Promotion, Marketing & Advertising

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October’s Best Promotional Product


October Top Promotional Product of the Month

Put your logo in lights, literally. What more could you ask for? Introducing a 3-in-1 custom light-up pen where must-have technology meets a fantastic design. This unique pen is a bright new way to showcase your logo. As a giveaway, the pen is a promo classic! The Promotional Illuminated Curvaceous Stylus Pen is quickly becoming one of the most popular new pens on the market because of its multipurpose design. This slim, sleek tool functions as a writing instrument and tech accessory stylus as well as an illuminating billboard for your logo.

Top New Promotional Product: Illuminated Stylus Pen

These innovative pens feature an interior light that will have your brand shining bright. When customers push the capacitive stylus button, this light-up pen will brightly display your logo. One click and your laser-engraved logo imprint is lit up! By the way, capacitive is just a big word that means this stylus uses the same electrical properties as the human touch to detect the user’s touch, allowing much finer scrolling precision.

A stylus also reduces fingerprints on touch-screens, so it’s perfect for use on cellphones or tablets. These innovative pens work with cellphones including iPhones® and Androids™ as well as tablets such as the iPad®. This pen comes with a protective cap for the stylus, not only to safeguard the stylus, but also to prevent accidental light activation. A simple push of the soft stylus tip turns off the light. The light runs on one small lithium ion, non-replaceable battery. Please note that your logo will stand out on the pen whether it is illuminated or not.

To activate this novelty pen, simply push the side-action button. This precision ballpoint writing tool writes in SureWrite™ black ink. The click-action, medium-point tip is activated by a push button, retracting into the pen when not in use. Prospects and employees can take advantage of its ergonomic shape by grabbing the rubberized, textured grip for hours of writing comfort. And, if you want even more functionality, we have included a metal clip to keep the pen handy throughout the entire day. This pen can be securely fastened to a pocket, on a notebook or to a book cover or stack of papers.

This pen is made of plastic and has a shimmering metallic finish in five classic colors: metallic cobalt blue, metallic dark red, metallic black, chrome and silver. There is sure to be one that matches your brand. Its bright chrome accents give this pen an exclusive look. The total imprint area for your logo is 1.5”x0.25” on the 5.875″ barrel. And you have the option of imprinting on the front as well as the back!

Illuminate Your Brand with a Light-Up Stylus Pen with Logo

This is the perfect stylus pen combo for your tech-savvy clients. Or, you can hand out these budget-friendly giveaways at a tradeshow, convention, conference or college fair. These multi-functional promotional pens will certainly make a long-lasting impression on everyone!

Light up promotional items are a hot trend — whether you’re looking for a unique trade show giveaway or for a pen at reception when clients are checking into your office. Call a Brand Consultant today and get this flashy promotional tool at the low price of $1.49 per pen. Best yet, ePromos also offers Free Shipping on this 3-in-1!


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Top 10 Holiday Business Gifts for Clients & Employees in 2017


Ready. Set. Give.

We’re here to take the guesswork out of holiday shopping for your potential and current customers. Each year we compile a list of our 10 best holiday products to help you with today’s “now trending” promotions.

Why Should I Invest in Promotional Holiday Business Gifts?

Handing out holiday business gifts helps promote loyalty and sends good cheer for the holiday season. Promotional products are often cheaper than other forms of advertising such as commercials and billboards. In fact, the average cost per impression of an ad specialty is seven-tenths of one cent (beat that expensive TV ad)! Promos have proven time and time again they are loved, used and even reused.

Gifting during the holiday season helps your company or organization rack up potential customers while leaving your current clients with the “warm and fuzzies.” It’s also a great way to demonstrate employee appreciation. Basically, it can make your brand look like a rock star.

How Does ePromos Pick the Best Office Holiday Gifts for 2017?

We’re so glad you asked! Our collection of top corporate gifts for the holidays is brought to you by our very own merchandising team in their infinite wisdom and experience. Based on current trends, historical data and insight of the industry’s leading suppliers, we’ve sifted through thousands of products to deliver the top 10 for 2017.

And here they are:

1. Copper Insulated Water Bottle
Reusable water bottles are perfect for the eco-conscious consumer. This tumbler is insulated with copper and lined with stainless steel to keep cold drinks cold for up to 24 hours and hot drinks hot for up to six hours. Its trendy, sleek and durable design features double-wall vacuum insulation to prevent condensation while the screw-on lid helps prevent spills.

2. Soft-Touch Power Bank
Smartphones and tablets are amazing pieces of technology we just love. Their biggest flaw is the battery never seems to last long enough for our needs. Power banks such as these are the solution to this problem – a must-have for anyone on the go! Customers can keep track of the lithium battery’s life with a built-in capacity light. Its sleek design makes it easy to carry for the convenience of anytime charging out and about. Available in three metallic colors, this vibrant power bank is sure to get noticed. Plus, the gray, soft-touch strip on the end complements the large plastic imprint area calling attention to your logo. Charging cable included.

3. 3 Cubes of Gourmet Pretzels
Food gifts are always a big hit around the holidays. This beautiful presentation allows you complete customization – everything from the design of the sleeve on the box to the individual cubes and labels! And, with three different flavors of chocolate-covered pretzels as well as more “fill and cube” options available, your brand will be truly memorable this holiday season.

4. Tuscany™ Heathered Knit Beanie
Nothing keeps you cozy in the dead of winter like a beanie hat. Made of 100% acrylic knit, this beanie will impress not only with its warmth but also with your logo debossed on a classy, genuine leather patch. Its trendy, retail-inspired design will have your customers begging for more. One size fits most.

5. Carabiner Fidget Spinner
Fidget spinners are trending right now, which means everyone (of all ages) is sure to love this 2-in-1 gift! This “executive” fidget spinner is both a zinc alloy carabiner and a stress-relieving toy. The center disc is securely welded to provide optimal durability for two-minute spins.

6. Tremblant® Knit Jacket
Jackets are another winter favorite. The classic style of this knit jacket will please any of your customers with its comfort and warmth. This retail-inspired coat offers all of the great features they love at a fraction of the cost. Features include trendy thumb exits, an earbud port and a chest pocket – all in one affordable jacket.

7. Laptop Backpack
Timbuk2 does it again with this unique and stylish bag. Made of sturdy 400D polyester, it features a large main compartment, pockets galore, an internal organizer and an in-pocket key keeper. With a ventilated back panel and removable strap, it’s the ideal giveaway for both students and professionals.

8. Leather Journal
In this technology-driven age, hand-written notes are making a come-back, believe it or not. This hand-sewn, full-grain leather journal with 96 natural-lined pages comes in an individually packaged bag for a sophisticated look. Choose from 11 different waxed linen colors for the front cover “X.”

9. PopSocket Phone Grip & Stand
One of the hottest phone accessories will display your logo and allow people to talk hands-free because PopSockets give a grip to your phone. With so many uses it’s sure to gain your brand some recognition and thanks. Customers can use it as a media or video chat stand, texting, tablet or photo grip, and cord wrap – an all-in-one workhorse of a gadget.

10. Drawstring Bag Gift Set
This ePromos exclusive includes an infuser water bottle and lined notebook with pen all conveniently packaged in a heathered drawstring bag. The bag features a zippered pocket to keep valuables secure. The entire kit is available in a variety of colors to match your brand’s style. In addition, you can imprint each item in the gift set – all for just one low setup fee.

Now that ePromos has narrowed your search for the best office Christmas, Hanukah and holiday gifts for 2017, start your holiday-shopping engines, and let the giving begin!


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Glass Etched Wine Bottles – a Personalized Gift & Sophisticated Business...


Have you been looking for something to show customers or partners how much you appreciate their loyalty? Set yourself apart from the competition with etched wine bottles! Anyone can give out a pen or a stress ball, but those trinkets aren’t fit for repeat clients or generous donors. A nice bottle of wine is a sincere gesture that they can enjoy during a special occasion, while the bottle becomes a keepsake.

Our Process

We want to give you the finest quality decorated wine bottles that will be cherished by recipients. Our process is done by hand to provide a deep etching with luxurious texture for a one-of-a-kind design on every bottle. Add one color to create a branded message that catches the eye, or choose a full-color, vibrant design for a beautiful decor piece.

Select from LaTerre Cabernet, LaTerra Chardonnay, Monterey Cristal Champagne, and sparkling cider. For spirit or wine enthusiasts wanting a different selection, we invite you to work with one of our brand consultants to create a custom order.

Etched Promotional Wine Bottle - LaTerre Chardonnay - 750ml Etched Custom Champagne Bottle - Monterey Cristal Etched Custom Wine Bottle - LaTerre Cabernet - 750ml

Glass Etching On Bar Accessories

Our options don’t stop at wine and liquor bottles. We also have etchable bar accessories and packaging to choose from. Pairing a wine bottle with accessories that display a matching design is the perfect touch to make your business stand out from the pack. One of our brand consultants can help with putting kits together with various items, including some not listed on our site. Start brainstorming ideas with our list of example products below!

Glass Bar Accessories

  • Wine Glasses
  • Stemless Drinkware
  • Stemmed Drinkware
  • Flutes
  • Brandy Tasters
  • Martini Glasses
  • Rocks Glasses
  • Beer Mugs
  • Pilsner Glassware
  • Decanters
  • Wine Carafes
  • Leather Presentation Boxes
  • Wooden Presentation Boxes
  • Glass Front, Wooden Presentation Boxes
  • Glass Wine Holders
  • Glass Wine Stoppers

Customized Wine Bottles as Party Favors

Etched wine bottles go beyond customer appreciation, including gifts for large celebrations. Attendees of weddings, anniversary parties, and corporate holiday parties will appreciate a remembrance bottle of wine to take home with them. You can engrave the date along with a special message that fits the special occasion. Take a look below at some example phrases:

Special Occasion Wine Etching

  • A Special Thank you
  • Thank You for Your Service
  • Happy Birthday
  • Aging Finer Than Wine
  • Season’s Greetings
  • Happy Hanukkah
  • Merry Christmas
  • Happy Holidays from the Private Wine Cellar of (Insert your name)

Increase Business with Etched Wine Bottles

Nothing says “congratulations” quite like a bottle of wine. Many businesses help their clients with major life changes, such as buying a home. Wouldn’t it be a wonderful gesture to show up with an etched bottle of sparkling wine, saying “Best Wishes on Your New Home,” with your logo and business information etched at the closing? They would admire that bottle for years, while their guests would see it proudly displayed every time they come over.

You can also achieve new deals and strike fruitful business relationships by using etched wine bottles as an out of the ordinary sales tactic. Often, if you want to do business with someone the only way to get to them is through their assistant. Sometimes those thoughtful touches are what help you get a foot in the door to land a big contract.

We hope these ideas make doing business and hosting events extra special. To start your etching, design a custom order, or build a unique gift set, give one of our brand consultants a call today at 844-768-0319!

Please Note: Kentucky, Tennessee, Pennsylvania, Maryland, Utah prohibit shipment of alcohol by law. Non-alcoholic wines are available, please contact your Brand Consultant for details.

Our products’ prices include a one color/design imprint in any location. There is a setup charge per color/design. For each additional imprint or color added, an additional per-item charge will be added. The information below breaks out the pricing and available locations.


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4 Things To Learn From Petco’s Brilliant Promotion


holiday promotion tips

Petco has us officially excited for the holidays. We love it’s latest promotion – and not just because we’re pet people at ePromos. Petco’s Paw Prints event is an excellent way to draw customers into stores, give them a fun experience with their pets, and send them home with a tangible keepsake.

Here’s what Petco, the pet-specialty retailer with more than 1,300 locations, is doing: It’s creating some festive fun by offering shoppers the chance to make free paw print art in its stores.

People bring in their pets, paws get pressed into clay, fun gets had, and boom – Petco just created an epic brand experience. It’s suddenly way more enticing to stop into Petco than some other pet supply store.

Pet owners leave with a great promotional product – a logo tin containing their dog’s paw print smooshed into clay – and happy feelings about Petco. People love free stuff, and they naturally feel more positively about companies that give them this free stuff.

Let’s examine what makes this promotion so great. Here’s a look at the e-mail that Petco sent to customers.

Petco promotional event

It’s timely.

The holidays are on everybody’s mind, and Petco knows it. There are snowflakes on the promotional tin, snowflakes in the e-mail blast, and an overall festive feel to the whole promotion. Petco isn’t just handing out promotional products – it’s creating a holiday event at which people get to make cherished keepsakes.

What your business can do: Play into the holiday theme with something relevant to your brand. For example, bakeries might host a cookie-decorating party and give custom cookie cutters with its holiday treats. Think about something exciting that would draw your customers in. Don’t just hand out logo products – create an experience.

It’s tailored perfectly to the audience.

Petco markets to pet owners. So naturally, a paw print keepsake is something appealing to its target audience. Petco thought about who would be receiving its promotional products, and it gave items that recipients would actually want.

What your business can do: Always think about who will be on the receiving end of your promotional giveaways. What would they like to receive? And what makes sense for your brand to give away? These are two key questions to ask any time you’re planning a promotion.

It’s fun!

Petco isn’t afraid to get any hands (or paws) dirty with this promo. This isn’t some tired, ho-hum giveaway – it has all the makings of a lively, memorable in-store event. Petco is aiming to deliver an unforgettable experience for pet owners just in time for the holidays.

What your business can do: Kick up the fun factor of your promotion by getting your audience involved. Let your customers get hands-on in some way. Lowe’s does a great job of this with its Build and Grow workshops. If you want people to participate, make it fun.

It’s smart.

Petco is offering customers a coupon – $10 off $50 – when they participate in the Paw Prints event. Shoppers appreciate the savings, and Petco has just given them an incentive to spend $50. They’re already in the store for the event, and the coupon makes it enticing to browse for pet holiday gifts.

What your business can do: Round out your promotion with an appealing special offer. It doesn’t have to be a dollar-off discount, either. Coffee shops, for example, could give out coupons for free peppermint hot chocolate during the holidays. Always consider what would motivate your customers to come back.

Petco gets a lot of things right with its Paw Prints event. It’s an engaging, on-brand promotion just in time for the holidays. Your business can get in on the holiday fun, too. Just think about your audience and their interests, mix in a little fun, and you have the foundation of a smart holiday promotion.

Is your business planning a promotion or event for the holidays? Tell us about it!

Photo credit: Flickr 


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5 Simple Ways To Make The Most Of Small Business Saturday


tips for small business saturday

It’s coming … Small Business Saturday. That one glorious day of the year where small businesses around the country have their day in the spotlight.

Small Business Saturday is always sandwiched in between the two other biggest shopping days of the year: Black Friday and Cyber Monday.

The holiday, which falls on November 29 this year, was founded in 2010 by American Express as a day to celebrate local businesses and all they do to make their neighborhoods so great.

Last year, shoppers spent $5.7 billion with independent merchants on Small Business Saturday, according to research from American Express and the National Federation of Independent Business.

It’s not just small businesses that have embraced the day.

Forty-one governors issued proclamations supporting the campaign, and more than 3.3 million Facebook users have liked the Small Business Saturday page.

Check out these educational tidbits about shopping small:

  • 80% of every dollar spent at an independent retailer goes back to the local community
  • Money spent at a local business generates 3.5 times more wealth for the local economy
  • $1 spent at a local retailer is usually spent six to 15 times before it leaves the community

Retail sales in November and December could hit nearly $617 billion this year, according to projections from the National Retail Federation. This would be a 4.1% increase over 2013, which only saw a 3.1% increase over the same season in 2012.

Thousands of small businesses around the country are hoping to boost these numbers, and Small Business Saturday is their chance to ramp things up for the holiday season.

If you’re a small-business owner, here are some simple, smart ways to get all you can out of Small Business Saturday:

1. Educate your customers.

The shop-small movement has really picked up steam since 2010 – almost half (44%) of consumers were aware of the holiday last year – but there are things you can do on a local level to get your customers excited.

Share interesting factoids and research about the impact of small business in your social media channels and on your website and blog. The Small Business Saturday website is chockfull of information. You could also send an e-mail blast to your database of customers, letting them know about the holiday and inviting them to your store.

2. Don’t compete on cost.

You likely can’t afford to drop your prices as low as the big-box retailers in your neck of the woods, so don’t. Instead, compete on something other than price – think atmosphere or experience.

If you own a pizza joint, you could host a dough-flipping contest. Coffee shops could have sipping stations with different flavors of coffee or hot cocoa. Bookstores could aim to draw in families by holding a story time with costumed characters.

You don’t have to offer deep discounts to win over new customers – you just have to do something memorable and unique.

3. Pick a partner.

Small Business Saturday is an excellent time to co-market because you’re already part of a group of like-minded businesses.

How do you choose a co-marketing partner? Look for a business that naturally overlaps with yours.

If you own a flower shop, for example, it makes sense to partner with a local wedding business. You could collaborate on everything from social media to promotional products. You get your brand in front of new audiences and save money at the same time. Check out this article for a great example of a co-branding partnership.

4. Make it a celebration.

Small Business Saturday is a big deal. It’s a nationally recognized day with a whole country of supporters rallying around it. Dive into the day and make it fun for shoppers. Create an in-store countdown calendar leading up to November 29. When the celebrated day arrives, kick it off with some exciting incentives. Make people want to shop at your business.

Think about decorating your store with balloons, signage, and banners. Hand out products imprinted with your logo. Get on social media and use the official hashtag, #smallbizsat, to share special offers. The idea is to let the community know you’re proud to participate in Small Business Saturday.

5. Express your gratitude.

When customers take the time to choose your business over a mega retailer, show them how much you appreciate them. It doesn’t take much to say thanks. You could post a message on Facebook thanking shoppers for their patronage. Or you could hand out small promotional products – think seeded paper bookmarks for bookstores or individually wrapped cookies for bistros – as a token of appreciation.

Personal, thoughtful gestures like these will help set your business apart from mass retailers. Customers will remember that you took a moment to show appreciation, and they’ll return the favor by vising your business again.

Small businesses: This is your day. Make the most of it. It can be a challenge attracting customers to your shop – especially in the wake of Black Friday. But by approaching the day with a plan and plenty of enthusiasm, Small Business Saturday can be an amazing kickoff to your best holiday season yet.

What is your business doing for Small Business Saturday? Share with us in the comments!

 


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How To Use Promotional Products To Effectively Grow Your Business


grow your business with promotional products

Congratulations! You made your dream come true – you finally opened your own business reflective of what you are truly passionate about. That takes guts! No more working for “the man,” you are the (wo)man!

This means that it is your sole responsibility to invest the time in making sure your business becomes all that you imagine it to be. Take your business to the next level of achievement with the perfect promotional products.

Promotional products should be specifically personalized for your business. Do not choose to hand out custom candies if you are a dentist office. Those two things do not correlate, which means that customers or potential clients will be confused on your real business focus.

When ordering products, you must think of yourself in your customers’ shoes. Would you understand why exactly you are choosing that product to represent your business? It seems simple enough but, picking the perfect product can be difficult. But hey, we’re here to help you. Our Brand Consultants are ready whenever you are to make sure the products you are purchasing will have a positive effect on your business.

Another key aspect to keep in mind while searching for the perfect product is to make sure the product you choose will set you apart from competitors. Do not get me wrong, a pen is a great promotional product because it’s passed from person to person, purse to purse, etc.

But, is anyone you know going to run up to their friends at lunch and say: “Guess what! That local gym over there just gave me this awesome pen!!”

No. They’re not. They are going to say: “Guess what! That local gym over there just gave me these awesome zipper style custom ear buds! I cannot wait to use them next time I work out there.”

Maybe you do not own a gym but, you get the point. You need a product that will wow the receiver, get them talking about your business, and give them something they will genuinely enjoy.

At ePromos, we are passionate about our work – so much that it does not even feel like work a majority of the time. We pride ourselves in working with, not for, companies that feel the same way as we do and establish more successful businesses. When you pick the perfect promotional product you will know it! It will be relevant to your business proposition, it will be something that sets you apart from your competitors, and it will be something people get excited to use.

All of us at ePromos know that when you are passionate about your work, it doesn’t even feel like work.