It’s no secret that if you put a designer logo on a shirt, people will want to wear it. Just ask Nike, Polo, Lacoste, Tommy Hilfiger or any other major clothing brand. The logo shirt is a classic approach in terms of marketing a brand and selling a business. After all, basic is best when promoting your brand. Whether your business is big or small, a well-made shirt sporting your brand can help generate new business for you.
Visibility is Everything
A key aspect of marketing is the visibility it brings to your brand. A logo shirt can easily be incorporated into your daily wardrobe with a t-shirt, polo or casual button down. By incorporating your business logo onto every day wear you make yourself a walking advertisement for your business. So when that person standing behind you in line at the grocery store asks you about your company, or the person waiting their turn for the gas pump notices the logo on your shirt and looks you up online, congratulations! You have now successfully marketed your brand.
If the nature of your business has your employees interacting face-to-face with clients and customers, then having uniform shirts is beneficial to your market. Having a uniformed staff sporting your brand out in the field or in a shop looks professional and gives your company a high-end feel. No matter what your brand is, you can always ensure your staff is dressed to impress in a way that gives an advantages over competitors.
Tying Your Logo to the Community
Another tactic is to put your logo shirts in circulation by sponsoring local little league or peewee football teams. Youth athletics generate a strong regional audience. Not only does your home team bring a crowd, but the away team from neighboring towns and counties brings plenty of fans as well. This creates a wide range for your target demographic to be exposed to your brand.
A well-placed logo on a jersey or team athletic apparel helps form brand awareness and generates new business leads. Sponsoring local athletics will also help your business develop strong ties within your community. Likewise, giving kids team shirts and jerseys they need to play sports makes quite an impact on the parents and other adults in your area.
Logo shirts have been, and will continue to be, a powerful marketing tool. With the ease of designing your own shirts with the abundant selection of shirts and design options offered by ePromos, wearing your logo to attract new business has never been simpler.