Out of the many uses businesses have found for promotional products, building brand awareness seems to be the most common. After all, a brand that is easily recognized and well-liked doesn’t have to sell itself over and over again. Once people trust your brand, all of your subsequent sales and marketing efforts become easier and more effective.
Warner Brothers is one example of an elite brand that understands the importance of maintaining their renowned corporate image. That’s why they worked hard for the opportunity to provide the custom convention tote bags for Comic Con 2010, one of the largest and most successful trade shows in the world. In recent years Comic Con attendance has consistently eclipsed 120,000 attendees!
With the amount of media attention that the convention receives, businesses in the industry know there are golden brand-building opportunities everywhere. This year, Warner Brothers is ramping up their promotional efforts and has agreed to provide every single attendee with a special personalized tote bag featuring 1 of 11 collectible bag designs. One side of the bag features official full-color Comic Con artwork, while the other side is dedicated to putting major Warner Brothers Entertainment titles in the spotlight.
The 11 different bag designs are: The Big Bang Theory, Chuck, Fringe, Human Target, Nikita, The Vampire Diaries, Scooby-Doo! Mystery Incorporated, The Looney Tunes Show, Batman: The Brave and the Bold – The Videogame, Brightest Daym, and Clash of the Titans.
Trade show tote bags are an ideal brand-building tool in this scenario. Not only will these bags be the center of attention (Entertainment Weekly called the bags the show’s “ubiquitous accessory”) throughout the 4-day event, but Warner Brothers will continue to reap the benefits of quality brand exposure long after Comic Con 2010 is over!