Sports & Outdoors Promotions

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10 Ideas For A Beach-Ready Promotion


You know how to get your body ready for the beach: eat right, squeeze in some exercise and nab the perfect swimwear.

But what about your promotions—are they ready for beach season? Consider this: About 75 million Americans are heading to the beach this summer. These sun-seekers represent a gigantic, sunscreen-slathered market to get your message across.

Beach resorts, travel agencies and cruise lines have a prime opportunity for giving guests logoed beach items, but they’re not the only ones. Any business can benefit by giving their customers promotional beach items they can use while playing or relaxing in the sun.

Memorial Day is the kickoff to summer, which means beach season is drawing near. Try these 10 beach products to add a little surf, sand and sun to your next promotion.

  1. Beach balls. Take an unexpected route and use these for company picnics, birthday parties or concerts.
  2. Beach mats. Make sure to find one that’s water- and sand-resistant to keep your logo vibrant.
  3. Beach towels. Logos pop against a crisp, white background, but tropical colors are irresistibly fun for beach towels.
  4. SPF lip balm. Protect your customers’ kissers with promotional SPF lip balm in an array of tantalizing flavors.
  5. Beach bag. Help beachgoers corral their logoed beach items with a promotional beach bag. Multiple pockets are ideal, especially ones sized for water bottles.
  6. Sunglasses. Hop on the aviator sunglasses trend for a promotional gift your customers can use in any season.
  7. Beach buckets and toys. Promote your brand and playtime with logoed items for kids. Many beach toys double as bath toys, so you get twice the exposure with parents.
  8. Sunsceen. Look for promotional sunscreen with a carabiner clip for easy attachment to a beach bag or tote.
  9. Water bottles. Promote hydration with a logoed water bottle. Try packing some promotional sunscreen or lip balm inside for an easy beach kit.
  10. Coolers. Wheeled coolers are best for shuttling drinks from the car to the coastline.

Promo know-how tip: Logoed beach items are fun, useful and perfectly on time for the summer season. Score some sizzle with our hot summer specials happening now!


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Golf Season Is Here…Is Your Business Ready?


According to a 2009 study, CEOs who don’t play golf are paid 17% less (on average) than those who do! Golf has long been considered a favorite sport of business professionals, buy why? Julian Small, CEO of Wentworth Golf Club in London, has a few ideas. First, golf is a sport that accommodates players of every age – even frail 65-year old bosses can get it on the action without taking health risks. Secondly, thanks to the handicap system, players at different skill levels can still enjoy competitive matches against each other without embarrassment. The third reason, and maybe the most important, is that golf isn’t exactly the most action-packed sport in the world. This means in a four-hour game, most of the time can be spent talking business, with short breaks to actually, you know – play the game.

Small also thinks that golf can be a good judge of a person’s character. The best players are those who perform well under pressure, stay even-tempered, and think strategically.

With golf season starting to ramp up across the country, your business has the opportunity to reach golf-loving business professionals in the places where they are making their biggest decisions: on the green! Here are a few best-selling promotional golf gifts that span the gamut from budget-friendly to “wow!”

Custom golf tees are great for smaller budgets or companies trying to reach large audiences. This simple accessory is a must-have in any gear bag, and is comparable to giving out inexpensive logo pens in a corporate office environment. They are cheap, useful, and used often. Imprint your company name and contact info so that clients remember your business during every one of their golf outings.
Logo golf towels are a nice mid-range gift for golfers. These towels come with a special hook that allows you to affix the towel to your golf bag where it will be on display all day long. Golf towels are used to clean balls, clubs, and wipe that stray bit of sweat from your forehead during tense matchups. They are available in a variety of colors to match your corporate color scheme, and provide a large space for your logo or marketing message.
For the most important occasions, milestones, and business relationships, you need to pull out the big guns. This custom leather golf shoe bag is guaranteed to wow any true golf fan. This quality gear bag keeps expensive shoes and other accessories in good shape, and it looks great while doing it. Putting your logo on a top-tier golf gift like this one is going to associate with your brand with quality, class, and attention to detail.

For more great promotional golf items, don’t miss our 2012 Top 10 Golf list!


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Secret Weapon? MSG Uses Promo T-Shirts In Their Battle With Time Warner Cable


For 48 days, New York Knicks fans with with Time Warner Cable were left in the dark. Due to to a contract dispute between the cable company and MSG  – the network that airs most Knicks games – fans found themselves missing out on one of the most exciting and talked-about team story lines in years.

The dispute was 37 days old when Jeremy Lin suddenly came out of obscurity to become the Knicks’ starting point guard, a fairy-tale rise to stardom that sparked a global phenomenon, a six-game win streak, and soaring ratings. The sudden fascination with Lin and his story put added pressure on MSG and Time Warner to find a resolution to their conflict – fast.

The companies feuded back-and-forth in print and television ads leading up to the blackout, each trying to shed the blame and win public support. When the blackout went into effect, MSG tried a new PR strategy: they hosted dozens of game parties in NY restaurants for the fans who were missing out. At one game viewing party at Nom Wah Tea Parlor in Chinatown, NY (where Lin-sanity was understandably at fever pitch – Lin is Chinese-American), MSG broke out the big guns: promotional t-shirts imprinted with pun-tastic slogans like “Time Warner Cable Is Keeping Fans In the Dark” and “Just Lin It”. All of the fans at the viewing event got a free custom t-shirt, bolstering consumer support for Team MSG and casting a negative light on Time Warner Cable. Some thought this was a great use of team sports apparel.

Sure enough,  the standoff finally came to an end on February 17th after Governor Andrew Cuomo helped to arrange an agreement. We like to think it was the t-shirts.

Kudos to MSG for finding an easy and inexpensive way to use promo apparel to serve customers while also pulling a smart chess move on your opponent.

 


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College Bowl Season = Impressive Swag Bags


For more than 60 years, promotional swag bags have been a part of NCAA bowl games. These gift bags are intended as keepsakes for the players to remember their seasons by, and are often filled with hot retail items like iPods, Xboxes, Best Buy gift cards, are more. In recent years the swag bags themselves have become the focus of massive media attention, causing big brands to fight for the right to be a part of the prize packages for the biggest bowl games.

Creating prize packages can be a challenge for bowl officials, who must work to find gifts that meet all NCAA rules and limitations, create buzz for the bowl, incorporate the bowl’s logo, and also make the players happy.

“You want the kids to say ‘Oh, I’m going to the Chick-fil-A Bowl. I’m going to get a good gift bag,'” said Derek Martin, the bowl’s vice president of events. “You want them talking like that.”

This year’s bowl swag bags include promotional gifts from giant retail brands like Fossil, Best Buy, Amazon, Apple, Sony, Nike, Oakley, and more. These brands know they’ll get guaranteed media exposure by giving away free stuff. Apparel brands like Nike and Oakley may get something even better if players are photographed wearing their promotional apparel or sunglasses. In the end a classic promotional marketing lesson rings true: free stuff often pays for itself with a flood of positive brand exposure., and you don’t have to be a Fortune 500 company to leverage this strategy. Free gifts will always be an effective way to reach new customers, make your current ones happy, and keep everyone talking and coming back for more.

You can view the full list of 2011 bowl gifts to participants in Sports Business Journal’s annual report.


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Autographed Oversized Golf Balls at U.S. Open


Last Sunday you may have been paying more attention to Rory Mcilroy’s domination at the U.S. Open, but we at ePromos were checking out all the cool promotions happening on and off the course.  Golf has always been a great place to use promotional products, whether they be golf gifts for a company sponsored golf outing  or logo golf giveaways at PGA tour events.

CNBC reporter Darren Rovell tweeted out this pic of a great promo item, saying “Love the oversized golf ball ($9). Great for autographs & pro golfers are among the best signers.”

We agree Darren! These are really smart giveaways for pro tour events like the U.S. Open. They are a much nicer items to get autographed than a golf glove or regular golf ball, which are difficult to sign and don’t display well in your office or at home. A smart business will put its logo an oversized golf ball. Imagine how long someone will keep that giveaway if they get it signed by Tiger Woods, Phil Mickelson, or Rory Mcilroy! Our Promotional Specialists can help you design the perfect oversized golf balls for autographs or guide you through our many other great promotional golf products for your next golf event.

 


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Jets Promotional Gear is “Flyin’ Off The Shelves”


custom sports gearHere in New York, ePromos headquarters, you can’t go anywhere without running into some promotional New York Jets gear. Whether its with a custom bumper sticker, personalized jersey, or promotional t-shirt, fans are showing their solidarity and team spirit with custom sports gear.

Your logo might not be as popular as the New York Jets logo, but I can’t think of a better place to put it if brand recognition and visibility is your goal. Promotional products are all about creating useful, high-visibility marketing billboards that provide some value to your audience, either aesthetically or functionally.