Promo products can take your social media efforts to the next level – whether your brand is just getting started or you want to stir up some engagement.
There are two main reasons:
- Promotional items get people talking about your brand.
- They can drive people directly to your social sites, whether you print your link or handle, or even a QR code on the products.
It doesn’t matter if your company is active on one social network or 10 – when you want to get the word out and generate some excitement, promo products are the way to go.
Here’s An Example
Our client, Nemetschek Vectorworks, is using promotional products to enhance its social media presence. The company, a global leader in 3D design technology, has been developing design software for nearly 30 years. Its users primarily include architects and designers, and also students about to begin their careers.
When Nemetschek Vectorworks created an Instagram account last month, it naturally wanted to attract college students and young professionals. People age 18-29 are the highest users of social media, with 89% of this group using social networking sites regularly, according to Pew Research.
“Our main goal is to reach the student market,” says Lindsey Irvine, Nemetschek Vectorworks’ U.S. Marketing Intern. “They’re lacking engagement with our brand.”
When giving out promotional drinkware, think about including some extras such as custom packets of tea, coffee or candy. Many of our clients have also tied on a business card or marketing piece with some ribbon.
Nemetschek Vectorworks did both. It filled the tumblers with candy and attached a card printed with a call-to-action: Follow us on Instagram.
The tumblers and sunglasses were given out at various universities around the country. “Some of our industry specialists go to schools and hand them out when they do demos,” Irvine says, “or we’ll send them to design students.”
So, do the promos resonate with the college crowd?
“Yes, people love them. The tumblers are bright and fun and definitely stand out. The kids wore the sunglasses through one of our presentations,” says Irvine. “It’s a cool way to kickstart the launch of our Instagram.”
Think like Nemetschek Vectorworks and use promotional products to kick your social media presence into high gear. Don’t wait for your fans to find you – make it easy by putting a tangible reminder of your social sites (and your brand) directly in their hands.