In the promotional products industry, there’s always something new: new products, new ideas, and new ways to promote your business. The ePromos team keeps our finger on the pulse not only by attending industry tradeshows, but by bringing a piece of the industry to our office.
Yesterday, ePromos welcomed 10 of our promotional products suppliers to the St. Cloud office for a supplier showcase and training day. Reps and staffers from NYC and around the country were in attendance to meet with suppliers and stay on the up-and-up about emerging trends in promotional products.
The event provided the opportunity for employees to visit one-on-one with suppliers. They got a jump on what new products are making a splash, and they also learned the intricacies of various promotional items. You know that promo know-how? This was a time for the team to hone it.
One of the day’s highlights was training sessions. Suppliers presented on topics ranging from promotional food to packaging.
Some takeaways marketers should think about:
Promotional chocolate will be huge for the holidays.
Yes, any time is a good time to give your customers promo chocolates, but the holiday season is when the sweet stuff is especially popular. David Miller with Chocolate Inn says it’s because “chocolate makes people feel good, it promotes goodwill and it can be shared.” Miller revealed a trend toward individually packaged food gifts that have a retail-style look.
Custom lip balm can be a leading marketing tool.
When it comes to personal care promos, lip balm leads the pack. Billy Sarno from Admints & Zagabor explained that it’s great to promote your brand with custom lip balm for two reasons: You can select custom flavors, and you can market your business with a four-color label. Opt for lip balm that’s made from all-natural ingredients, and you have a smart promo ready to go.
Sarno says it’s always important to think about your brand, though – what it’s all about and what it stands for. “You need a brand-centric focus,” he says, “because it comes down to representing your brand properly to the appropriate target audience and demographic.”
Give your promotional products a personal touch.
Don’t just market to an audience – market to an individual. That’s the takeaway from Mary Dobsch, MAS, and Ken Bebermeyer with The Chest. “If you’re sending something out, personalize it with the recipient’s name,” Bebermeyer says. It’s as simple as sending a list of your customers’ names to your ePromos rep. Your customers get something especially for them, and your business looks amazing.
“It’s all about getting more personalized,” says Dobsch. “Direct-mail was dead 3-4 years ago, but personalization makes it stand out.”
Getting noticed and differentiating your business is the name of the game in marketing. Don’t go it alone – rely on the creative expertise of the ePromos team. We’re the promo know-how people for a reason.