If you’re Harley Davidson, you sell motorcycles, but you also sell freedom and the thrill of the open road. Of course, freedom is hard to mail, but their ad agency was able to figure out a way to do it. This unique direct mail promo looks like an ordinary black box. When opened, however, a small fan blows a breeze on the opener’s face, giving them a breath of fresh air and a little taste of the Harley experience. The piece uses the simple black style to avoid interfering with the experience of the “wind.” They even go so far as to print the Harley Davidson logo in an unobtrusive tone-on-tone.