Soda Styles: Coke Refines Visual Identity

They’ve got a museum, they’ve got tongue studs, and they have their own medical team. It’s a helluva brand, and they just keep going. At this year’s Cannes Lions awards, Coke won the Design Grand Prix for their visual identity system.

coke branding

Here are a few wall-mounted promos, including a clock, a thermometer and a big round poster thingy from before their celebrated redesign:coca cola wall promosAnd a whole mess of other memorabilia:coca-cola memorabiliaAnd perhaps they celebrated with a giant cup of Coke:coke giant cup

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