Most of the time, brands are loathe to fiddle with their logo, and for good reason. Brand consistency is a virtue because it makes your product and brand more recognizable. However, there are some times when messing with you logo can be a good thing. Just ask ooGleg, I mean Google. In this case, a blurry logo serves as a good reminder that Guinness is best enjoyed in moderation and not while driving. We also suggest serving it in a light up beer mug.