Cool Customization, Eh?

bus passes

We don’t actually sell bus passes, but we do sell customized phone cards and custom membership cards, which have essentially the same graphic potential. Pictured above are some student bus passes done for Saskatoon Transit Services that were featured in Communication Arts. I thought they were cool, and I imagine other people did, too. I guess my take-away point, with regard to promotional products and anything else, is: If it’s worth doing, it’s worth doing cool. (Even if you have to use an adjective where an adverb should be.)

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