Meet A Promo Expert At ePromos: Dan Fradette

Here at ePromos, we believe in celebrating outstanding promotions. We also believe in celebrating the promo know-how of our outstanding team members. That’s why we launched an internal recognition program: My Work Matters. Every month, three winners will be selected for the fresh, creative promotional campaigns they develop for their clients. And every month, we’ll spotlight the winners right here on ePromos’ blog. Read on to see who reached the pinnacle of promo know-how.

When an organization’s 50th anniversary rolls around, celebration is in order. For California’s Boulder Creek Men’s Club, custom polo shirts were just the way to mark the big occasion. Golfers can always use a great polo to wear on the course, and the shirts are lasting reminders of the club’s milestone anniversary.

The club contacted ePromos for the polos, but one thing was missing: There wasn’t a logo or any artwork.

custom logo

The custom logo Dan created for the club’s 50th anniversary

That didn’t faze ePromos’ Dan Fradette. Dan, a golfer himself, was confident he could provide not only the perfect polos for the club’s 50th anniversary, but also the perfect logo.

Dan consulted with his client on what he had envisioned for the promotional polo shirts. They talked through some ideas, and then Dan went to work with ePromos’ creative team to develop a logo for Boulder Creek Men’s Club.

He searched for a variety of golf-related logos, and then relayed them to his client to discuss with the club’s committee.

When other companies couldn’t create a logo – or wanted to charge for the service – Dan was there with a creative solution.

Thanks to Dan’s willingness to go the extra mile for his client, the Boulder Creek Men’s Club has some great logo polo shirts to ring in its 50th anniversary. And Dan has the title of ePromos’ first-ever winner of the My Work Matters award.

Dan’s insight:

Dan Fradette

This promotion was a success because … when I first spoke to the client, he knew he wanted some polo shirts, but he didn’t have any kind of artwork or logo. He looked locally to see if anyone could help him create a logo, and he learned that they were either going to charge him or they said they couldn’t help him. I dug in a little deeper and asked him what he was looking for. Being a golfer, I know what’s on a golf shirt. We put our heads together and came up with something great.

The biggest challenge was … trying to narrow down all the ideas. My client was a member on a committee, so when we’d come up with something, he’d have to relay it and get their blessing. Plus, we were on a tight deadline.

It was rewarding because … it was my first apparel order. It was great coming out of training and being able to help a client.

I’m passionate about helping my clients to … meet their expectations. There are hundreds of companies they could choose. I want to be able to meet their expectations.

A promotion is successful when … the client is pleased and the products are warmly met. Anything that can create a buzz is going to reflect positively on the client.

To me, winning the My Work Matters award is … exciting. Being one of the first winners and right out of training is really gratifying.

Dan’s promo wisdom: It’s all about brand recognition – getting your brand out there and making sure that something will resonate.

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