After you’ve finished filing your last-second tax return tomorrow, grab your custom reusable travel mug and head over to the nearest Starbucks. For one day, the popular coffee chain is giving away free cups of brewed coffee to any customers that bring their own reusable travel mugs! The official Web site for the promotion explains that “One person can save trees, together we can save forests. For the good of the planet, Starbucks is encouraging everyone to switch from paper cups to reusable travel mugs.”
This eco-friendly promotion from Starbucks is not only a great way to help reduce environmental impact, but it also increases foot traffic to Starbucks and builds brand awareness at the same time. A win-win situation.