Everything’s Gone Green: Jungle Book

Much like the chia postcard direct mail piece I featured a couple weeks ago, this is one promo that will really grow on you. It’s a press book done for Buena Vista International that used a seed-containing paper for it’s cover and sprouted into lush, green foliage when watered. I guess that makes it harder to read on the subway, but it’s definitely a promo that won’t be forgotten any time soon. If you like the idea, but aren’t planning to print up a press book any time soon, we also have a seeded paper card that works the same way and sprouts into a mix of marigolds, cosmos, alyssum and baby’s breath. jungle book

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