| Here’s another entry into the “making good use of the innate properties of the item” promo category. How hot is the grub at the Chili Club? It’s on fire. Promotional lighters aren’t as hot as they used to be, but perhaps they’ll have a bit of a resurgence now that they’re allowed on planes again. At any rate, this is definitely a great example of how to use them effectively. (via Direct Daily) |  |