Meet A Promo Expert At ePromos: Racquel Williams

Here at ePromos, we believe in celebrating outstanding promotions. We also believe in celebrating the promo know-how of our outstanding team members. That’s why we launched an internal recognition program: My Work Matters. Every month, three winners will be selected for the fresh, creative promotional campaigns they develop for their clients. And every month, we’ll spotlight the winners right here on ePromos’ blog. Read on to see who reached the pinnacle of promo know-how.

Promotional products are a great way to enhance any employee appreciation day. They show your team how much you value their hard work, and they’re lasting reminders of the day’s events.

promotional tote bag

That’s why Lake Sunapee Bank, which offers community banking in the Upper Connecticut River Valley of New Hampshire, came to ePromos. It wanted promotional gifts to show appreciation to employees.

The bank launched its employee appreciation day last year and wanted to mix things up this time around. Previously, each bank branch would randomly fill a goody bag for staffers. This meant that each employee received a hodgepodge of items of different values in their bags: candy, gift cards, lotion, coffee mugs.

It was time-consuming and stress-inducing for staff members to visit all the various branches. (Employee appreciation events are supposed to be fun, right?)

Lake Sunapee Bank needed a creative alternative, and ePromos’ Racquel Williams was just the expert for the job.

Considering that the employee appreciation day took place in the summer, Racquel pitched the quintessential promotional items for the season: boat totes, umbrellas and beach towels. No more random grab bags – employees received the same useful, perfect-for-summer gifts.

The bank was on board and requested samples, ultimately deciding on custom boat totes and towels for the team.

The client couldn’t be happier, stating: “The bags with our logo came out perfect. They are just what we were looking for and the pricing was fantastic.”

Racquel’s insight:

Raquel Williams

This promotion was a success because … the customer loved the overall quality of the items, the imprint on the items, and the overall customer service that my team provided.

The biggest challenge was … coming up with ideas that would WOW my client. I am very happy I succeeded!

It was rewarding to see how … happy my client was after she received the items in the mail. And how thrilled her employees were to receive them.

I’m passionate about helping my clients to … promote their company successfully at their events with the logoed merchandise I was able to sell them. Brand recognition is super important. I love knowing that I helped to create repeat customers.

The key to a successful promotion is … providing the right products for your client’s event/target market.

To me, winning the My Work Matters award is … A good indication that my hard work is paying off!

Racquel’s promo wisdom:  Smile. Your customers will always hear you smiling.

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