It’s been awhile since I’ve been able to showcase a retro promo on this blog. Luckily, our CEO happened to be rooting around his in-laws’ house this weekend and stumbled across this pack of promotional playing cards that look like they’re from the 80s!
The back of each card features a nice full-color imprint of a hip-looking couple pumping iron, as well as the contact info for Mademoiselle Fitness Centers.
I love retro promos because they show just how long promotional items can last. If you’re looking for a marketing strategy with an impressive shelf life, promotional products are the way to go. Useful items like this pack of playing cards can deliver longer-lasting (and more affordable) brand exposure than TV, print, or online media. I’m sure Mademoiselle would agree!