Well we are two months into 2011, so hopefully you have your promotional calendars by now. And hopefully they are as creative as this custom logo calendar from FIT Delivery & Shipping!
FIT had this custom wall calendar designed to look like one of the easy-open envelopes they deliver each day. Instead of just one perforated tear-strip, this envelope has twelve – one for each month. As you slowly tear the strip back, the next day of the month is revealed. When all the strips are finally opened, the recipient finds a re-order form for next year’s calendar inside.
I especially like the re-order component of this calendar. If FIT gets one of their customers to hang the calendar up in their office, they are not only getting 365 days of brand exposure, but they are also virtually guaranteeing a second year of exposure just by incorporating the chance to re-order the 2012 calendar.
Now that is promo know-how!