Eskom Mug – Rolling Blackouts

With an electricity shortage causing rolling blackouts across South Africa, electric provider Eskom created these mugs to promote more responsible energy use. When filled with hot liquid, the mugs turn from black to white and reveal the text: “With your help, we can achieve it. Please conserve electricity.” Color changing mugs are a popular way to make a point, including rising sea levels and, well, rising sea levels. (via Direct Daily)

escom-energy mug

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