The official NFL Pink website explains, “NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins – all to help raise awareness for this important campaign. All apparel worn at games by players and coaches, along with special game balls and pink coins will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society and team charities. This is an issue that has directly touched the lives of so many in the NFL family, and we are committed to helping make a difference in breast cancer prevention.”
This high-impact Breast Cancer awareness promotion is a testament to the power of promotional merchandise. Not only do these pink apparel items and branded game accessories generate a tremendous amount of public buzz, but they also double as fundraising promos to draw in money for an important cause (the pink items also relate an important lesson regarding the power of color when it comes to branding).
If you’re looking for a cost-effective way to build awareness for your brand, you’d be smart to take a few notes from the NFL and the American Cancer Society. Promotional products offer the visibility, appeal, and return on investment that every company needs to build a successful and well-recognized brand!
Want to help the cause? Buy some official NFL Breast Cancer Awareness apparel.