Don’t ruin a good idea with poor execution. Case in point – this promotional t-shirt is given out to every new member who signs up at Planet Fitness…in size XL only! I’m not sure what Planet Fitness is trying to say about their members, but one size definitely doesn’t fit all.
If you are going to make logo apparel part of your marketing campaign, make sure you buy a variety of sizes for your audience. My girlfriend and I both received these XL shirts and now they are doomed to gather dust in our closet forever. Planet Fitness had good intentions for this campaign, but the execution falls short (and wastes money).