Wake Up and Smell the…Sewer?

This clever promotion done for Folgers coffee uses giant decals to transform steaming manhole covers into steaming promotional coffee cups. This particular promotion has gotten a lot of attention on the web (and presumably on the street as well). While I love the creativity, it is a little unclear that a promotion like this would make me more likely to drink coffee (I don’t need a reminder) or to drink Folgers. Then again, I may not be the target audience. It does make me think of Folgers as a cooler brand. folgers-manhole covers

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