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An Uncomfortable Promotion


Amnesty International in Germany came up with this striking promotion to raise awareness of human trafficking. Baggage carousels actually seem to be a pretty popular place to get some attention. After all, you’ve got a captive audience that is just watching the darn thing go around and around anyways. This is another great way to raise awareness without using something played out, such as silicone bracelets.

woman-in suitcase

For this promotion, they also got a lot more exposure by filming it and posting it on YouTube, where they’ve already had hundreds of views, probably thousands by the time you read this.


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