One of the great things about using promotional products is how easy it is to reach a specific audience just by choosing a relevant item. Check out this example from Dr. Cindy Bressler, a veterinarian who specializes in making emergency house calls. Clearly, as a veterinarian, Cindy wanted to focus on pet related promotional products.
Dr. Bressler used these delicious looking promotional pet treats, that look similar to promotional dog bones, to advertise her on-call services to the people she knew might need them most: vacationers who were far away from their regular vets!
This basket of free treats was put on prominent display in a vacation community where her prospective patients were most likely to see it. Even if vacationers didn’t need Dr. Bressler’s services this time around, you can bet they held on to her contact information for future visits!