The idea that Burger King sandwiches are “made to order, your way” has been a big BK selling point for decades. The latest promotional campaign to work with this motto might be the best one yet! Burger King’s use of custom food wrappers is a great idea as a restaurant promotional product.
To show customers that their orders were made specially for them, a Brazilian Burger King store set up a hidden camera that took pictures of the customer’s face while they placed their order. Then, a special printer then created a custom food wrapper that had the customer’s face on it. This is great You can see the excited and shocked reactions from customers in the video below – a clear guerrilla marketing success for BK.