|Zuji, which is a Travelocity company, wanted to help people save money so they could go on vacation, which they could book through Zuji. So, they had to come up with a promotion that would increase brand awareness, while also helping potential customers save some cash. With this in mind, they did what any organization in this situation would do: they started manufacturing private label baked beans (not chocolate coffee beans) and selling them for ten cents.
The musical fruit made sweet marketing music, driving up their web site traffic by 38% and getting them featured on 3,550 blogs in Australia (which must be pretty much all of them). Kudos to Zuji for showing many disheartened folks that there was still hope for a vacation through the magic of beans. (via Direct Daily)