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Getting a Feel for Breast Cancer


Updated August, 2018

Here’s a terrific campaign, done years ago, that puts a creative twist on a familiar product in a way that really drives home a message. Portugal has the highest rate of breast cancer in Europe, so Roche decided to raise awareness about the issue and teach women how to properly perform a self-exam. They had 50,000 custom stress balls made with a hard ball embedded in the foam, simulating a tumor and distributed them along with a pamphlet outlining the proper way to perform a self-exam. Breast cancer awareness promos are nothing new to our industry and we even have stress balls designed specifically for these campaigns. However, as far as I know this is the first time anyone has come up with this simple, elegant twist on the product. (via Direct Daily)

breast-cancer-stress balls


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