Promotional Gifts

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Promotional Calendars: 7 Stats You Didn’t Know


You may think that physical calendars are antiquated and obsolete in this era dominated by the digital… but you’d be surprised to learn that they are still commonly used and needed by virtually everyone. In fact according to a study by PPAI, 84% of workers in America find calendars to be important in their daily lives.

It’s time to give promotional calendars another look! Check out this infographic for six more stats you didn’t know about promotional calendars:

ASI 2019 ad impression study calendar spotlight stats

Stand Out with Unique Promotional Calendars

As one of the most popular promotional products, calendars are also incredibly versatile. There are so many different styles to choose from. From the standard desktop or pocket calendars to the interactive, technology-driven calendars, it’s easy to find something to make your brand blow the competition away. Here are just a few examples of what is possible in the promotional calendar category nowadays:

Laminated Yearly Calendarlaminated yearly calendar
View the entire year at once, and note important dates with the included dry erase marker that wipes clean when changes need to be made. With a huge imprint area, this promotional calendar is bound to be noticed.

word-a-day calendarWord-a-Day Calendar
This 13-month custom calendar is perfect for anyone interested in expanding his or her vocabulary. Made of glossy paper, it’s visually appealing as well as interactive and fun. It features a new word each day from the Merriam-Webster dictionary, so you can be sure recipients will interact with and appreciate this unique wall calendar.

Flower Bouquet Desk Calendarflower bouquet desk calendar
If you’re looking for a truly one-of-a-kind promotional calendar, this is it! It looks like a decoration, but is in fact a calendar featuring a flower for every month and a vase imprinted with your logo – a definite conversation piece.

DIY projects wall calendarDIY Projects Wall Calendar
It may look like your average wall calendar, but this promotional calendar actually includes a do-it-yourself video for each of the 12 months. Simply scan each month’s photo with the Pixaction App (free to download), and watch the videos instantly. An invaluable gift for first-time home buyers!

Buy Promotional Calendars Early!

The early bird gets the worm! There are major advantages to buying promotional calendars early in the year including better pricing, selection and visibility for your brand. The best time to shop for custom calendars is actually mid-year (around the summer months) when the selection is vast and the pricing is low.

In addition to finding the best deals this time of year, shopping early also puts you ahead of the competition. If your company is the first to deliver a promotional calendar, it is more likely to be used by the recipient. Think about it… people like to write in calendars both for personal and professional reasons. Once they start adding information by hand, they would be disinclined to switch it out for another one later on.

So shop early and deliver early for the best chance of getting eyeballs on your brand all year long!


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7 Reasons Umbrellas are a Year-Round Promotional Product Favorite


When you’re searching for a corporate gift with functional, stylish staying power, consider an umbrella – 45% of consumers own one – and with good reason. Umbrellas are useful year-round, can be given to recipients of any age and gender, and have dozens of options when you’re looking for the best match to represent your brand, occasion, or event.

Here are 7 reasons why a custom promotional umbrella should top your list of go-to employee gifts or giveaways.

1.Umbrellas are useful and convenientStromberg heathered strap

Personalized umbrellas show off your business name or logo as part of a thoughtful, functional gift with maximum versatility. Whether you’re trying to stay dry during New Orleans’ rainy season or seeking a little spot of shade in sunny Phoenix, an umbrella is useful anywhere in the country.

We like to stay in tune with how the weather is going to impact our day. With the convenience of an app just a tap away, we check the forecast an average of three times per day. Stay dry with a fashion umbrella that makes a statement or choose an umbrella which offers an app that will tell recipients whether or not it will rain!

2.Custom umbrellas are unique

Umbrellas are a unique promotional product that get a lot of mileage and are warmly received by just about everyone, from your youngest hires to your most veteran employees. There’s also so much diversity among umbrella styles and functions that even somebody who already has a couple of umbrellas can always use one more. Everyone uses umbrellas, so you really can’t go wrong when choosing this as your promo gift.

3.Promotional umbrellas are long-lasting

Inverted Umbrella with C Shape Handle

Our Inverted Umbrella with c-shaped handle makes for easy carrying.

Umbrellas have excellent staying power, with an average life cycle of 14 months. Among Baby Boomers, it’s even longer – 59% keep promotional umbrellas for two years or more. And hey, if one gets left behind somewhere, someone else will come right along and adopt it.

Go for special features that make your umbrella stand out, such as a built-in flashlight, a C-shaped handle for hands-free capability, or a chair clip.

Fifty-eight percent of consumers report umbrella quality is the primary reason for hanging onto it.

4.Umbrellas show off your logo and branding

Customizable umbrellas are a big, blank canvas making it a perfect walking advertisement for your business. There’s ample room to show off your logo and messaging, and there’s an infinite number of possibilities when it’s time to select colors that match or complement your brand (even if your logo is an umbrella).

5.A lot of marketing coverage

Would you pay someone to walk around all day with a billboard for your business? When you use umbrellas as promotional gifts, you don’t have to. With so much use, it should come as no surprise that custom umbrellas generate an average of 1,100 impressions over their lifetime. When you need an effective promotional item, an umbrella is an ideal pick.

6.Personalized umbrellas are great gifts and giveaways

There are plenty of cool, fun, and interesting promotional items to give away, but it can be tricky to find a universal crowd-pleaser. People are happy to receive something as functional as an umbrella, especially when it’s stylish or comes with cool features. Because they’re so practical, they rarely get tossed in the bottom of a drawer and forgotten.

7.Promotional umbrellas come in different styles for any occasion

Our Telescopic Classic Umbrella

Our Telescopic Umbrella is a classic and comes in 18 different colors.

While it’s true any old umbrella can keep you at least somewhat dry, they aren’t created equal. When you’re searching for the best umbrella to represent your brand, there are lots of choices.

Opt for a classic umbrella that prioritizes utility,function and affordability, especially if you’re serving employees all over the country. If you’re creating gifts for a specific demographic, take a look at golf umbrellas or patio table umbrellas. If you’re looking for a gift that’s on trend this year, go for an inversion umbrella , which not only looks awesome but is cleverly designed to keep people dry as they get in and out of the car.

Umbrellas are an ideal year-round promotional product that keeps your name top of mind every time it’s overhead. Thinking about spreading sunny smiles with a custom promotional umbrella? Start here.

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5 Reasons to Consider Food Gifts With a Keepsake (Any Time of the Year)


Everyone loves gourmet food gifts, no matter the time of year. We love them too, but we what makes us love them even more is when they include a gift that’s not perishable (we are in the branding business, after all).

These gourmet treats are packed in reusable totes and coolers, for a keepsake gift your clients will love.

From totes to coolers to crates, some of our favorite yummy treats are packaged with a bonus gift – something your recipients can keep long after the last cookie crumb vanishes. Not only will they love sinking their teeth into the contents, but they’ll walk away with an evergreen gift they can use over and over all year long – and that’s not just good for them, it’s good business for YOU. Here’s why…

#1. It’s Endless BrandingOur Cookie Crate

Yes, the cookies are amazing. And, yes, there are nine different flavors packed in a single crate. But, after they finish the last cookie in your Cookie Gift Crate, that wooden crate becomes a catch-all for their desk, upgraded inbox or, simply, a mail-drop by their front door. Regardless, every time they see this versatile crate, you’ll be top-of-mind.

#2. It Ties you to Convenience

Snacks, drinks or even office supplies get loaded into the tote left over from this Sweet & Savory Gourmet Gift Caddy Tote, and your logo, branding and message travels all over your customer’s office and beyond. It’s a quick way to remind your client base that you’re in-it-to-win-it with them 24/7 – and with multiple pockets and compartments, it’s easy to stay organized and on the move.

And before this caddy makes the rounds? This tote houses their favorite treats, including cookies, caramel popcorn, peanut crunch, hummus and crackers, fruit and nut mix, pretzels, caramels and more. Yes, please…

#3. It Shows off Your Creative Side

Our Meeting Gourmet Snack Custom Gift Tote

This Meeting Gourmet Snack Gift Tote is a total head-turner, with a unique shape that customers will want to show off long after they finish the popcorn, shortbread, apple chips, cookies and pretzels packed inside. Don’t be surprised if the tote finds its way onto your customers’ desks or becomes their new meeting carry-all. And when they’re asked where they got that super sleek, super chic tote? You’ll no doubt get kudos for the creativity.

 

#4. It Shows You’re Thinking of Them

Everyone loves snacks, especially during the holidays. And, going a step further, everyone will love the raspberry honey mustard dip, pretzel twists, lemon cookies, apple chips, cookies, popcorn and all of the other amazing picnic faves packed into this Picnic Treats Gift Lunch Cooler.

But the best part about this keepsake gourmet gift? When they’re done sharing and snacking, this tote becomes your clients’ new go-to lunch box. Because it doubles as a lunch or picnic cooler bag, they can pop their favorite lunchtime eats into this bag all year long. Not only will this bag be a constant reminder of your partnership, but your clients will know you’re always thinking of them – as will everyone who spots these bold branded totes in the break room fridge.

#5. It’s Such a Great Bag…

Our Gourmet Treats Custom Gift ToteEveryone loves – and needs – a great carry-all tote. Why not be the business that supplies it? That’s the power of this Gourmet Treats Gift Tote. As with our other holiday food packs, this one is filled to the brim with cookies, fruit and nut mix, caramel popcorn, peanut crunch and caramels.

And when it’s empty? It’s a classic and totally on-trend tote, perfect for carrying anything from gym clothes for a post-work workout, meeting must-haves, travel essentials or, really, anything. It’s a great bag, period. And it’s a great bag you’ll be tied to every day when your customer grabs it and goes.

Looking for the perfect gourmet keepsake? Get in touch to learn more and view our complete collection.


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How to Give Corporate Gifts Your Employees and Clients Will Love


With the holiday season fast approaching, now is the perfect time for businesses to purchase corporate gifts for employees, bosses and clients. However, gift giving at the office can be challenging due to important constraints regarding budget, different personal preferences and originality. ePromos has created a list of tips with help from both givers and receivers alike to ensure your gifts will be appreciated and remembered.

1. Make it Personal

The secret to any successful gift is sincerity and thoughtfulness, which is no less true in the workplace. When giving gifts to employees, Lisa Chu, the Owner of Black n Bianco takes personalization one step further.

“My employees play a major role to the success of my business and I always enjoy giving them a gift during the holidays to show appreciation for their hard work and contribution. Every holiday season I would give my employees a personalized gift. The gift would always include a handwritten letter acknowledging their accomplishments they achieved throughout the year, highlighting and expressing appreciation for their contribution to my business.”

She also adds that a higher price tag doesn’t necessarily make a better gift. “You can give the most expensive gift to your employees, but it will make little to no difference if they feel it’s not genuine.”

Personalized gifts are great for clients as well. Sean Allan, the Digital Marketing Manager for SiamMandalay, says that his clients love receiving personalized wine bottle carry cases (with a nice bottle of wine included, of course).

 

2. Give Something Useful

Prevent your gift from being forgotten in an office drawer by making sure it is something that will be used every day. David Riescher, CEO of LegalAdvice.com prefers giving functional gifts.

“Our organization has given promotional mugs, key chains and pens to our customers and employees. They all were well received by our employees, especially our sales team that utilizes the gifts to open new accounts. Our sales team appreciates the extra edge they have when trying to open a new account and can offer promotional items to potential new customers who appreciate a practical gift that can be used daily.”

For more handy product options that can be custom printed, check out the list of our Top 100 Best Selling promotional items.

 

3. Know What Not to Give

It’s bad enough receiving ugly sweaters from distant relatives for the holidays. Justin Lavelle, Chief Communications Director for PeopleLooker, thinks that there’s no need to complicate corporate gift giving further by taking a guess on personal preferences.

“Avoid giving clothes. Ties, hats, scarves, and gloves make for simple yet appropriate gifts for colleagues and bosses you have a stronger relationship with, but you should avoid buying them sized clothing like shirts, pants, and shoes. Not only are the chances high for buying something outside their typical styles, but also you may (more likely than not) buy something that does not fit. Plus, there’s the possibility you may offend someone by buying a size that is too small or too large. Talk about awkward.”

 

4. The Gift of Food

Our Gourmet Favorites Gift BasketGiving gourmet snacks during the holidays are a classic option that is hard to get wrong. Nate Masterson, the CEO of Maple Holistics, remembers his favorite gift from being an employee.

“The best gift I ever received from my boss was an elaborate fruit basket. It was simple, sweet (literally), and beautiful. It was truly the perfect, respectable way for them to tell me I’m doing a good job and they appreciate my work.”

For a truly unique treat that clients and employees will love, try Tipsy Scoop, which brilliantly combines two of everyone’s favorites: ice cream and cocktails.

 

5. Check the Data

Instead of taking a wild guess on what to give and how much to spend this year, take a look at some helpful data from Captivate’s Office Pulse, compiled from a survey of 6,000 professionals. Some of our favorite points include:

  • Most workers don’t plan to buy a gift for their co-workers, and even if they do, they won’t be spending much. Just 33% will get their co-workers a gift, with most purchases under $25 (46%).
  • Only 30% of respondents plan to buy a gift for their boss, and most plan to spend between $25-50 (48%). Just 3% will spend more than $100.

 

6. Shop Local

Recently, supporting local business has become increasingly popular. Debra Carpenter, Marketing Manager at Nathan Oulman Realty, proves that people appreciate a gift that gives back to the community.

“We’ve given a ton of gifts to clients and colleagues – trust me on this, there is no better, more thoughtful gift than a locally sourced gift basket. There are small businesses all over your town that make products perfect for gift-giving, from the basket itself to edible treats, mugs, gift certificates, wines, local beers, and handmade items like pottery, utensils, textile goods and more. They always go over amazingly. People love receiving these baskets, and you can set your budget as low or high as is comfortable.”

 

7. The Versatile Gift Card

When you need to choose gifts that will please everyone in everyone in a large organization, gift cards become are a simple but obvious choice. Harris Brown, the Founder of HFB Advertising, adds a twist to giving gift cards with a thoughtful touch.

“I usually give mugs and gift cards that go in the mug itself. These are well received by everyone because they can use both gifts. Everyone likes a good cup of hot chocolate during this time of year.”

Gift cards are the ultimate adaptable gift and remove the potential for a dreaded post-holiday return and exchange experience. The Office Pulse survey also reveals that gift cards are still a popular pick, with 56% of professionals saying that it was their favorite holiday gift to receive.

 

8. The Gift of Convenience

Our Travel Stick Promotional Lint BrushAnything that eases the stress and pressure of the modern business world can be a great gift. Jessica Higgins, the Chief Marketing Office at Digits.io, says it’s important to consider the needs of women in the workplace.

“Any gift that helps me on the go. Mobile hairdryers, brushes, and any product that is travel sized. Working women appreciate any gift we can throw in our purse. Time is our most valuable resource!”

 

9. Give the Gift of Giving Back

Show clients and employees that your business cares by supporting important causes in your community or abroad. Packed with Purpose is a b2b gifting company whose mission is to transform the practice of business gifts by combining it with corporate social responsibility.

They offer curated gift boxes with products from organizations that help support employees with barriers to the traditional workforce, including granola made by victims of abuse or candles that help support young mothers.

 

10. Think Outside the Box (or Cup)

Don’t be afraid to try some of the latest and greatest technology as an interesting gift, especially when it’s specifically designed for the workplace. One of our favorites is the Coffee Cookie, a portable and rechargeable device that keeps to-go coffee nice and hot for double the normal length of time. It’s perfect for your typical Starbucks-loving employee, or busy clients that are always on the road.

 

Hopefully our corporate gift giving ideas help make the holiday season less of a trial-and-error experience. The most important part of picking gifts for clients, bosses or employees is that they feel truly appreciated during the holidays. The more personal and useful your gift is, the greater chance recipients will remember it (and your business) many years later.


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6 Holiday Gifts That Make a Sweet-and-Savory Statement


Nothing says “tis the season” quite like a festive bite (or two…). From sweet treats to savory snacks to DIY cookies perfect for your clients, customers and their families, these holiday favorites ring in the season in a big way – and, this year, we’re counting down the days until we can whip up a batch, crack open a tin and sink our teeth in. This holiday season, we’re starting with a few classic faves, adding in some new must-eats and sprinkling in some super festive snacks and sips we can’t get enough of. As you’re making your list and checking it twice, start here.

Brand these fun, festive holiday food gifts and make a serious seasonal statement.

#1. S’mores Kits

Think s’mores are only for camping trips? Think again. These Gable Box Kits are perfect for holiday gifting. Want to go big? These larger kits come complete with everything you need to make three full-size s’mores.

#2. Hot Cocoa Kits

Everyone loves a stainless-steel tumbler – but, as the holidays roll in, everyone especially loves a tumbler topped off with some festive hot cocoa. This Ghirardelli® Cocoa Kit is the best of both worlds, with a custom tumbler that keeps cocoa, coffee or tea hot, and their famous double chocolate cocoa.

Another perfect pick? This LEEMAN® NYC Tuscany set includes cocoa, two cups and a sleek faux leather-bound journal perfect for making those naughty and nice lists.

#3. Hot Chocolate on a Spoon

Want to go cup-less? Fun and festive, Hot Chocolate on a Spoon is it. Each spoon features a delicious Belgian chocolate square topped with mini marshmallows, all packaged for holiday gifting. Simply stir into a cup of hot water or milk for an instant cup of hot cocoa and marshmallows.

An alternative to the spoon? These all-in-one cups – simply add hot water, stir and sip.

#4. Chocolate Chip Cookie Mix

Speaking of mixing it up, this branded Chocolate Chip Cookie Mix is the perfect gift for the baker or non-baker on your list. Not only does this mix deliver the perfect “a little bit chewy/a little bit crispy” cookies every time, but it only require two ingredients (butter and an egg – easy!) to complete.

#5. Chocolate-Covered Pretzel Kit

Another DIY fave is this new classic – make-your-own chocolate-covered pretzel rods. As easy to perfect as the cookies, these pretzels are destined to become a seasonal must-have around your office. Simply melt the chocolate, dip a pretzel and top with a favorite candy – or candies. It’s all included –  everything your clients and customers need to make a sweet and salty holiday treat.

#6. Towers, Tins, Totes and Crates

Want to really wow recipients? These towers, tins, totes and crates are the perfect place to start.

Two gallon popcorn tins contain three seasonal favorites – butter, cheddar and caramel. Sink into these gourmet kernels and you’ll never go back to regular popcorn – trust us.

Want popcorn – and then some? We don’t blame you. And that’s why this Gourmet Treats Custom Gift Tote is a holiday classic and a popular choice in the “off-season.” Not only is this tote packed with everyone’s favorites – lemon cookies, berry and fruit nut mix, peanut crunch, butter toffee caramels and, yes, that amazing caramel popcorn, but the branded tote is the perfect carry-all once the snacks run out.

If you’re all about the cookies, this jam-packed crate of crisps and cookies is the way to go. With classic seasonal flavors including chocolate, lemon meringue, snickerdoodle, mixed berry, cranberry shortbread and, of course, chocolate chip, this oversized cookie delivery will keep your clients and customers snacking all season – and thinking of you with every bite.

And if it’s all about making the ultimate snacking statement, this is it: the Gourmet Snacks Gift Box Tower – yes, tower. This four-tier tower is overflowing with tons of treats perfect for every palate – think lemon cookies, honey mustard pretzel nuggets, peanut brittle crunch, shortbread, chocolate-covered almonds, wafer cookies and more. Tie it all up with a custom ribbon and your tower is good to go – and sure to be the favorite gift this season.

We’ve rounded up even more amazing holiday food gifts here. Have questions? Get in touch to discuss your holiday gift order now!

 


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4 Reasons to Keep on Gifting (and PLENTY of Things to Gift…)


4 Reasons to Keep Gifting. And PLENTY of Items to GiftWe get it – your holiday gifting is locked and loaded. Maybe you give the same thing every year – who doesn’t love a full-bodied Chianti around the holidays? Or, maybe you mix it up and opt for the season’s most on-trend must-have. Regardless, you know your gifts are welcome and warranted. You are, after all, thanking your clients, partners and/or employees for helping your business knock it out of the park this year.

That said, the holidays aren’t the only optimal time to reach out and say “thanks!” Now, more than ever, decision-makers are inundated with holiday gifts from early December straight through to the New Year. While that doesn’t mean you’re off the hook for a holiday gift, it does mean non-seasonal mailings will likely work a lot harder. Why?

#1. Because you don’t “have to”

Not only will a gift outside of this present-heavy season cut through the clutter of junk mail and promotional emails, but your clients will appreciate the thought even more – when it’s not the holiday season, these “thinking of you” nods feel less forced and, hands down, will likely resonate more.

“It’s natural to think of sending a gift around the holidays,” says Giftology author John Ruhlin in a recent Forbes interview. “But, you may want to reconsider…the holiday season is ironically the least effective time to give a gift…if you take the time to appreciate your clients when they least expect it, you’ll stand out.

#2. Because they’re going to get in touch…

Having a tough time getting a call or email back? Send a gift. Unless it’s truly a throw-away – which, let’s face it, you wouldn’t waste your money on – that client or prospect is almost always going to respond and thank you for the thought. It’s good business and, besides that, it’s common courtesy. So, do yourself a favor and stop the endless email/voice mail barrage and pop something in the mail.

Our Heritage BackpackOne final pro tip: while any gift should warrant a call or email acknowledgement, this is often a good example of “go big or go home”. Sending something larger really can’t be missed, even if it gets shuffled in with the day’s mail and call-back notes.

This Heritage Supply Laptop Backpack is a perfect example. It’s sizable, versatile and completely usable – who doesn’t hate hauling their laptop back and forth every day? And besides that, backpacks are having a serious moment. With so many adults dealing with back issues, many are turning to backpacks to help distribute the weight of their daily haul. In other words, double points for thoughtfulness.

#3. Because continuity builds relationships

Showing appreciation and fostering a feeling of familiarity and mutual respect is essential to building any business relationship, clients included. By establishing a more regular “thank you/thinking of you” cadence, you’re fostering good will year-round and not just during the holidays or when they sign on the line. Again, it feels more genuine and more personal, which helps ensure your clients feel valued and appreciated.

Our Marble Click Action PenThe trick, then, is to come up with corporate gifts that 1) are universally in-demand/useful 2) don’t break the bank but still have some serious oomph to them and 3) are in-sync with the clients’ wants and needs or, minimally, with some moment in time.

For example, send this Marble Click-Action Pen around New Year’s, letting them know that, as they’re writing their resolutions list they should add “coffee with you” to their to-dos. Or, as summer approaches, pop these Faux Leather Power Banks in the mail as a vacation essential – there’s never a charger poolside when you need one. When temperatures start dropping, brand and send an Elevate Two-Tone Knit Half Zip, or this Thermos® Stainless King Travel Mug, perfect for something hot.

#4. Because it’s about THEM, not you

Let’s face it – the branded fleece picnic blanket you sent last year was useful but, really, it was equally about getting your name and logo front-and-center with your latest and greatest client. Layering in an additional gift or, even, a continuity gifting program gives you an opportunity to focus on that essential partner and what makes them tick.

Our Moleskin Gift SetA perfect go-to? This Moleskin Hardcover Journal Set. Moleskin journals are a classic that – bonus – are super on-trend right now. Whether your client is a serial journal-er, closet poet or, simply likes to jot notes down in something that feels a bit more elevated, this is the perfect gift. Bonus points for leaving a little personalized note on page one…

The goal? Come up with some ongoing gifting program that goes beyond just Christmas and Hanukkah. Done right, this is the ultimate relationship-builder and booster, which can position you and your brand for success now and in the future – not just during the holidays. Think about your customers, what makes them tick and when you aren’t hearing from them as much as you should. Then, use that intel as your jumping off point to create a powerhouse corporate gifting program for your business.

Call us, the Promo-Know How People, to get started incorporating Corporate Gifts into your marketing budget, today!