International Promos

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Why Jeep’s Promotional Giveaways Are Stunningly Effective


At first glance, Jeep’s latest promotional giveaways might not seem that ground-breaking. It’s an automotive brand handing out custom carabiners. So what?

Well, the carabiners have a great creative twist – they’re shaped like Jeeps. We love it when brands create custom products, and carabiners for Jeep fit the brand perfectly.

Here’s a look at the promo.

It unfolded in Moscow, where the legendary SUV brand wanted to entice extreme sports enthusiasts to take a test drive in Jeep Territory, an off-road testing ground.

Jeep distributed the promotional giveaways – which were embossed with the line, “There’s an easier way to get there” – to customers who made a purchase at various travel gear stores.

The promotional carabiners were attached to invitation cards with the message: “Use this card for a free Jeep Territory test drive.”

During the first week of the promotion, 5,000 carabiners were distributed. Almost 1,000 brought in their card and carabiners for a test drive.

What Works About This Promo Giveaway

Great promotions don’t just happen – they take careful planning and a thoughtful execution. Here’s why this promotion was a success.

1. Jeep understood its target audience.

Understanding who you want to reach with your promotion is a critical first step. Jeep took the time to think about its target market, where these potential customers could be reached, and what kind of promotional giveaways they would find useful.

2. The giveaways served two purposes.

The primary reason for handing out the custom carabiners was to get prospective buyers to complete a test drive. But the promos are also tangible reminders of the Jeep brand, and they’re items that recipients will likely use when they’re out exploring the great outdoors. Jeep gets long-lasting exposure as a result.

3. The carabiners were different from the usual giveaway.

Jeep kicked up the promotion a notch by using carabiners in the iconic Jeep shape. There’s nothing standard or generic about these promotional giveaways – they’re distinctly Jeep. When you want to get people excited about your promo, give them items that are immediately recognizable as belonging to your brand.

Jeep’s promotion wasn’t a huge global campaign – it was just the opposite. It was a highly targeted direct-marketing campaign that creatively put the Jeep brand in front of a narrowly defined target audience.

Jeep was successful in getting prospective buyers out to test drive its vehicles, and it also put a useful, distinctive promotional item right into their hands. This promotion was effective because Jeep knew who it wanted to reach, and it got in front of its audience in a creative, standout way.

Have you ever developed custom-designed promotional giveaways for your brand? Tell us about it!

custom keychain

Photo via creativity-online.com 


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Borrow This Super-Smart Interactive Marketing Idea



When we think about the coolest examples of interactive marketing, billboards don’t typically come to mind. People glance at them as they walk or drive by, and then they’re forgotten.

But not the billboards from Lemon & Paeroa (L&P). The New Zealand soft drink maker put an interactive spin on basic billboards by attaching promotional products. People could walk right up and grab a custom beach towel or a pair of foam flip flops – right off the ad itself.

As summer winds down on the other side of the globe, L&P wanted to remind people to “hold on to summer.” We have to agree – few promos say summer more than colorful beach towels and easy-wear flip flops.

And there’s something about detachable promos on billboards that’s so unique. Free stuff always draws people over – especially when it’s presented in a creative way. Like, oh we don’t know, affixed to billboards.

These billboards are exponentially better than the static ones we’re used to seeing. They successfully engaged crowds of people with useful promotional items while promoting the L&P brand in a fun, unexpected way.

With Spring Break upon us and summer right around the corner, now’s a great time to recreate this marketing idea for your own brand. It’s been a long, cold winter, and people are ready for some fun in the sun. Think about getting your brand out there in a creative way and engaging your customers with perfect-for-summer promos as L&P has done.

Have a look at this smart campaign:

interactive marketing

promotional flip flops

custom flip flops

promotional towel

custom towel

Photos via Design Taxi


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Use Promotional Calendars To Communicate Your Brand Promise


Promotional calendars belong in your marketing for a lot of reasons: They keep your logo visible all year long, they’re useful to recipients every day, they’re cost-effective. We could go on.

But here’s something you may not know about custom calendars: They’re a great way to communicate your brand promise.

Take a look at what Krrish Group, a construction and real estate firm in India, has done. The company took ordinary calendars and turned them into a set of tabletop skyscrapers.

promotional calendars

No ordinary wall or desk calendars – these marketing gems brought the firm’s architectural prowess to life. Its brand promise – to deliver contemporary and innovative designs – became tangible in the form of these promo calendars. We can’t think of a more perfect promotional giveaway for the brand.

What a great way to establish brand identity and build up relationships with prospects. By distributing these creative calendars, the firm set itself apart in the marketplace and kept its brand visible on the tables of architects, business firms and prospective clients.

It’s by effectively communicating – and delivering on – brand promises that companies create brand value. Krrish Group has done an excellent job with its skyscraper promotional calendars.

Promo know-how tip:

Always aim to use promo giveaways that are unique and relevant to your brand. Our Brand Consultants are here to share their expertise for any client in any industry.


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Custom Aluminum Bottles Put A Designer Spin On Beer Brand


Skol Beer’s custom aluminum bottles have turned it into a lager that lingers. When beer drinkers are done with their brew, the bottle ends up as home décor – not in the trash.

Skol, Brazil’s favorite beer, wants consumers to upcycle its bottles into designer household items. The brand has created Skol Design Kits packed with all the tools to turn an empty Skol bottle into a beautiful item for the home.

custom aluminum bottles

Customers can transform the logo aluminum bottles into a clock, lamp, oil and vinegar set, vase or candleholder. The kits are available at home décor stores or online, and various completed projects are on display in model apartments around Sao Paulo, Brazil, and in home décor catalogs.

What a creative promo from Skol. Any way to upcycle a beer bottle is cool in our book, and it’s a great way to extend the brand. The Skol logo lives on long after that last sip of sweet brew.

Plus, aren’t the best projects those that follow a beer? We’re thinking this promo is perfect for those design-minded beer drinkers and anyone who loves to DIY their décor.

We’ll toast to these refreshingly different custom aluminum bottles. As soon as we can get our hands on a bottle of Skol, we’ll definitely DIY a beer bottle/lamp for the office.

Promo know-how tip:

Use a common item in an unconventional way to build a buzz for your brand. Our Brand Consultants are buzzing with ideas, so give us a call!


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Promotional Products Are Effective – Even With Small Budgets


You don’t need a super-sized marketing budget for your promotional products to have a big impact – you just need to use them creatively.

Take a look at what XtraSpace, a small and relatively unknown business in South Africa, is doing. To advertise its expansive additional storage space, the company is using promotional stickers.

Here’s the kicker for this campaign – the custom decals are positioned in the mirrored elevators of one of South Africa’s largest skyscrapers. The result is an endless reflection when people peer into the mirrors, giving the feeling of boundless space.

custom logo sticker

What a perfect tie-in to the business. The messaging is simple and clear: XtraSpace provides limitless storage space and brings it to life with promotional stickers and some mirrors.

People paid attention to this promotional marketing, too. More than 4,000 people a week were exposed to the messaging, resulting in 76% of XtraSpace’s self-storage units getting leased out.

For small businesses (or anyone working with a limited budget), this is proof that promotional products are affordable and effective. XtraSpace didn’t have much to spend, and with a little creativity applied to its promo items, it saw a huge return.

Do you have big ambitions for your marketing but not a lot of coin? That’s okay. Our Brand Consultants are here to give your idea the creative kick it needs to get the big-time results you want.

Promo know-how tip:

Add promotional stickers to your outgoing packages to give them some professional flair and get your brand some bonus exposure.

 


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The Funniest Promotional Bags We’ve Seen


Our first reaction when we spotted the promotional bags from Diagonal Mar Shopping Centre in Barcelona, Spain? Intrigue.

The bags have an Abercrombie-esque look, only the male model that’s featured isn’t shirtless and there’s a QR code printed over his mouth. When shoppers scan the QR code, their phones pull up a video of the man’s mouth, which immediately starts lavishing them with compliments.

The talking mouth recites such gems as: “I can already see that you are gorgeous” and “I keep up with the latest tendencies … my tendency to admire you.”

Perhaps the best line is: “Maybe I can interest you in the perfect accessory for what you’re carrying in that bag … me.” Cue the sultry, flirty smile.

Touted as the first bag that raises your self-esteem, it’s a bag that knows what it wants – and it wants you. We are busting up. The Spanish branch of ad agency JWT developed the promotion, and currently has a custom bag in the works for guys.

Diagonal Mar has dazzled us with this campaign. It uses promotional bags (a perfect fit in a shopping mall) and takes them to the next level by adding a QR code.

So many marketers are confused about how to use QR codes. It’s simple, though. Be purposeful and provide something of value to your audience. Diagonal Mar provides shoppers with some eye candy and a laugh all under the premise of selling more stuff. Check out the awesome cheesiness: