Custom Toy Makes Bank Feel Warm and Fuzzy

In print and on TV, consumer banks are making a concerted effort to seem friendlier and more personal. I guess it’s really not surprising that banks would want to shed their stodgy, uptight image. At any rate, this custom promo toy, created for First Direct Bank, encourages the customer to “build a bank around you.” The felt pieces literally embody the “warm fuzzy” feeling, and the character is both a twist on the fancy-pants banker of yore and a more approachable, personal avatar for the bank itself. Rather clever, and I would like to have one. (via Direct Daily)

bank-felt toy

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