Custom gloves are helping Greenpeace throw it down. Peacefully, of course. The world’s largest independent direct-action environmental organization is using green household gloves in its “Fashion Duel” campaign.
The goal? To get the fashion industry to clean up its act – eco friendly promos are a great way to do this.
Turns out, those haute couture fashions come at a price to the planet, and Greenpeace is on a mission to do something about it.
The organization created a clever direct-mail promotion: a box containing a single imprinted glove and a link to the Fashion Duel challenge, a survey that invites brands to answer 25 questions about their global supply chain—from leather supply to textile production.
The direct mailing went to 15 fashion houses including Chanel, Dolce & Gabbana, Gucci and Prada. Greenpeace evaluated the responses and ranked the brands on its Fashion Duel website.
What an awesome way to use custom work gloves to send a message. The custom gloves are subtle but in-your-face at the same time, challenging dirty brands to clean it up. For a campaign focused on scrubbing away brands’ unclean behaviors, gloves were exactly the right choice.
Promo know-how tip:
Always include a call to action in your direct-mail promotions. Let our Brand Consultants help your business design a direct-mail campaign that’s creative, inspiring and effective.