As many owners, executives, and managers prepare for various phases of reopening their businesses across the country, they want, above all, to do whatever they can to keep employees, families, and customers safe and protected.

In an effort to prioritize safety, you may be implementing safe social distancing practices into your facility, creating new plans for disinfecting high-contact touch points, recommending masks, or limiting hours of operation. These are good ideas. Another good idea as sweet and simple as a pen.

Continued Safety During a Global Pandemic

It’s currently believed that SARS-CoV-2 primarily gets transmitted on a person-to-person basis. This means it’s possible for a person to come into contact with the virus and be infected simply by touching a contaminated surface. This could be things we come in contact with all day long, such as door handles, a countertop, or a pen.

#KeepThePen

What does this mean for your business? As states begin to implement various timelines for reopening, we all need to think about how we do business and in what ways we can help prevent the spread of COVID-19—both among our employees and customers, as well as throughout the general public. We can start by examining the various touchpoints we share with customers and clients in the course of a day. Those touchpoints may be disease vectors, but the good news is that with a bit of creativity and flexibility, we can reduce the risk inherent in those touchpoints. One of the most common touchpoints, no matter what business you happen to be in, is the ubiquitous office pen. For many businesses, handing over a pen to a customer to sign a check, an invoice, a contract, or complete some other type of document is an action that takes place many times a day. If you could keep a customer from unwittingly transmitting a virus to someone else (whether an employee or a future customer or client) with just one simple change to your business practices, wouldn’t that be a worthwhile change to make? We know most people think so, and we do too. That’s why we’re so enthusiastic about promoting a #KeepThePen initiative. The action is simple, but the impact could be profound. All you have to do is tell each customer to, “Keep the pen!” They walk away with a new, unused pen that’s branded to your business, and one potentially high-germ point of contact is eliminated.

What’s in a Pen?

Any old pen can be pocketed on the way out the door, but to leave your mark (pun certainly intended), it helps to opt for a branded pen that writes beautifully, is ergonomically designed, and that shows off your brand name, logo, or colors in a way that’s memorable. By keeping a large volume of pens on hand, you can easily participate in the #KeepThePen initiative while helping to spread your brand’s message of community and compassion long after a customer exits your space.

Initiate #KeepThePen at Your Business

If you’d like to create your own #KeepThePen initiative, Motivators has hundreds of pens on sale to fit the needs of your brand. Many can be purchased for pennies per pen, and can easily be included in a direct mail campaign.

If you’re looking for an option with a bigger wow-factor, consider our popular ad pens. These triangular-shaped pens feature three sides for printing full-color logos and images with maximum visibility. They’re like a billboard for your company that your customers can carry in their pocket or bag and easily be reminded of your brand throughout the day. For example, this tri-ad pen is an excellent choice and features a comfortable grip to help ease physical hand tension during use. There’s enough space to easily include a logo, tagline, brand name and even a motivational message to help keep your customer’s spirits high during this complex time. Opt for the version with a stylus and they’ll find themselves thinking of you as they use it to assist at the ATM or grocery store. Looking for more on pens? Check out these Ten Benefits of Using Promotional Products for Your Business which includes stats on promos including the lifespan of writing instruments. Then call us and we’ll help you choose the right pen to fit your brands needs.