Promotion, Marketing & Advertising

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Heavy Mail


Here is an interesting direct mail promotion concept: send someone information encased in a slab of concrete with a promotional hammer. It’s pretty much guaranteed to make a statement, but is it cool or really annoying? Surely it is incredibly wasteful from an environmental standpoint, but if it is more effective than 1,000 regular mailers does it even out?

concrete envelope


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Sponge-vertising


Here’s a clever promotion for a cleaning products company, and a worthy addition to our -vertising library. It may seems surprising, but promotional sponges are not particularly uncommon, especially compressed sponges, which are easy to imprint, inexpensive, and quite mail-able.

More-vertising:

concrete-vertisingbackvertisingpandemicvertisingzambonivertisingsnowvertisingfoamvertisingnanovertisingreforestvertisingfishvertisingcasketvertisingwipervertisinghandvertisingwristvertisingsumovertisingspiderwebvertisingheadvertisingsheepvertisingeggvertisingbugvertisingthumbvertisingnutvertisingchildvertisingconveyorvertisingjumbojetvertisingmohawkvertisingmoonvertising

sponge vertising


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Potato Tunnel


Lays promotes the idea that their potatoes are “grown closer than you may think.” While this is a totally cute, eye-catching installation, I will need a little more convincin’ before I believe that Lays are somehow local. I’m not sure why they would even bother going after the relatively tiny people-who-care-where-their-food-comes-from market. I do find it reassuring that they apparently use at least some potatoes in their potato chips.

lays greenwashing


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Amped-up Storefront


The best storefront ever, this one goes to eleven. I mean, if you’ve got to have a building anyway, why not make it a giant version of your product?(via Damn, I Wish I’d Thought of That!)

fender-guitar store


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Mysterious Free Stuff


Self-service direct response firm VerticalResponse is using promotional products to get some new customers. The twist? Instead of offering something specific, their marketing emails and web site are promoting a mystery bag of schwag as the prize for the customers who send the 10 largest email campaigns this month. People love free stuff, even if they don’t know what it is, I guess. mystery-bag-of schwag

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Bug Stop


Not all insect-related promotions are negative. In this case the Victoria Bug Zoo used bus stops to show people what it is like to see the world through compound eyes. I find this very cute even though differences between how human brains and insect brains process visual images mean what one sees through this bus stop has pretty much nothing to with what insects actually see. (And it doesn’t even make ultraviolet light visible!) bug-eye-bus stop