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How to Market Your Tourist Destination


Marketing your tourist destination is a unique challenge. After all, what you’re really selling is an experience—one that most folks save up months, if not years, to buy. Further, unlike a product or even a service in some cases, it’s simply not returnable. For these reasons, most people tend to be especially selective when deciding where to travel. The good news? With a smart, strategic marketing plan in place, you can ensure your tourist destination stands out amongst the competition.

There’s plenty of pros and cons to marketing as a tourist destination. Let’s start with the pros. Wherever your business is situated, the surrounding area is typically rife with cafes, bars, shopping, and services. This provides visitors with plenty to see and do with little effort on their behalf to seek these things out. Safety is another concern for a lot of travelers, especially families. Tourist destinations connote a sense of safety simply because they are popular and crowded.

Unfortunately, seasonality is always an issue for tourist destinations. However, by employing clever marketing maneuvers like those below, even seasonality can be overcome. (Quick tip: extend your season with discounts and consider cultivating a niche offseason market with a festival or convention.)
In this piece, ePromos offers some of our best advice for successfully marketing your tourist destination, whether you’re a boutique hotel, quaint bed & breakfast, grand resort, or a public official looking to bring crowds to your dreamy location.

Start with a Strategy

The Internet has made the world wonderfully small in many ways, allowing people access to places they otherwise would never have heard of, let alone considered visiting. What does this mean for you? You’ve got to work even harder to stand out. Developing a clear marketing plan is imperative to making sure your location doesn’t get lost in the overwhelming pile of Google search results.

Before you do anything else, you’ve got to come up with a strategy. This will lead every decision you make going forward. We know, it sounds like a big deal. It is. A clearly defined marketing strategy is the only way to stay on track for the long haul—ensuring each move is targeted at meeting your KPIs and overall business goals. Otherwise, it’s too easy to get side-tracked and veer off course. Not only is this an internal nightmare, you risk confusing, or worse, losing, your customers.

Define Your KPI’s

Your strategy should include how to plan to engage in the best marketing channels for your business. There is a wide range of available channels, from search engine optimization, to email campaigns, to influencer marketing, to traditional print—just to name a few. How do you pick the important ones?

The answer will depend on your specific audience and KPIs.

What advice can we offer? Don’t try to dominate every channel. Instead, set to task mastering a few. As you get comfortable with those, then consider testing out additional efforts. Marketing channels aren’t a one-size-fits-all. Some will even flat out fail you. For this reason, it’s also key to have a short- and long-term strategies with accompanying goals.

The short-term should be made up of tactics you’re fairly confident will work—AKA bring in profit so that you can continue operating. Of course, if you only focus on the short-term, you’ll be shooting your business in the foot by lacking a viable plan for growth over the long-term. Mapping out both versions, which should complement one another, create a roadmap for immediate and future growth.

Creative Ideas for Marketing Your Tourist Destination

Once you have a strategy in place, it’s time to have some fun and get creative. Below, we discuss some key creative marketing ideas to get the word out about your tourist destination. With your strategies and goals mapped out, it should be easy to cherry-pick which ideas work for your business!

1. User-generated Content: Word of mouth is still an old favorite when it comes to getting social buy-in. Why? For most folks, there’s something inherently trustworthy about a real-life review, even if from a total stranger. The motivation to “sell” isn’t there the same way it can feel like it is in other marketing tools. Use this to your advantage. Folks are leaving usable content all over the place—Instagram, Facebook, Twitter, blogs, travel sites… all you have to do is find their content and ask to share it on your own channels. Also, hello! It’s essentially FREE CONTENT for you!

Another great idea for UGC is to partner with influencers who can spread the glory of your destination in enviable Instagram posts and the like. You’re essentially borrowing their fanbase to promote your destination in exchange for a free trip, service or experience. Both local and non-local influencers can be a serious boon to your biz.

2. Cultivate a Tribe: A great place to get user-generated content? Your very own tribe. These are the folks who know why your destination can’t be beat—and they’re happy to wax poetic about it to anyone that will listen. You want these people. Hell, you need them. And they’re out there, even if you don’t realize it yet.
Some businesses identify and grow their tribe a membership or loyalty program. People love perks, no matter how big or small. It feels good to be notice and appreciated—use that to your advantage. A loyal following is worth its weight in gold.

As your tribe grows, encourage word-of-mouth referrals. Like user-generated content, your tribe’s reviews will come off as more trustworthy than a whole arsenal of other marketing tools.

When getting referrals, don’t forget: love is a two-way street. Remind your tribe how much you appreciate them by thanking them publicly or even gifting them promo items. The gift might depend on your destination. For a seaside escape? Branded beach towels, sunglasses, and flip flops are all necessities. Nestled in a winter wonderland? Accessories like scarves, gloves and mittens, and luggage locks are little giveaways that can go a long way in building goodwill and loyalty.

You can gift these items in a number of different ways. Did someone tag you in a raving Instagram post? Thank ‘em and privately message them for their address send out a little promo gift. These random acts of love are guaranteed to floor your tribe. You can also create a clear system with rewards for referrals. For example, one referral or online review gets 10% off the next visit, five gets a thank you gift basket, 10 gets a discount on a one-night stay, gift card, or other more generous repayment.

3. Collaborate: Looking to make a real splash? Strike a partnership with someone with megawatt appeal. Celebrity appearances are a surefire way to get noticed. And ‘celebrity’ doesn’t have to be an actor: it could be a sports hero, someone local from a popular news story, or recognized professional within an industry that complements your own.

If Hollywood isn’t your vibe, you might also consider teaming up with a charity, nonprofit organization, or even a local bar or restaurant for a good cause. The amplified dual-marketing will get you in front of folks you likely wouldn’t capture yourself.

4. Be Where Your Customer Is: And yes, we do mean physically! You’ll want to market your brand wherever your customer considers “home”, as well as at their “home away from home”.

Consider tourists and locals, if both are your customer. For tourists, how can you help them learn more about you while they’re researching their trip at home? On the flight over? Making plans in their hotel room? Don’t just “pray and spray”! So long as you have data on your customers, you likely have a good idea where they call home, and how they learned about your business. And if you don’t have any data, you might want to start there before shelling out for marketing strategies!

For locals, your marketing tactics may be more traditional, but think back to cultivating your tribe—a community from your home base. For example, if your main demographic is older, are those people hanging around local malls and shops? Exercise classes? Activity centers? Consider setting up a table at a local event, printing and promoting traditional coupons, or posting flyers with discounts and information on their daily boards. If your demographic is teenagers and 20-somethings, your best bet for reaching them may be online (check out our Marketing to Millennials piece for some staggering stats). For that age group, you’ll need to be sure you’ve got a killer social media game.

Take it up a notch by having ePromos create a customized logo and other artwork that can be used for a cohesive strategy on social media, like Snapchat filters. Another idea: engage your audience by hosting Twitter chats about travel, or something else that your destination is known for (surfing, eco-tourism, etc.—what makes you stand out?)

5. Become Known for Something Locally: Stand out from the pack by becoming known for something wonderfully unique. It’ll create a buzz that, eventually, will carry itself with little effort from you. A fantastic example is a Philadelphia restaurant, Barclay Prime, which became known for being the home of the $100 cheesesteak. Is it a tad gimmicky? Sure. Did it land them on Letterman, countless news sites, and all over social media? You bet. And guess what? Almost 15 years later it’s still a thing—their thing. It stuck.

Discover what you can or do do well—better than anyone else around—and foster it, promote it, love it like no other. Set a record, or invite customers to attempt to set one at your place. Be the company who did or does that thing. Folks will notice. Then, they’ll get curious. Then, you’ve got them where you want them. Make their trip worth the visit, and they’ll come back with friends.

Marketing your tourist destination can have huge financial benefits, not just for your business, but the local economy. With a comprehensive, creative marketing plan using the tips above, you can guide your way to a successful, well-loved destination for folks across the globe.


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THE MOPTOPPER COLLECTION: Bring On The Fun


I’ve been working in the promotional products industry for almost a decade now. It’s such a fun industry to be in; so many great people, so many great ideas and so many fun products to choose from! Our featured collection this month is called MopToppers™ and it’s one of my absolute favorites!

These products are among my favorite for many reasons. First, they make people smile and people are instantly intrigued when they see them. Second, they look (sorry for using this word) A-DORABLE!. And third, they have universal appeal. Everyone from doctors to lawyers to schools to Tradeshow-attendees of all types just love them!

When designing each MopToppers product, the creators put such an emphasis on their attention to detail.  Their famous pen not only has a human body shape and a smiley face, but it also has a necktie-shaped clip. The doctor version  has a stethoscope, and the Breast Cancer Awareness version has a light-pink ribbon. They even have a super-hero version!

So much of successful marketing is choosing a product that ties in properly to your brand and your purpose – and of course is memorable. Consider lightening the mood with these cuties before an intense, stuffy and uncomfortable meeting. Or give them to employees with a message that says something along the lines of “When work feels overwhelming, take a minute to smile”. MopToppers are appropriate at any type of event, really — school functions, trade shows, nonprofit events, bookstores, workplace orientations and community show cases to name a few.

For me though, the main benefit of these face-shaped products is the microfiber screen cleaner, or “hair”. You NEED to try the hair!

Benfits of Cleaning with Microfiber:
  •  Microfibers increase cleaning ability because the net-like structure traps considerably more dirt than other materials and keeps them in the mop top. In addition, the unique surface gets down into the nooks and crannies of your devices efficiently pulling out debris.
  • Microfiber cleaning cloths are hypoallergenic, so they are nice for anyone suffering from allergies.
  • Microfiber cloths are eco-friendly because they don’t require any soap or chemicals to do a great job.
  • Microfibers are reusable and can be used again and again by simply rinsing with warm water to keep them fresh.
  • Microfibers last longer than other cleaning materials because they contain more than 200,000 fibers per square inch of product. That’s tough stuff!
  • Microfibers pick up dust, dirt, pet hair, microparticles and 98 percent of anything else your screens and monitors encounter.
  • Rub a little harder and a MopToppers will remove sticky stuff, accidental spills, scuffs and more.

What’s the secret? Microfiber is made up of nylon and polyester fibers that are considerably smaller than most other fabrics used for creating mops. Each strand is minute, and when they are woven together, they create a fabric packed with tiny pockets that trap dirt and water. When looked at closely, this dense material resembles a net, and the net-like structure is the key to its efficiency.

Did you know that a whopping 89 percent of consumers remember the company who gave them the promotional product? With this in mind, it is easy to see why it’s so important to make great choices when deciding which promo product will represent your company best. Check out our MopTopper Collection and see for your yourself how much fun you’ll have with these!

SideBar: How To Clean MicroFiber

Your MopToppers product is small, but it will do some big cleanup. So, go ahead and clean your “hair” if it gets soiled. Simply rinse in warm (not hot water because the nylon component in microfiber will break down the fibers and ruin their effectiveness). If it’s really dirty, most cleaning detergents can be used, but adding bleach and fabric softener is not recommended. Air dry.

Call us today, your Promo Know-How People and let us work together to find the right products for you.


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Promotional Products Work! #PowerofPromo


Promotional products:

Useful, tangible items imprinted with an advertiser’s name, logo or message. The perfect medium to increase brand awareness, promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience. Here are just a few (of many) impressive statistics that were highlighted during Promotional Products Work Week. This annual event is created by the Promotional Products Association International (PPAI), and is designed to shed light on the effectiveness of promo items.

Isn’t that amazing? Promotional Products should ALWAYS be a part of your marketing mix.

Pretty cool, right!?! Interested in marketing to millenials? Click here.

Especially their favorites. Mine in particular: favorite pen, favorite bring-your-lunch-to-work bag, favorite t-shirt (for the past 7 years), and favorite umbrella.

They also happen to be surprisingly affordable – and, people love receiving them.

Marketing tips we just couldn’t resist:

Trust us, it’s worth it (pre-show). Looking to connect AT the show? Click here.

This years note-worthy choice to include with your next Direct Marketing campaign: Webcam covers. They can be mounted directly to a post card (without much additional weight), and show that you value your clients privacy.

Still not convinced?

That’s right. People remember promotional items, more so (long-term) than any other form of advertising. That’s because when given a useful item, people connect with that item and remember what’s written on it. Promotional Products really do work. Call us today, The Promo Know-How People and let us show you how to choose the right item to support your brand.

 


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Looking Back at How It All Started: ePromos’ Humble Beginnings


ePromos turns 20 this year! You may be wondering, “how did it all begin?” But the real question is not “how” – it’s “why?”

Jason Robbins, ePromos Founder and CEO, shares his story:

It was May of 1997. At the time I had been working on the product supply side of the industry selling promos to distributors who sold to advertisers. I had seen too many advertisers miss the mark in their choice of promo, either by over or under spending, targeting the wrong market, or just plain choosing bad products that wouldn’t impress their recipients.

I knew that I had 20 hats in my closet, but I liked only one or two of them; I had 20 t-shirts that had been given to me, but I kept wearing just four or five of them. I realized that promo buyers would be wasting time and money if they weren’t at the top of the pile. The Internet was just starting to rev up, and I put down my life savings at the time to build the first website that would show off amazing product, make it easy to browse to see all the possibilities, and be capable of making a complex order process simple for online orders.

In June 1997, in the living room of my apartment on 19th Street in New York City, ePromos was born.

I dove head first into this new adventure armed with only one mission: above all else, my customers would look great. Even if they knew what they wanted, we’d provide other ideas with the goal being to give product that would be used and appreciated (not wasted and left in hotel rooms) – product that would elevate the company in the eyes of the recipient. We would do this with smart people who knew their stuff. We’d call them Brand Consultants, and they would guarantee customer satisfaction…

I’m not just talking about the kind of customer satisfaction that comes from on-time delivery of the correct item with the correct imprint – those elements are and should be expected. I’m talking about the kind of customer satisfaction that goes above and beyond, that puts the right logoed merchandise in the hands of the right people to make the biggest impact for our customers. And an experience that is fun and easy for the buyers. That mission is what drove me to create ePromos, develop a functional and intuitive website, and build a passionate team of consultative, in-house marketers. That’s behind our customer’s loyalty driving our business today.

In April of 1998 epromos.com launched, and that’s really where our story begins.

The expertise of our Brand Consultants and their personal relationships with our customers combined with the wide reach and seamless shopping experience of the web catapulted our business forward. We wanted to merchandise all categories while ensuring high-quality products at a range of price points. This is not an easy feat as there are millions of items we need to choose from in order to provide our online offering of between 12-15k products. We wanted a site that had not too much and not too little – a selection that was just right.

Then and now, customers can easily browse our inventory and have that special, reliable connection to our consultants who are not only great with creative product recommendation but also save time. ePromos was conceived from the idea that promotional products deserve a personal approach, a personal connection. That connection is what is at the heart of our company… and I’m proud to say that heart is what started it all.


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Strategies for Marketing to Millennials through Their Phones


Companies are chomping at the bit to nail their strategy for marketing to millennials. And let’s be upfront about that: it’s bloody smart. The U.S. is home to 80 million millennials, more than any other generational cohort in the country.

When you consider that the youngest millennial is now 22, you understand that this generation is officially of working age. As such, millennials also make up the biggest generational segment of workers. Workers=paychecks=spending power. It’s estimated that by 2020, millennials will have $1.4 trillion in disposable income. The bottom line? Businesses can’t afford to not entice and win over this huge generation with a strong marketing strategy. Their spending power is enormous and as they continue to age will only increase.

So, how exactly does one market to millennials? To get started, you’ve got to focus on something incredibly near and dear to millennials: their smartphones.

It’s estimated that the average millennial spends close to three hours a day on his or her smartphone. That’s over 20 hours a week and over 1000 hours a year! That’s a whopping 46 days out of the year glued to their beloved iPhones (or, Androids). Additionally, they’ve almost completely swapped out desktop Internet browsing in favor of using their phones.

How do these astounding facts translate to marketing strategies? Quite well. The tips below are key to translating these simple facts into marketing gold:

Have a mobile-friendly site.

We’re going to say it again, as it can’t be emphasized enough: HAVE A MOBILE-FRIENDLY SITE. If your website looks wonky when opened on a cell phone, guess what? It’s just going to be X’ed out of in less time than it took to open it.

To be clear, this doesn’t mean you should ditch the desktop version, by any means. Instead, you can have two functional versions of your site at the ready. Want some additional incentive? Google has updated their algorithm to show mobile friendly sites first. Don’t have one? Get with your development team and start making one. Now.

 

Ditch traditional swag for smartphone-friendly promo giveaways.

You’ll never catch a millennial leave their house without his or her cell phone. As such, your business should be catering to that love – and proximity. Not just to the millennial, but to his and her friends, as well!

Create promotional swag for cell phones that advertise your business in a way that’s useful to recipients, like with waterproof cases, cell phone wallets, selfie lights or PopSockets. Here’s where you’ll find a ton of customizable cell phone accessories to consider! Cell phones are the modern-day billboard, so take advantage!

 

Create an app that’s fun, attractive and engaging.

Millennials love a good app. In fact, nearly half use about 20 apps daily. They’re open to downloading and buying an app that appeals to them (that’s right—it doesn’t necessarily have to be free!).

Just make sure yours has an attractive logo. A 2017 comScore study found that the millennials often deleted an app simply because they did not like the way the logo appeared on their screen.

 

Align your brand with their interests and values.

Interested in reaching more millennials? There’s never been a better time to collaborate – whether with a beloved business, organization, celebrity/media influencer or even viral campaign.

When millennials back a brand or product, they do so fiercely. What better way to promote your company’s morals or paint its personality than to draw rank with another powerful brand? Whether it’s promoting the latest Marvel movie to reach comic book fans or hosting a webinar with one of the industry’s most popular bloggers, millennials love a strong collaborative campaign.

 

Design an unmissable social media channel.

Every business has a Facebook, Instagram or Twitter account – after all, social media has become a presence in the daily lives of millennials (and truthfully, pretty much every actively-online generation).

If you aren’t active on the top channels, you’re missing out. More than that, if you aren’t innovating and creating content that’s insanely interesting and shareable, you’re wasting resources.

 

If you’re selling goods online, make sure to loop in Amazon.

Amazon was ranked as the #1 millennial “Can’t Live Without” app. If your product is listed, pay attention to as many details as you can—product descriptions, pictures, and answering potential-buyer questions.

Here are a few more tips to craft your millennial marketing strategy that applies to both cell phones and any other way you’ve like to reach this huge cohort:

 

Stay transparent.

Few know how to wield Google quite like a millennial. As such, it’s harder to keep dirty little secrets hidden. Embrace it.

Received some unfavorable press? How about negative reviews online or unsavory comments on social media? Address it openly, honestly, and positively. Let them know your plan for remediation and what your company has learned from their feedback. After all, everyone loves an underdog.

 

Construct a story for your brand.

Put faces to your company’s staff and leadership in friendly, real-world details. This can include sweet but simple videos, snaps or photos. Does everyone need to know that your COO is an apple baking pie extraordinaire? Probably not. But it makes him or her relatable and, frankly, more likable.

 

Inspire millennials by communicating your company’s values.

Does your business practice sustainability? Support a local Boys and Girls club? Volunteer a few times a year at food banks? Capitalize on these accomplishments and don’t be afraid to raise the bar.

Invite your market to participate in their own meaningful way through a campaign hosted by your company. With social media, the world can feel a lot smaller these days, allowing you to connect in ways that geography doesn’t necessarily inhibit.

Millennials are smart, conscious, and hungry for the good stuff in a sea of unending websites, Google search results, and bad YouTube videos.

When crafting your strategy to reach this age group, embrace the authenticity your brand can offer. Kind of like when you were little, and your mom promised you the best way to make friends was simply be yourself. Just make sure ‘yourself’ is tech-savvy, social-media friendly, and transparent. No big deal, right?


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The Two-Tone Custom Sports Duffle Bag


Everyone needs a bag. Commuting to work without one is next to impossible. Travelling without a carry on is impractical. Even a day off requires packing up some stuff – while running errands or chauffeuring the kids. A quality duffle bag can assist it’s owner virtually any time they’ll need to transport more than just wallet, cellphone, and keys. Many things are required to get through a busy day, so everyone needs a reliable bag.

Well, the Two-Tone Custom Sports Duffle Bag from ePromos is not only an impressive looking bag that you may find in retail stores, it’s also one of the most versatile duffle bags available! This bag blends seamlessly from the boardroom to the beach. We recommend this multi-purpose product to advertise your business because of all the potential uses:

Amazing Uses for a Duffle Bag

Briefcase: Upgraded from a regular sports duffle, this bag has good reasons to be a work bag of choice. With a stylish design and polished appearance, think of it as a briefcase’s cooler cousin.

Courier Bag: Do your employees need to lug around multiple items during the day? This duffle is a great courier bag. It provides a quick and efficient way of getting equipment to where it needs to go without straining shoulders.

Weekender Satchel: Whether on the road or in the air, sometimes a weekender bag is all the luggage you need. This bag is an excellent way for your salespeople to save time by staying away from the luggage carousel. The perfect carry on luggage, this duffle protects and safeguards your belongings.

Backpack: Books, notes, binders, and other supplies –  it seemed we could stuff them all into a backpack in college. This bag can hold the same amount and it’s just a bit more grownup than a backpack. The middle compartment is large enough to hold a huge number of books. Whether reading for pleasure, studying for a training course or reviewing business plans, this bag will hold up to heavier items. Plus, the outside pockets keep things organized. This bag works for recipients across any industry, and won’t give the impression they’re living in a dorm.

Tote: Consider gifting this as an everything tote, designed to carry documents, cellphone, USB flash drive, umbrella and even lunch. This bag can also be used to store a change of clothes for evening events or work dinners.

Tech Bag: Not only will this bag hold a tablet and laptop, it has extra pockets for cables, chargers, adaptors, and a computer mouse. Add your tech-business logo and your new brand ambassadors will be ready to go.

Diaper Bag: There is absolutely no reason for your customers to spend oodles of cash on a diaper bag. This bag provides the same great help for parents. A big compartment for diapers, formula, bibs and a couple changes of clothes; and smaller exterior pockets for bottles and other supplies. We love this item for hospitals, doctor’s offices and daycares.

Extra Sack: It’s the ideal bag to tuck away in checked baggage for extras on a return trip or if something happens to your employees’ luggage. This duffle is small enough to be considered a carry on bag, flexible enough to fit in the overhead bin, and roomy enough to stuff all those souvenirs. You can be sure recipients will get good use from this bag.

Beach Bag: Recipients can easily pack a towel, sunscreen, snacks, and sand toys in this bag, making it ideal to take to the beach. Great for company outings, too!

Gear Storage: If the recipient doesn’t use this bag for business or travel, it can be used to hold gear and miscellaneous items that need a home. This bag will fit nicely into whatever space is available. It’s also nice enough to keep and store art and craft supplies or small toys that will always be ready for a road trip.

Sports Duffle: The gym is a part of so many people’s daily routine, many of whom go straight from work. This bag is a spot-on option because its refined look fits into an office setting, yet it’s durable enough to survive hundreds of trips to the gym.

Wow! Now you can see how this is an all-around useful duffle bag! Just for fun, we’ve included some unique and creative packing hacks – consider including them with your giveaway:

Packing Hacks – Tips to Pack it Right and Light

• One of the first packing tips you’ll find on every packing list published is NOT to pack bulky coats and sweaters. The key is to layer your clothing instead. Clothes that layer well take up less space and provide more things to wear. Go for multi-functional garments where possible; things you can see yourself wearing in different situations or using for different purposes.

• Pack each day’s clothes (including socks and underwear) in a separate 2-gallon Ziploc bag or packing cube. This makes it easy to find the day’s clothes in the morning. You can use those same bags for dirty clothes or other storage.

• Roll your clothes to efficiently use duffle space and to keep clothes wrinkle-free. Most of what we bring in our carry-ons or suitcases is air. So, the more of it we can squeeze out, the more stuff we can fit in.

• Pack clothes with a similar color palette so you can mix and match outfits and layer clothing that coordinates.

• If your hat needs to be packed, fold a shirt and put it in the inside of a hat. You’ll conserve space and keep your hat from getting squished.

• Put rolled up socks inside your shoes. They help your shoes keep their shape and save on space in your duffle bag.

• Instead of packing a pillow from home, just bring a clean pillow case filled with clean clothes you’re going to wear.

• Pack a few dryer sheets to stop unwanted odors. Bonus: when dining outdoors, you can also use a sheet underneath the tablecloth to keep the bugs away!

• Place an extra pair of shoes in a shower cap to keep dirt away from other items. The shower cap can also be used – well – as a shower cap.

• Double bag any travel-size toiletries to keep them conveniently stored and to save the rest of your luggage from leaks and spills. Or put some plastic wrap over the openings of shampoos, lotions, and creams and then screw the caps back on.

• Place heavier items, including your shoes and hiking boots, at the bottom of the duffle bag. Place toiletries close to the bottom, too, and then put lighter clothes close to the top of your bag.

• Everyone’s bags will look alike when you go to claim them. Make yours stand out by tying on a colorful bandana on the handle. Now you have a bandana or buff to wear without taking up space in your duffle. You can also mark your duffle with a luggage tag or brightly-colored duct tape.

• If your feet hurt at the end of your day, you can use your duffle bag as a foot rest to keep your tootsies elevated during the night. Warning: this technique works great if you’re sleeping on a yoga mat or sleeping mat – not so well on an air mattress.

• Sometimes you’re headed to cold weather regions and you’ll need a bulky coat. Don’t pack it. Wear it onto the plane to save duffle bag space and to give you a comfy pillow during the flight.

• Finally, a good packing list is priceless.
Having the necessary supplies and equipment makes a difference in everyday life and could mean people enjoy their day because they have what they need, packed right. Don’t forget to make a packing list before you begin!

Love the bag and want to see more? Nikki, our amazing Senior Account Executive shows us details on this duffle: 
Call us today, your Promo Know-How People to talk about how this duffle bag fits in with your next project.