Hard to Warm Up To

The Natural Resources Defense Council does some great work, but this promo to raise awareness about global warming ultimately leaves me cold. While the idea of a hot cup sleeve that says “protect yourself from global warming” around a cup printed with a map of the world is okay as far as cleverness, it will take a whole lot of convincing to make me believe that using disposable cups is the appropriate way to make this point. Interestingly, in the past, they’ve used reusable mugs to highlight the same issue, which seemed much more appropriate.

nrdc-cup sleeve

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