Creative Giving

This year the Vancouver office of advertising behemoth Publicis opted to send a donation to a local food bank in lieu of a client holiday gift. This is quite commendable, but how do you let your clients know? In particular, if you are an advertising agency, how do you come up with a really cool way of letting your clients know? In this case, they used customized paper plates as direct mail pieces that explained the donation that was made. The response was great, and the campaign was even featured on local radio. (Via Direct Daily)

paper-plate mailer

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