According to the CEO of HangerNetwork, 3.5 billion wire hangers end up in US landfills every year. While the idea of an eco-friendly hanger isn’t new, the idea has really gathered steam lately, with features in the Wall Street Journal and other newspapers and magazines. The hangers are both an ecological and an advertising boon. Clothing brands like Van Heusen have adopted them as an ecologically-friendly promotional product creating branded hangers to give to dry cleaners. The hangers are both made from recycled paper, and biodegradable.