Think promoting your business has to cost a lot? You can get huge exposure for not a lot of coin by using promotional pens. They’re an effective way to get your logo into your audience’s hands—and for cheap. There are many promo pens under $1, and you can even snag some priced under 25 cents.
Yep, it is possible to give your brand a boost with some loose change. Marketing doesn’t have to bust the budget for it to be effective.
The key to a successful promotion using bargain promotional pens is getting them in front of your target market. You don’t want your pens to be hidden behind a counter or remain packaged in a box. That’s not doing your business any good.
Instead, make your pens visible to your audience. Maybe even consider getting promo gel pens. You want them to notice your discount promotional pens, grab one (or a few) and use them often.
Our client, Crystal Title Agency, a company that provides residential and commercial title and closing services, knows how to take a promotional pen and turn it into a smart, cost-effective marketing tool.
The company is using logo pens in two ways: to boost brand awareness and to promote the business on sales calls.
“The pens were ordered for a street fair. They’re a huge hit,” says Maureen Maher with Crystal Title Agency. “We also will be using them for some of our sales reps to leave with our clients.”
It’s a smart strategy that gets the company’s name in front of thousands of people—and it doesn’t shatter the budget. That’s bang for your buck.
Promo know-how tip:
Promotional pens under $1 can still have that high-end, executive feel—it’s all in the accents. Talk to our Promotions Specialists about achieving the look you want for less.