Promo Products, Baseball And Beer: A Formula For Great Marketing

What makes every trip to the ballpark better? Cold beer and promo products. It doesn’t have to be the team handing out the freebies, either. Fans are just as happy to receive promo items to show their spirit for the organizations they support.

Take it from our client, Benjamin Wham, PE, Colonel, USAF, Ret. Wham came to ePromos in search of promotional bags for an event: Engineers Day at the Ball Park.

The event, which took place at a Charleston River Dogs minor league baseball game last month, was a time for engineers to come together for a cookout and a ballgame, as well as network with members of American Society of Civil Engineers (ASCE), Society of American Military Engineers (SAME), and Civil Engineers Club of Charleston (CEC).

promotional bagA number of companies were at the event handing out custom logo giveaways and capability statements. What’s a great way to collect all the handouts and keep them close during the game? Tote bags.

As engineers arrived, they received tickets for their food and the game, along with custom bags featuring logos from all the sponsors. Wham says the objective was to have a useful takeaway as well as to promote the event.

“It did well in both cases,” he says. “It was really an in-demand marketing item. Everybody really liked them.”

Wham liked the quality material of the promotional bags, and their clean, crisp look, but what really stood out to him was ePromos’ flexibility and speed with the order.

“Having ordered promo items across the course of my career, I’ve had a lot of hassles. This was truly a hassle-free experience,” he says. “We were ordering something that was smaller than a standard order, and our rep was able to accommodate us. I appreciate that ePromos worked with me on the order and turned it very quickly. It was within minutes that I provided the graphic that ePromos provided the proof. Everything was quick.”

If your organization or company is hosting an event at the ballpark, make promo products part of the lineup. They commemorate the event, and as Wham explained, they’re useful on the spot.

Promo know-how tip:

Try placing promo products in people’s seats in the stands or in the picnic area. It’s a great way to ensure your giveaways get in their hands, and it also welcomes them to the event.

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