Seen on the Street

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Promotional T-Shirts: The Ultimate Guerilla Marketing Tool


Guerilla marketing with promotional t-shirts is a powerful way to get people talking about your company. So what exactly is guerilla marketing? It’s a high-energy alternative to traditional forms of marketing, and it uses unconventional strategies to promote products and services.

Guerilla marketing is all about taking consumers by surprise, making an unforgettable impression and creating big buzz for your brand.

promotional t-shirt

Promotional t-shirts fit perfectly in a guerilla marketing campaign. In fact, they’re one of the oldest and most effective guerilla marketing tools for two reasons: They’re affordable and they’re highly visible. Even simply outfitting a dozen employees in custom t-shirts works—it’s like getting a dozen walking billboards for your company.

Take Smartfood Popcorn, for example. This company gets how to use promotional t-shirts for guerilla marketing. Last week, it sent friendly guerilla marketers into New York City’s Bryant Park to get out the flavor.

What were the marketers wearing? Promotional t-shirts. The white logo was immediately noticeable on black t-shirts as staffers approached New Yorkers with a message about their healthy snacks.

Smartfood Popcorn timed its guerilla marketing promotion perfectly, too—it sent its team out on a beautiful day during an after-work concert in the park by band Everest Cale.

Well done, Smartfood Popcorn. Your custom t-shirts and guerilla marketing campaign really hit the mark.

Promo know-how tip: You don’t need to outfit a fleet of people for promotional t-shirts to work their guerilla marketing magic. Even just a few promotional t-shirts can yield big results.


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A Gift With Purchase Entices Your Customers To Buy


Freebies: Everybody loves them. That’s why a gift with purchase—some sort of branded product given for free after a sale—can help you close more sales and boost your bottom line.

A gift with purchase works in two main ways: It helps seal the deal if your customer is on the fence about buying something, and it influences your customer to buy more.

custom bag

A discount of, say, 25% is intangible, but a branded product your customers can see and feel is a powerful motivator. When they see some awesome swag they can score for free if they purchase something from you, it motivates them to action.

The key word, however, is “awesome.” The gift has to be something your customers actually want, or your promotion will fall flat.

Check out this gift with purchase we spotted at Planet Tan, a tanning salon. It’s doing a knockout job with its gift-with-purchase program. The gift, a custom duffel bag, is tagged with details about the promotion and features a clear message: “This bag is FREE with purchase.”

promotional bag

The duffel bags are positioned at various places in the salon: near the registers and on the shelves with all the tanning lotions for sale. Planet Tan nailed it by placing the gifts in strategic spots: Where the products are on display and where customers pay.

What a great giveaway, too. Planet Tan thought of everything when it selected custom duffel bags for its gift-with-purchase promotion. When customers buy a kit of lotions, they can tote the items out of the salon and back again in their new bag.

Want to give your customers that extra nudge to buy from you? Entice them with a gift with purchase.

Promo know-how tip: Offer a gift with purchase to your online shoppers as well. Once they put a certain dollar amount or a particular product in their shopping cart, they earn a free gift. Or, make the gift with purchase more exclusive: Only a select number of shoppers receive one.


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Promotional Tote Bags Stand Out In Crowds


Want your company name to be visible—even in throngs of people? Use promotional tote bags. They boast a large imprint area (larger than most promotional items), which means your logo gets seen by the masses.

promotional tote bag

Check out this custom tote bag we spotted in New York last week. Rather than blending into the crowd, this promotional tote bag drew attention with its vibrant yellow logo against a black background. The advertiser’s name is crisp and clear, and in a large gathering, you can’t beat this kind of exposure.

Promo know-how tip: Use promotional tote bags at any crowded event–from tradeshows to concerts–to give your company an edge. As you can see from this snapshot, logo tote bags can’t be missed.

 

 

 


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New York Times Promotional Products Encourage New Subscribers


Can the hypnotic allure of free stuff stave off the slow demise of print media? The New York Times seem to thinks so! Check out this beautiful bounty of promotional products on display at this NYT subscriber recruitment booth. I see custom water bottles, coffee tumblers, cooler bags, and of course, promotional tote bags. The guy at the booth is even wearing a sharp embroidered polo emblazoned with the New York Times logo.

As you can see by the woman passing by in the picture, promotional giveaways certainly have the power to turn heads. People love free stuff, and they’ll usually give you some time out of their day if they think it will result in cool schwag. Keep that in mind the next time you’re looking for creative ways to drive booth traffic at your next convention or trade show. Giveaways or gift-with-purchases are a great way to break the ice and encourage visitors to stop by and see what you have to offer.

new-york-times-promotional products


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Pillow Promotes Dubai Car Insurance


Here’s a fun guerrilla promotion from a car insurance company in Dubai. To reach their target audience, Dubai Group Insurance placed branded pillows in spots where cars were most likely to be dented or dinged. Not only do the pillows do creative job of getting the company’s message across, but they are a lighthearted way to reduce stress for anyone who just scratched up their fender.

promotional pillows


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More Fishvertising


Though the fish probably aren’t complaining, it has been awhile since we last saw fishvertising in action. This ad puts an end to the hiatus and demonstrates the irresistible attraction of “living” billboards. Using live fish to show that this fish company’s product is “as fresh as can be” is definitely a unique approach. Judging by the video it did an excellent job of getting people to pay attention!