Trade Show, Event, Travel & Attraction Promos


Three Tips For Selecting Custom Trade Show Giveaways

If you’re heading to a trade show, you need custom trade show giveaways. They’re a tangible, cost-effective way to get your name in front of your audience—the majority of which are decision makers.

custom trade show giveaways

More than 80% of tradeshow attendees have the authority to influence buying decisions, and more than 50% buy something as a result of attending the show, according to a study from Exhibit Surveys.

Naturally, promotional trade show giveaways are a must. They boost your company’s sales and shorten the sales cycle. You can’t afford not to use them. Your competitors certainly will be using them to woo customers and prospects. That’s just the nature of trade shows.

You don’t have to blend in with all the other booths, though. You can stand out and make your company memorable with promotional items.

Follow these three tips when choosing trade show giveaways, and set your company apart at your next event:

1. Choose giveaways that make sense for your brand.   

There are thousands and thousands of promotional products on the market, but that doesn’t mean they’re all a great fit for your brand. To maximize the effectiveness of your trade show giveaways, always opt for products that tie in with your brand. People need to make an immediate connection with your company and the giveaway you’ve just placed in their hands. For example, if you’re in the healthcare industry, logo hand sanitizer makes more sense than a custom lighter. If you’re in the food business, a promotional cooler bag is a better choice than a custom dog leash. Keep your promo items relevant to your brand.


2. Make them appealing.

People flock to promotional items that are attractive, trendy and visually appealing. If they’ve never seen it before and it looks interesting, they’ll want to check it out. Plus, it shines a positive light on your brand when your logo is imprinted on high-quality, well-designed promotional products. Select trade show giveaways that have a natural appeal to your audience, and you’ll create a buzz around your booth.


3. Opt for promo items with a purpose.

Novelty products are fun, but if you want your logo to stick around for the long haul, your trade show giveaways should serve a real purpose for your audience. If attendees see a value in your giveaway, they’ll hold onto it. If not, it will likely end up in the trash; people can only schlep so much stuff at a tradeshow. Make sure your giveaways are useful and fill a universal need, such as custom bags or logo drinkware. Everyone has a need for these items, which makes them more likely to be used.


Promo know-how tip:

Don’t forget about your booth staff—you can maximize your trade show presence by dressing your trade show team in custom shirts or hats. 


Why Custom Printed Lanyards Are A Must At Tradeshows

Does your business have a tradeshow on the horizon? Make sure you have custom printed lanyards ready to distribute. They can increase your visibility on the tradeshow floor, boost your sales leads, and ultimately, create a nice surge in profits.

custom printed lanyardsThink about the last tradeshow you attended. Everybody had personalized lanyards—and for good reason. They’re useful during the show to hold badges and name tags, and they’re handy after the event for holding anything from keys to USBs.

Here’s why you need promotional imprinted lanyards for your next tradeshow:

Attendees are busy.

There’s a lot to cram in at tradeshows, and sometimes, attendees get so consumed with other activities that they forget to stop by your booth. Remind them with logo imprinted lanyards. It’s an in-your-face way to keep your company name in sight, ensuring you don’t get forgotten.

People want something useful.

Custom printed lanyards provide an immediate benefit to recipients. They don’t get stuffed in a bag for later—they get used on the spot. It’s hard to pass up on something that can be used right away.

Countless people see your message.

People go to tradeshows to see cool stuff and, most importantly, to talk business. When attendees are wearing your company’s imprinted lanyards, your logo gets seen during every conversation.

When it comes to making a big impact at tradeshows, it’s hard to beat promotional imprinted lanyards. They’re a practical, highly visible way to promote your company and your booth. Read on for ideas on how to use custom printed lanyards.

Promo know-how tip:

Make your custom printed lanyards more exciting by adding a coupon, special offer or even custom candy to the lanyard’s badge holder.


Promo Products Give Tradeshow Booths A Cohesive Look

When used appropriately at tradeshows, promotional products can not only gain visibility for your logo—they can help enhance the overall look and feel of your booth.

tradeshow booth

At IRCE 2012, the world’s largest e-commerce show, Volusion, a company that provides e-commerce software, had a knockout booth with strategically placed promotional items and a stylish design.

With upscale touches such as flooring that resembled hardwood and promotional products in a consistent color scheme of vibrant orange, blue and white, the Volusion booth was attractive and inviting to tradeshow attendees.

“We wanted our booth to be clean, modern, friendly and simple,” says Adelle Rodriguez, marketing event coordinator for Volusion. “We strive to find the beauty in simplicity, and we wanted people to easily see who we are and what we do.”

coffee table

Jason Robbins, ePromos’ CEO, loved the sophisticated booth design—especially the trendy couches and coffee table. It was a nice nook where Volusion staffers could talk business with interested booth visitors.

Set atop the coffee table were dishes containing business cards and a big bowl of custom sunglasses. There were also custom notebooks paired with promotional felt-tip pens. On the table’s lower shelf were folded promotional t-shirts that featured a tie-shaped design.

custom bottles

Rodriguez distributed hundreds of each of the custom items, but the most popular, she says, were the custom Nalgene bottles and custom notebook and pen combo.

“People were excited about the Nalgene water bottles because they’re just really nice bottles,” says Rodriguez. “And they were excited about the small, cute notebooks because they were easy to take to education sessions.”

Designer touches in the booth and interesting promotional products helped make IRCE a stunning success for Volusion.

“It was a great show for us,” Rodriguez says. “People were really excited about our software and having quality giveaways always helps.”

CEO Jason’s promo know-how pointer: “Choose promotional products that will enhance the overall look of your booth, as Volusion has done. Its booth is colorful and clean, just like its website. Our friend Adelle Rodriquez, Marketing Event Coordinator, has got it going on. Way to go Adelle … you had one of the best-looking booths in all of IRCE!”


Aim For Simplicity With Your Tradeshow Booth

tradeshow booth

When it comes to designing your tradeshow booth, simple can be beautiful. You don’t want promotional items, pamphlets or business cards cluttering your booth. The goal is a clean, inviting space in which to do business.

At IRCE 2012, the world’s largest e-commerce show, Shutterstock nailed it. This company, a global marketplace for photos, vectors, illustrations and videos, is the perfect example of how tradeshow booths should be done.

Our CEO, Jason Robbins, particularly appreciated the booth’s white backdrop. For a company selling beautiful imagery, a white background is a perfect way to show off vibrant colors and eye-catching photos.

Jason also liked that Shutterstock’s promotional giveaway, custom lip balm, was stored neatly in a clear jar. The lip balm tubes weren’t haphazardly strewn across the tabletop; they were organized in an attractive manner.

CEO Jason’s promo know-how pointer: “Keep your tradeshow booth clean, not cluttered. When promotional items are stored in a jar or dish, or even organized neatly on a tabletop, it helps create a professional image for your company.”



Scented Promotion Draws Crowds To State Fair


For the past two weeks, the sweet scent of cotton candy has been wafting through the air in New York and New Jersey. It’s all part of a scent-centric promotion to attract people to State Fair Meadowlands, Jersey’s biggest family fair.

Trucks mounted with billboards bearing the scent of cotton candy have been cruising to malls and shopping centers to advertise the fair. The billboard’s fabric was saturated with the sweet smell, evoking happy memories from state fairs past.

Scent marketing is a clever strategy that can work for your company, too. When you use scented promotional items, they can influence a decision or trigger a memory with your customers. Scented promotional products can also remind your customers of happy times, helping forge an emotional connection with your brand.

State fair organizers were spot-on with this promotion because it struck a chord with fair-goers. The smell of cotton candy no doubt conjures images of ferris wheels and carnival games. It makes people want to attend, which was exactly the goal of this promotion.

The state fair ended last weekend, so the saccharine aroma is gone. Newark is back to smelling like it usually does.

Promo know-how tip: Scent is the most powerful of all the senses, so when you want customers and prospects to sniff out your company, turn to scented promotional products.


Custom Products And Apparel Work Beyond The Tradeshow Booth

Staffers in your tradeshow booth should wear custom apparel—it creates a unified look, and it’s one more way to keep your logo visible. Plus, there’s a hidden perk to custom apparel: It gets seen everywhere.

The same thing goes for custom products—whether you give employees custom backpacks or custom caps. Your logo and company name get seen wherever your employees go during the day; they don’t have to be in your booth to advertise your company.

custom backpack

Shopatron, a provider of retailer-integrated e-commerce solutions, was smart to provide employees with custom shirts and custom backpacks. You can’t help but notice its bright orange logo on a crisp white shirt or backpack.

custom apparel

ePromos’ CEO, Jason Robbins, spotted this group of Shopatron staffers on an escalator at IRCE 2012, the world’s largest e-commerce show. Jason wasn’t anywhere near their booth, and yet he was exposed to the company’s logo.

It’s proof that custom products and custom apparel continue to advertise your logo—even when your tradeshow booth is nowhere in sight.















CEO Jason’s promo know-how pointer: “The value of wearing logo merchandise extends far past looking good in your booth. Make sure your employees wear custom apparel , and while you’re at it, give ’em promotional backpacks, too.”