olds. This is the way to go. Millennials in particular can’t get enough of this promotional item—the average 20/30 something owns five branded shirts. Need help determining the right size for a logo on custom t-shirts? Click here.

T-Shirts that cost $7 Have a CPI of 2/10 of a cent per impression!

#4. And if it’s men you’re after…

Consider branded hats and headwear the shirts of the male segment—69% own promotional hats and one in three say they wear theirs weekly, if not more. That’s serious—and that’s leading to more than 3,400 promotional impressions per hat.

Better still, each branded hat creates a meaningful connection with consumers—nearly two in three say they hang onto the ones they receive “because they are attractive.” That’s a powerful statement and an incredible jumping off point for lasting engagement and advocacy.

One-Third of Men Wear Their Promotional Hats Weekly

#5. Power it up!

One of the newest must-have premiums of 2018 was the power bank —and 2019 is already proving this trend is here to stay. That said, just one in three consumers owns a promotional power bank, meaning the market is ripe for yours.

Even if recipients have one already, there’s nothing wrong with having a second (or third…). More than two in five people say they use their promotional power bank at least weekly. That means your will no doubt have a welcome home in their bag, car, desk drawer or carry-on bag. And because the average customer hangs onto their for two years or more, you’re getting tons of engagement for a very low price—bonus.

41 percent of consumers use a power bank once a week or more often

That, though, is just the beginning—and judging from this study, 2019 will be the year of the promotional premium. Get in touch to learn more and see what’s popping to the top of consumers’ must-have list this year, and how you can get ahead of the curve with these cutting-edge essentials.


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First Look: Top Promotional Product Trends of 2019


Today was an exciting day in the Promo world – The first trade show of the year, hosted by ASI, in Orlando, FL. We walked the aisles to scout out the hottest and newest promotional product trends to bring back so you can be the first to deliver these gems to your clients. The early bird gets the worm, after all. Here’s a first look;  Trust us, you won’t want to miss this.

The “Glam” Trend

Colors like gold, silver and rose-gold made a widespread appearance this year. These items, with their Hollywood-inspired brilliance, were seen on metallic trimmed totes, lip-balm, Koozies® and drinkware.

A group of Metallic Promos

Also notable within this category were upscale-looking pieces such as these sunglasses and quilted tumbler.

Chanel-Like Quilted Tumbler, Upscale Glasses

The Safety Trend

Safety has been, and should always be, a priority, but safety items are rarely top of mind when selecting a corporate gift. This flashlight is something that anyone who drives a car should have, therefore making it not only a useful gift, but one that will be remembered for years to come. Equipped with a flashlight, magnet, glass breaker and seat-belt cutter, this potential life-saving item can be stored in a dashboard for easy access in case of an emergency.

Safety Flashlight

Also topping the charts – reflective gear in all shapes and sizes. We love this backpack –  shown below is what it looks like in daytime (on the left) and night-time (on the right).

Reflective Backpack

The Wireless-Charging Trend

Introduced in 2018, the wireless charge trend is far from over. Our favorite must-have item? This 2-in-1 wireless charging portfolio, a fantastic choice for financial companies, lawyers and tech conferences, just to name a few. Why do we love it so much? Among other features, it comes with a built-in phone stand and a USB dock to cater to those recipients whose phones are not wireless charge compatible.

Our 2-in-1 Wireless Charging Portfolio

The Give-Back Trend

Also tied into “Cause Marketing” is the idea of people choosing to invest in products or businesses that give back in some way. Social responsibility matters to people, and we’re thrilled this phenomenon has extended to the promotional products world. Last year, we introduced you to Basecamp® , a leading outdoor brand supported by Dan Nevins. This year, we’re inspired by a company called Woodchuck® who offer USA-made items made of Cedar, Walnut or Mahogany. Woodchuck plants a tree each time an order is placed. Not impressed? Wait until you receive your order. A custom code will be included on a card which allows you to track your exact tree.

Woodchuck Items

The Retail-Inspired Trend

Still consider promotional products to be cheap swag? Think again. These beach resort-like bags have us swooning, and there’s ALOT more where this is coming from (at a fraction of the price of buying these beauties retail). The main takeaway? Don’t settle for the items you’ve ordered time and time again. 2019 is all about touting branded promos that look as if they came off the shelf of your favorite retailer.

Beach Resort Inspired Bags

The “Spending More Time Outdoors” Trend

Custom folding chairs, cooler bags, fleece blankets, and camping accessories are all the hype this year, many in deep rich colors and Tartan and Gingham patterns. Our top outside-the-box picks? The first, this 64 oz. Manna® Stack Growler, which comes with 4 stainless steel cups and keeps liquids cold for 24 hours and hot for 12 hours. It basically screams “Go plan a camping trip (and don’t forget the soup!)”.

Manna Stack Growler

The second item that caught our attention was this fold-able solar power charger. Any tech-lover or tech-addict (Nomophobia, anyone?) will appreciate this giveaway, as it uses the sun to charge your clients (many) devices. Encourage them to keep one in their car, another in their luggage, and one at home (just in case the power goes out!).

Our Solar Power Charger

The Modern Trend

Modern textures, colors, wood-tones and marbles are – literally – everywhere (and we’re loving it). Consider adding a product with a high-end look and feel to your marketing mix this year.

2019 Marble Look and Feel

 

There you have it, folks! A fresh look at some of the hottest promotional product trends for 2019. Love these items and can’t wait to have them? Get in touch. We’re proud to be your trusted partner for all things promo. Stay tuned for takeaways from our next big show, the PPAI Expo, in Las Vegas later this month.

Don’t forget to follow us on Facebook, Instagram, Twitter, LinkedIn and Pinterest to get daily updates of all things trending!

 


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Ways Businesses Use Promotional Magnets Effectively (With Examples)


Magnets are a go-to promotional premium – and with good cause. Universally useful, incredibly customizable and long-lasting, countless businesses are using these promotional products effectively and in new, unique ways.

That said, modern promotional magnets aren’t a one-size-fits-all – and neither are the businesses and industries using them. There are countless ways to use promotional magnets , including a variety of product types – think business card magnets, refrigerator magnets and more. And, for each custom style and finish, there’s a company utilizing these low-cost magnets to build consistent brand awareness and ensure their message is front-and-center. Some of our favorites?

#1. Local Vendors That Create a Useful Business Card

Business card magnets are some of the most popular promotional products for local businesses. These magnets are useful because they can include prominent contact information and be put on a local resident’s fridge or other highly visible magnetic surface.

20 MM Full Color Business Card Promotional MagnetAs portable as a business card, these 20 mm and 30 mm magnets pack a serious punch for businesses and recipients – unlike traditional business cards, your contact information is on-hand when your customers need it. That means, when their plumbing goes in the middle of the night, there’s no rummaging through wallets and bags, and no trying to remember recommendations. They’ll see your magnet and call you first.

Local businesses aren’t the only ones tapping into business card magnets. Travel companies with reservation lines, insurance brands with customer service hotlines, schools, universities or any business that deals with frequent consumer outreach can benefit from using these products. Include bold branding, a short message and a call-to-action and you’ve got a promotional piece that will always be visible to your core customers – and that’s powerful.

#2. Companies That Set Built-In Reminders

Calendars are a great way to keep customers in the know – and companies using promotional products are doing just that. For those who provide routine, ongoing services – think mechanics, exterminators, primary care physicians and dentists, for example – calendars can be an organic way to remind customers to schedule routine maintenance throughout the year. Often, these critical tasks are overlooked in the hustle and bustle of everyday life – and the chaos of customers’ smartphone calendars.Full Color BIC Promotional Calendar Magnet

Custom calendar magnets are always in a very visible location, be it on the fridge, a magnet door or other household hotspot. By populating your calendar with important reminders or dates – and including prominent contact information so customers can get in touch – you’ll be able to boost engagements, bookings and, overall, ensure your client base is in-the-know all year long. You can even customize the look and feel of your calendar magnets to ensure they stand out.

#3. Brands That Provide a Useful Giveaway

Sometimes it’s more than just a call-to-action and contact – other times just a logo will do the job. That’s where these fridge magnets come in. Designed to stick to a magnetic surface and clip onto photos, menus, coupons or other important information, the bold, colorful and fully customizable magnets do double duty – they announce your brand and can also include valuable info or offers which customers can choose to display or store away for future use.

While many businesses are adeptly using these products, some of the most common uses are for restaurants offering a magnet and menu – then customers don’t even need to open the fridge – the magnet offers up a quick, delicious solution. Other high impact uses include offering a series of coupons or monthly offer mailings that can be popped into the magnet – customers can grab and use anytime, without ever worrying about misplacing their latest deal.

Making Your Creative and Distribution Count

All of this said, creative layouts and use cases are just the beginning – it’s important to get the most bang for your magnetic buck by creating magnets people will want to pick up and use.

As we’ve seen over and over again, one of the best ways to do this is by aligning magnet content and creative with customers’ lifestyles, preferences and causes that matter. The following brands are perfect examples – each maximizes their magnet campaign with clever, compelling lifestyle-first content customers can latch on to and which, through their visible support, drives greater awareness and engagement…all from a single magnet.

The National Alliance of Mental Issues (NAMI) drummed up attention for mental health and, specifically, to eliminate the stigma surrounding these common conditions. Their clever creative called out for drivers to “Put the Brakes on Stigma” with a call out to #MentalHealthMatters, making it ideal to affix to a car. If it’s a cause you believe in, you’d likely be willing to grab a magnet and proudly declare your support to the world.

NAMI Bumper Sticker Promotional Magnet

Likewise, juice bar Raw Juce makes using their magnets a lifestyle choice. By adding one to your car, you’re telling everyone you’re health conscious and you sip local. It’s a smart way to drive added usage – and because Raw Juce leaves magnets next to the register, they’re easy for loyal customers to grab as they go.

Raw Juce Promotional Magnets Left at Checkout Counter

Orange Theory Fitness and Green Monkey Yoga have a similar approach, utilizing magnets to enable customers to tout their wellness-first lifestyle.

Orange Theory Fitness Cooper City Promotional Bumper Sticker Magnet

Similarly, Salt Life – a popular beach and surf brand – gives magnets and bumper stickers so followers and customers can proudly declare they’re living the Salt Life. Affix these magnets and you’re telling the public you’re an avid waterman, who lives and breathes all things ocean.

Salt Life Bumper Sticker

Pet Vet Animal Hospital in Deerfield Beach, FL, also encourages magnet users to proudly declare their affinity – in this case, for dogs. Magnets, which can double as bumper stickers, proudly declare “I Love My Dog” with a call out to the hospital’s phone number.

Pet Vet Animal Hospital Bumper Sticker Magnet

These lifestyle-driven creative executions and clever formats are just the beginning. There are countless uses for these in-demand promotional magnets and countless ways to integrate these low-cost, high-impact premiums into your marketing strategy. Get in touch to learn more and to start customizing your magnets now.


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The Puffer Trend is Taking The Promotional Space by Storm


There’s something about winter that makes us want to hunker down and get cozy—and that’s exactly the vibe we’re getting from January’s Product of the Month.

This month’s pick is our popular “puffy” collection which includes a few winter essentials, perfect for hunkering down, hitting the slopes and, literally, anything in between. On-trend, in-demand and ideal for the cooler months, these quilted premiums are the perfect products for your clients, vendors and employees — but be sure to snag at least a few for yourself…

You Won’t Want to Miss These 3 Top Picks for Winter:Our Puffer Collection

#1. Insulated Drawstring Backpack

Brand this drawstring backpack and you’re good to go anywhere winter calls. The perfect carry-on, weekend bag or road-tripping pack, this is the ultimate seasonal must-have. Not only is it sleek and durable, but its “puffy” factor is sure to stand out in a crowd—and sure to draw lots of added attention to your brand.

Looking for an even bigger “wow” factor? Fill this quilted drawstring backpack with additional premiums, promotional items or even your latest proposal and pop it over to your client. There’s no way this delivery will go unnoticed, or won’t drive a “follow up” on the spot — bonus!

#2. Custom Insulated Tote Bag

This puff packs a serious punch. With a built-in pouch, this go-anywhere, do-anything quilted  tote bag is an ideal bag to load up with some post-slope snacks or a thermos of hot cocoa. And because it has durable straps, it’s easy to grab and go — wherever “go” takes you this winter.

#3. Insulated Can Cooler or Insulated Koozies

If there was such a thing as a cozy Koozies, this would be it. This puffy insulated can cooler keeps drinks ice cold — as if the single-digit temperatures won’t. Available in black, blue and red with an oversized imprinting area, your brand or brand message will pop against any snowy backdrop—and, equally important, ensure your seasonal sips are the perfect temperature whenever you need a drink.

Many of these cold weather essentials have already popped to the top of our clients’ winter wish lists — and with good cause. Consider them the puffy coats of the promotional item landscape, and the products you want hitting your clients’ and contacts’ desks in the New Year.

Get in touch to learn more about our exclusive “puffy” collection.

Missed our Product of the Month from December? Check it out here.

 


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6 Hot Tech Products You and Your Customers “Have to Have”


Who doesn’t want to run faster, jump higher and push just a little bit harder? Exactly. And in the business arena, the equivalent is getting all geared up with the latest and greatest technology – technology that enables you to drive your business forward.

The good news? The hottest tech products are also some of the most affordable and most intuitive – in other words, the perfect gift and perfect corporate premium to give your customers, employees and vendors anytime.New Year, New Tech Promos

#1. Nuckees™ Custom Phone Grip and Stand

Unless you’ve been living under a technology rock, chances are you’ve seen Nuckees (literally) popping up everywhere. The small circular grips attach to the back of your smartphone, then pop out to create a better grip or, even, a stand.

Once you’ve got your Nuckees in place you’ll be able to go from meeting to meeting without missing a beat – or dropping your phone. And when you’re ready to take a breath? That stand makes your phone the perfect private home theater, ideal for a PM or on-the-road binge session.

Our Wood Grain Custom Power Bank in Blue#2. Wood Grain Custom Power Bank

And to ensure you’re Nuckees-boosted phone doesn’t give out? This Wood Grain Custom Power Bank is the way to go. You’ll get an instant jolt from its 3000 mAh, and get your phone back up and running fast. Another perk: this one’s designed for on-the-move professionals, with a wrist strap to keep it close without ever letting it hit the ground.

#3. Budget Security Slide-Action Promotional Webcam Cover

With privacy and security top-of-mind, it’s good to give something that acknowledges your commitment to keeping things on the up-and-up. This slide-action webcam cover adheres to your computer, laptop, tablet or phone, protecting – and covering – the camera lens. Then, when it’s time to hop on a conference call, simply slide to show your face. It’s secure, it’s simple and it ensures only the right people are peeking in.

Our True Wireless Earbuds with Custom Metal Carry Case#4. True Wireless Earbuds with a Custom Metal Charging Case

Tune into those Nuckees-inspired binge sessions or listen to your favorite playlist without ever missing a beat – that’s what we love about these Bluetooth earbuds. Listen for three hours on a full charge, or use the built-in microphone to chat with colleagues or check in with the office. Then, store everything in this sleek, portable metal charging case and do it all over again.

#5. Bluetooth Speaker Custom Water Bottle

Stay hydrated and keep to the beat with this water-meets-music must-have. Perfect for the gym, AM jobs or, simply, kicking back at the park or beach, these water bottles hold either cold or hot drinks – and come complete with a built-in speaker to stream pump-it-up playlists, audio books or, really, anything else that gets you going.

Out Two Tone Wireless Promotional Charging Pad#6. Two-Tone Wireless Promotional Charging Pad

Because, really, you can’t have enough chargers around. These two-tone wireless charging pads utilize Qi technology to ensure a powerful charge fast. With a sleek finish and prominent logo, this charger is perfect for any home, office or waiting area, delivering up to three hours of charge time to virtually any handheld Qi-compatible device.

Get your hands on these must-have tech gifts now, and ensure you’re supercharged into 2019 and beyond. Contact ePromos to learn more and to place your tech order now.