In a rather appropriate take on custom promotional dice, absolut vodka has made it that much easier to pick your next drink. I think this is a good promo because it gets people to interact with the brand and contemplate the various potential uses of their product. The unspoken message is that you can’t lose (unless you roll absolut peppar and lemon-lime soda). And, we probably don’t even need to remind you: please drink and gamble responsibly, especially if you’re doing both at the same time. Another good way for absolut to target their audience would be with the use of custom playing cards with their logo imprinted on them.