Seen on the Street

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Snapshot Of A Great Community Event: Armonk Outdoor Art Show


A community event is a great way to generate local, targeted awareness for a championed cause. It brings people together in a fun, relaxed environment, and it allows the organizer to accomplish two main objectives: raise awareness and raise money.

One example of a community event done right is the Armonk Outdoor Art Show benefitting the North Castle Public Library. The 52nd annual show held last month included 185 juried artists and attracted approximately 8,000 visitors from the tri-state area.

The show is continually ranked as one of the top fine art and design shows in the New York metro area – and for good reason. The event featured guided tours, kid-friendly activities, great music and food, and even personal shoppers to help visitors select the art that best suits their taste.

Co-Chair Stacy Wilder says the show is always striving to make improvements. “We listen carefully to our visitors and artists, and take their comments to heart,” she says. “It’s important to evolve and keep things interesting.”

More than 200 volunteers came together for the event, working closely with the town’s merchants and municipal workers. The show is sponsored by the Friends of the North Castle Public Library, with net proceeds going to the town’s two libraries.

“Everyone is working toward the same goal and benefitting from the libraries’ facility upgrades, performances and programs,” says Wilder. “Synergy is the key.”

Wilder ensured volunteers were visible and stood out from the crowd by giving them promotional hats. Considering the timing of the show, the hats were welcome promotional items.

“Since the weather is always questionable at the end of September and our show is outside, the hats help keep the sun off our faces or hide a bad hair day when it’s humid,” Wilder says.

Promotional products were plentiful at the Armonk Outdoor Art Show Road Race, a 5K run/walk that was held the weekend before the art show and drew 450 participants across three races.

Sponsors doled out a variety of custom logo merchandise to get their name out there – from water bottles and stress balls to rulers and awareness bracelets. 5K participants received promotional t-shirts printed with sponsors’ logos on the back.

The Armonk Outdoor Art Show and 5K run/walk are examples of impressive community events. They brought community members of all ages together for a weekend of art and activities, and they allowed sponsors to bond with current customers and meet new ones.

Do you have a community event on your radar? Check out these tips from event-planning pros.

The Armonk Outdoor Art Show Road Race brought together community members of all ages

 

Note the consistent branding here: black table cover, bags and t-shirt

 

Awareness bracelets were a popular giveaway at the Road Race

 

We love the attractive presentation of promo stress balls in a wire basket

 

Promotional water bottles are always great giveaways at a 5K

 

Sponsors got exposure on the marathon must-have: promotional t-shirts

 


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Knitty City Has Promo Products That Travel


A fundamental purpose of promo products is to get your logo seen – everywhere. One way to do this is to give your customers promotional items that are useful and relevant to their needs.

promotional tote bag

Knitty City, the Upper West Side yarn studio that offers classes, and knitting and crochet materials, is doing it exactly right with its promo items. It gives customers promotional tote bags, one of the most popular, most functional giveaways.

Everybody can use a great bag, and as a result, they get carried by customers. In fact, we spotted this bag all the way in Bedford, New York – almost 50 miles away from the shop itself. Because of the tote bags, Knitty City gets great brand exposure all over NYC and the surrounding areas.

Knitty City is smart to use promotional bags in its marketing – and not just because of the exposure. The bags serve a real purpose in the store. Shoppers are buying beautiful yarns, needle art books, interesting magazines and patterns, and the promo bags are a functional way to get their goods home.

Definitely not single-use bags, these reusable tote bags reflect the style and flair of the shop itself. They go where customers go, getting the Knitty City name seen all over New York.

Think like Knitty City to get your brand some major mileage. Promo products that travel are ones that are inherently useful to your customers.


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Promotional Lanyards Amp Up The Maroon 5 Concert Experience


ePromos’ CEO, Jason Robbins, recently attended the Maroon 5/Kelly Clarkson concert at Jones Beach in Wantagh, New York, and witnessed great marketing and the great use of promotional products in action.

The 2013 Honda Civic Tour, an annual concert tour sponsored by Honda Motor Company, is in its 12th year. It must be a good investment if the company continues to do it over and over again. Marketers who do things repeatedly must be getting good results – otherwise they wouldn’t be doing it. Honda is a perfect example.

As you know, at ePromos, nothing excites us more than the effective use of promotional items that can make a statement, but also do their job, stopping people in their tracks, wowing them and providing them with something tangible.

Whoever receives the promotional lanyards will be reminded of the tour and the experience they had. They’re going to associate the band with the brand, and be reminded every day that they used this lanyard.

The lanyard had a breakaway, which means no strangling risk and no issues (Honda’s lawyers no doubt like this).

Then, there are the programs. Everyone hates how expensive programs are when they attend concerts and shows. Honda brilliantly created a mini program that highlighted the band complete with interviews inside, and wrapped it up in a well-executed advertising vehicle.

Honda attached the programs to the lanyards, which can be reused after the event. Approximately 600,000 people are expected to see 33 concerts around the country. That’s huge brand exposure for Honda, Honda Financial Services and Maroon 5.

The promotion is centered around the fact that people don’t like spending $15 on a program, so why not provide them with a freebie? When attached to a lanyard, it’s great advertising for Civic all over the concert.

There was also a social media aspect. Before and between the different acts, concert-goers could text or tweet with the hashtag #hondacivictour. Honda did a great job burning its name into the minds of attendees, targeting its line of automotive products to those attending the concerts.

Adam Levine and James Valentine were spokespeople for Honda’s products, which was a great way to associate the Honda brand with Maroon 5. A sweepstakes to win a motorcycle and car designed with Maroon 5’s colors rounded out the promotion.

Check out some videos and photos here:

 

Freddy and Jason show off a promotional lanyard

ePromos’ Accounting Manager, Freddy Eira (left), snaps a quick photo with ePromos’ CEO, Jason Robbins.

 

guerilla marketing street team

Wearing a promotional tank top, a guerilla marketing street team member hands out Maroon 5 programs.

 

promotional lanyards

White text on black lanyards is crisp and readable.

 

custom lanyard

The custom lanyards promoted the Honda Civic along with Maroon 5, making them the perfect concert giveaways.

 

breakaway lanyard

Breakaway lanyards (a.k.a. safety lanyards) feature a unique clasp that releases when tugged on and reconnects with a quick snap.

 

promo lanyard

An up-close look at the tag on the lanyards promoting Honda Financial Services.

 

Maroon 5 program

A Maroon 5 program was a great marketing piece AND a cool giveaway for concert-goers.

 


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Kimpton Hotels Pleases With Purple Décor, Promo Products


hotel palomar

They say purple is the color of royalty, so it makes perfect sense that Kimpton Hotels, the largest chain of boutique hotels in the United States, is weaving purple design elements into its rooms and promo products. People don’t expect a typical hotel experience here – they expect something special.

We were impressed by the style and rich purple décor at Hotel Palomar Philadelphia, a Kimpton hotel, which ranks #3 out of 128 Philadelphia hotels based on expert ratings and awards, along with user reviews. The hotel also landed on the U.S. News list of the Best Hotels in Philadelphia.

We were especially delighted to find a bold purple pen resting atop a notepad on the desk. We’re always on the lookout for great promo products, and Hotel Palomar delivered.

promotional pen

The jewel-tone shade of the promotional pen immediately captured our attention. When paired with the chic hues of purple throughout the property, it’s an example of branding perfection.

Why? Because the color purple represents everything the hotel is to its guests. Purple is elegant, inviting, and associated with luxury, wealth and extravagance.

Hotel Palomar: You are simply perfect in purple. Also, we love your pens.

 

 

 

 

 

 


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Uber Brings Swag And Sweets To The Streets Of NYC


Last Friday, Uber served up some great swag with the ice cream it dished out to Manhattanites and Brooklynites. While we love a good rocket pop as much as the next guy, the promo products were our favorite part of this awesome promotional event.

Uber, a company that lets customers use a smartphone app to summon a taxi, car or high-end sedan to shuttle them around the city, put a sweet spin on the usual for one magical day. It let people beckon an ice cream truck full of frozen treats and perfect-for-summer promotional products: neon tank tops and sunglasses.

promotional products

The trucks appeared curbside for customers who ordered six ice creams for $30. On one of the hottest days of the year, it was indeed sweet relief. Ice cream and freebies on a Friday? Brilliant.

Those who were lucky enough to snag the cold treats (supply was limited) now have some cool Uber swag. You can’t miss the neon hues of the promo tank tops and custom sunglasses. Uber was smart to send a fleet of ice-cream-loving customers into the city wearing its branded apparel and accessories. It’s great marketing for the company, and who doesn’t love cool shades and an airy tank top in the summer? Sun’s out, guns out.

The on-demand ice cream trucks won’t be a permanent sight on the streets of NYC, but something else will: Uber’s sweet, sweet swag.

Promo know-how tip:

Think seasonal with your promotional giveaways. Uber hit the mark with its tank tops and sunglasses in the middle of summer – let our Brand Consultants help you find great season-specific promos for your marketing.


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Thank You, Google Person Finder


In a crisis such as yesterday’s Boston Marathon tragedy, people need information about their loved ones—and they need it fast. With Google Person Finder, they have access to this critical information.

Google built the tool after the 2010 Haiti earthquake. People can use it to search for someone or provide information. If no information is available, users can create a new record. They can also subscribe to status updates on a particular person, and if updated, they’ll receive an e-mail with new details.

Google Person Finder

Currently, Google’s Boston Marathon Person Finder is tracking 5,300 individuals. The tool has been used all over the world to reconnect people in post-disaster situations.

What a remarkable advancement since 9/11. We can’t imagine the horror of being there or desperately seeking the whereabouts of a runner or spectator.

Thank you, Google, for helping people track down their friends and loved ones after such a horrific event.

Boston, our hearts are with you.