Check out this cute promotional shopping bag from Joupi, a French toy retailer. The store’s slogan is “Expert in Children Smiles”, and these bags bring that tagline to life. Each bag features an unhappy looking kid imprinted on the side. When the bag is filled with toys and lifted by the handle, a rotating insert built into the bag transforms the dejected faces into happy smiling ones! This is a great interactive custom bag that’s sure to capture attention and put a smile on customers’ faces! Click below to watch this imprinted bag in action:
Toy & Game Promos
|Today I’m keeping with yesterday’s theme of custom puzzles. What I like about these recent campaigns is that they use promotional puzzles as more than simple entertainment for recipients. These customized scrambler puzzles do some proactive marketing for products and events. In this case Duco Events imprinted the faces of two fighters going head-to-head in an upcoming bout. The tagline printed on the puzzle promises fans that “faces will be rearranged.”
This awesome interactive promotion garners much more attention than a traditional print ad would for the same event. This is one of those perfectly-executed campaigns that make you think long and hard about the most creative use of your marketing and advertising budget.
To communicate the main selling point of their new line of compact appliances, Siemen’s enlisted the help of a unique promotional puzzle. Usually these puzzles have a large picture broken down into separate tiles that have to be arranged in order. In this case, each product was imprinted on it’s own separate tile to show customers that the appliances could literally “fit anywhere” in their kitchens. No matter where the recipients slide the tiles, the imprinted appliances fit perfectly!
The last time we saw toy soldiers, Monster.com was urging us all to find new jobs. This time, the toy soldier promotion isn’t playing around. This package of what looks like soldiers was sent to UNICEF supporters and potential corporate sponsors. The “soldiers,” however, aren’t really soldiers at all. Each one of the figurines is actually a child doing things like riding a bike, reading a book, playing soccer, and other childhood activities. The message is that there are too many children being forced into combat in developing countries, especially on the African continent. This powerful promotion does a good job of raising awareness about the situation.
Japan has awesome trains. Fast, convenient and clean, they go everywhere. However, I did not know they had awesome train promos until now. Here are some Shinkansen (bullet train) themed soaps and alarm clocks:
And here is a model train set and a keychain celebrating the Yamanote line, which is a local train line that runs in a circle in Tokyo:
The Onion passes judgment:
Item: An odd plastic ball full of glittery sand; when one side is up, the sand falls through to the other side to reveal a Vegas landscape and the words “This fall all bets are off.” Turn the ball over again, and the sand falls back to the Vegas side, revealing the black words “Resident Evil Extinction.”
Promoting: Take a wild guess.
Relevance to product promoted: Vegas is in a desert, right? Deserts have sand, right? Okay, we get it. Also, they totally got the name of the movie in there.
Item quality: 3. It’s a useless tchotchke, so film-specific that we can’t pawn it off on Great-Aunt Myrtle and pretend it was a thoughtfully chosen gift. But it is reasonably well-made, and the way the sand falls through the holes to slowly reveal the title, shining up from the remaining glittery sand, is kind of eerie. Wouldn’t work too well on an item promoting, say, Winnie The Pooh: Wonderful Word Adventure, but as zombie-film promo merch goes, this is almost classy.