You may find it surprising that, over the years, this blog has covered branded coffins several times. It started with African coffins designed like consumer products, moved on to the Elvis-themed “Return to Sender” coffin, the Kiss Kasket, and even little varmint coffins as a direct mail promotion. Today, we have the story of a man, who like many of us, just wants to be buried in a giant can of Pabst Blue Ribbon. It’s a heartwarming tale from Middle America, and he actually improves on your standard branded coffin by converting it into a beer cooler so he can enjoy it before it gets converted back for its ultimate purpose. Now it’s important to use a beer cooler sleeve so that the beer stays cold.