When it comes to marketing, Daryl Hall gets it. Hall is a lot of things: an American rock, R&B and soul singer, keyboardist, guitarist, songwriter and producer, and the co-founder and lead vocalist for American music duo Hall & Oates.
He’s also a super-savvy marketer.
Hall took the time to do some smart promotional advertising by wearing a custom embroidered guitar strap on his show, “Live from Daryl’s House.” The series began in 2007 as a monthly webcast at www.lfdh.com, and has now grown to include a total of four cable networks and over-the-air TV syndication to 70% of the country.
On the show, Hall invites a guest musician to jam with him in his home. He’s had the likes of Jason Mraz, Train, Neon Trees and Cee Lo Green on his show. People love it. The show has garnered acclaim from Rolling Stone, SPIN, CNN, BBC, Yahoo! Music and others.
Hall is giving fans what they want – an inside look at his life and his music, and also the chance to show off their fan status with promotional products.
Hall has created a “Live from Daryl’s House” store complete with custom logo gear to please all types of devotees. People can purchase anything from guitar straps and iPad skins to sticky notes and pepper mills (these are limited edition, folks, so get your orders in).
Then, there’s the custom apparel – the hallmark promotional item of any musician. Shoppers can select from a varied assortment of t-shirts, beanies, hoodies and even aprons.
What a great example of marketing done right. Hall didn’t miss a beat (not that we would expect him to) by wearing a promotional guitar strap when filming his show. By including promotional items for sale in his show’s online shop, Hall proves himself a marketing rock star.
He has created an opportunity for passionate fans to connect with his brand in a personal, tangible way. They’re not just hearing his music or flipping to his show – they’re proudly proclaiming their fandom each time they wear or use his custom logo products.