Alzheimer’s Society: Blank City Map

Here’s a map that’s not quite as useful as the promotional mini maps we’ve seen before. At first glance, this blank map is confusing and frustrating – until you realize that it’s actually a promotion with a cause. The Alzheimer’s Society put these blank city maps in bars, restaurants, and hotels to raise awareness about the nature of Alzheimer’s disease, which affects patients’ memories.

alzheimers hamburg city map

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