Political Promos

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Rand Paul leading the race so far in cool political merchandise


Wow. We at ePromos have always known that promotional merchandise can provide personality and texture to a brand. It seems that the people behind the Rand Paul for President campaign get it too. Politics are serious marketing, complete with brand messages and slogan, that rival level of expertise you find at top businesses. When you think about it, the Presidency is the biggest business of all, think House of Cards.

On the Rand Paul site, in addition the requisite fund raising/donation system, you’ll find a great promotional merchandise store with all the staple political items including t-shirts, car signs, and lawn signs. What you might not have expected was the “Hillary” section, or rather an “anti-Hillary” section. This section includes items that essentially make fun of Hillary Clinton, including a deleted hard drive, an eye chart stating that hindsight is 20/20 and a catchy phrase “Liberty not Hillary” bumper stickers. The Rand Paul campaign is coming out swinging with this anti-Hillary merchandise and his campaign message comes through loud and clear message – “Stand with Rand and Defeat the Washington Machine”.

Political merchandise is fun and works well for the diehards. To get the products sold, the site even tells you “Political fashion is boring. Rand fashion is cool. Make a statement.”

Top Rand Paul Political Campaign Promotional Items

Promotional Rand Paul Beanie for the coolest supporters

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Real Rand Paul Ray Ban’s just like Rand wears

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Rand Paul Beats Skin

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We certainly hope Rand won’t be a political flip flopper, but there are always Rand Paul Flip Flop Sandals.rand_1024flipflopistandwithrand

 

Visit the Rand Paul store at: https://store.randpaul.com/index.php/

Let’s see how well the other candidates play the political promo game.


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Sweet Swag From The 57th Presidential Inauguration


Yesterday was Inauguration Day, folks, and today almost a million people are expected to crowd the National Mall to hear President Obama’s inaugural address. If you’re itching to commemorate the ceremonial occasion, there’s plenty of inauguration swag for sale—and it’s awesome.

inauguration swag 2013

From pop art buttons and pullovers to tube socks and designer tote bags, the political merchandise extends far beyond the buttons that have been political mainstays since George Washington’s inauguration in 1789.

Obama supporters can snap up their swag online or at an official merchandise store in D.C. The Presidential Inaugural Committee (PIC), which sells the gear, says this year’s hottest items are tube socks, and yes, promo buttons. You can’t beat a classic, we guess.

For those throwing inauguration parties (if that’s your thing), there are champagne flutes to toast President Obama and even donkey-shaped cookie cutters to keep the snacks politically themed.

Of course, for those who want to show off the lovable First Dog, there’s plenty of Bo swag for sale, ranging from baby onesies featuring Bo’s pawprint to Snow Bo buttons.

Supporters can score swag at all price points, too. Buttons are two for $5, and for a cool $7,500, they can get an official medallion set with medallions cast in bronze, silver and gold. Talk about a major conversation piece for the home.

All the swag, from lapel pins to blankets, are American-made, and all proceeds benefit the 2013 PIC.

“They’re special reminders of the historic events of the weekend, and allow people to take a piece of the weekend home,” Matt Bevon, PIC national spokesperson, said in a TODAY article.

Even the President himself and Vice President Biden are receiving some swag today: Lenox crystal vases. It’s proof that when there’s a meaningful event, promotional products are just the way to commemorate it.


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Custom Lotion Sparks An ‘Eau’-Lection


Election-themed promotions are everywhere, and one that we find particularly creative uses custom lotion.

Bliss, the luxe beauty brand that’s made a name for itself with playful product titles, has launched a face-off between two limited-edition varieties of custom lotion: ‘O’bama and ‘Mint’ Romney.

custom lotion

Keeping true to party colors, the orange-scented ‘O’bama lotion is packaged in blue, and the minty ‘Mint’ Romney moisturizer is in red. Customers can pick a bottle for free after they spend $50 on Bliss products, or they can head to a Bliss spa location and snag one for $6.

How cleverly capitalistic of Bliss: Make the custom lotion a gift with purchase to inspire more spending, or draw people into a spa for some pre-voting pampering. That’s smart marketing with a political twist.

Of course, it’s all in good fun. Bliss’s president, Mike Indursky, told The New York Times: “There’s a lot of mean-spirited politicking going on. So we thought, ‘Why not have fun with it?’”

The custom lotion first appeared as giveaways at the Republican and Democratic conventions, and Bliss staffers polled attendees which candidate and corresponding scent they preferred. The company continues its ‘eau’-lection on Facebook and Twitter. ‘O’bama leads at 62% with ‘Mint’ Romney at 38%.

Bliss’s tagline for the lotion says it all: May the best scent win!

Promo know-how tip: Custom lotion and other promotional beauty products make excellent giveaways—especially when you’re targeting an all-female audience.


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Political Promos: Ron Paul Custom Action Figures


If there’s anybody that loves promotional products, it’s our country’s politicians. For years they’ve branded bumper stickers, buttons, shirts, banners, flags, yard signs, and just about anything else they can fit their names on. But some candidates, like Ron Paul in this example, take promotional merchandise to the next level!

Ron Paul’s Revolution PAC announced yesterday a line of collectible action figures bearing the likeness of the Republican presidential candidate. These limited edition custom toys stand 12″ tall and come in two styles: “Commander-In Chief Paul” comes with a sharp suit and mini U.S. constitution; “Super Hero Paul” is clothed in a stylish cape. Both figures speak a message and come with a price tag of $94.95.

Regardless of your personal politics you have to give credit to the creative brains behind these instant classic political promos. Although they aren’t cheap they are sure to be in high demand among vocal supporters, and they even create an opportunity for Ron Paul’s campaign team take a jab at the other candidates: “This is the only way that Ron Paul can be bought,” says Revolution PAC chair Gary Franch.


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Presidential Pens


Those of you who watched President Obama sign the health care bill this morning bore witness to a long-standing presidential pen tradition. For decades, U.S. presidents have signed important bills into law using multiple pens. The pens used are typically given away as souvenirs to the sponsors and co-sponsors of the bill, as well as any others who played a key role in passing it. Some even end up in museums!

It is amazing how meaningful and significant these executive pens become once they are used by the President. It just goes to show that the symbolism behind a pen can be many times more valuable than the pen itself. This is the reason why so many people choose pens as a corporate or employee gift to commemorate important milestones in business.

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Presidential Promotions


We saw tons of traditional Obama promotions during the election, but here’s one that turned out a little differently. During the President’s recent trip to China, the Weatherproof jacket company got one of the best endorsements they could possibly ask for – Obama was photographed wearing one of their jackets during his visit to the Great Wall. After being turned down by several newspaper ad departments, the company finally managed to turn the photo into a massive billboard ad in the middle of Times Square. Although the White House is going to inevitably force the jacket company to take the billboard down, it’s already been seen by thousands of people in Times Square, and thousands more during the media coverage that followed. And now, you’ve seen it too.

obama jacket times square billboard